The document discusses the evolution of traditional media to new media. It describes the major ages including the pre-industrial age where communication methods included cave paintings and clay tablets. The industrial age saw developments like the printing press and newspaper. The electronic age brought inventions like the transistor radio and television. Finally, the information age saw the rise of the internet which allowed for faster communication and new technologies like computers, mobile devices, and digital media. The document provides examples of traditional and new media at each stage of evolution.

1. MEDIA AND INFORMATION
LITERACY (MIL)
Traditional vs. New Media
THE EVOLUTION OF TRADITIONAL
TO NEW MEDIA (Part 1)

3. History of Communication
by Volke.com
https://www.youtube.com/watch?v=rDkxsNmKDGk
VIDEO PRESENTATION

4. 1. “If the Titanic sank somewhere in the
Atlantic Ocean, how do you think the news
reached people in England and New York at
that time?”
2. “If the Titanic sank today, in what format
would people receive or read the news?”

5. Objectives
At the end of this lesson the learners will be able to…
•Identify traditional media and new
media and their relationships
•Discuss the evolution of traditional to
new media.
•Appreciate importance of traditional
media and the new media.

6. CARTOON ANALYSIS
Source: https://amt.caltech.edu/resources/cartoons

7. 1. Go to your respective group.
Activity:
Traditional Media New Media
Note: Write as many as you can. 1 point for every correct answer but, right minus wrong.

9. Evolution of Traditional to New Media
The Evolution of Traditional to New Media 9

10. Pre-Industrial Age (Before 1700s)
The Evolution of Traditional to New Media 10
- People discovered fire,
developed paper from plants,
and forged weapons and tools
with stone, bronze, copper
and iron.

11. Pre-Industrial Age (Before 1700s)
Cave paintings (35,000 BC)
Clay tablets in Mesopotamia (2400 BC)
The Evolution of Traditional to New Media 11

12. Industrial Age (1700s-1930s)
The Evolution of Traditional to New Media 12
People used the power of
steam, developed machine tools,
established iron production, and
the manufacturing of various
products (including books
through the printing press).

13. Industrial Age (Before 1700s)
Newspaper- The London
Gazette (1640) Typewriter
(1800)Telephone (1876)
The Evolution of Traditional to New Media 13

14. Electronic Age (1930s-1980s)
The Evolution of Traditional to New Media 14
• The invention of the transistor ushered
in the electronic age. People harnessed
the power of transistors that led to the
transistor radio, electronic circuits, and
the early computers. In this age, long
distance communication became more
efficient.

15. Electronic Age (1930s-1980s)
Transistor Radio Television (1941)
The Evolution of Traditional to New Media 15

16. ENIAC
• This computer invented by John W. Mauchley.
• This computer used for U.S. Army and Navy for bombing and firing.
• ENIAC contained 17,468 vacuum tubes, 7,200 crystal diodes,
1,500 relays, 70,000 resistors, 10,000 capacitors and around 5
million hand-soldered joints. It weighed more than 30short tons (27
t), was roughly 8 by 3 by 100 feet (2.4 m × 0.9 m × 30 m), took up
1800 square feet (167 m2), and consumed 150 kW of power.
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17. First Generation
(1942 - 1954)
• Advantages:-
They perform there computation in mini second.
• Disadvantages:-
1. They were large in size.
2. Slow in speed.
3. Its generate more heat.
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Vacuum tubes

18. Second Generation
(1955 - 1964)
Advantages:-
1. They generate less amount of heat.
2. They composed very little power.
• Disadvantages:-
1. Air conditioning were required.
2. Constant maintaining was required.
3. Product was difficult and costly.
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Transistor

19. Third Generation
(1965 - 1975)
• Advantages:-
1. They are smaller in size as compared previous
generation computer.
2. They are more reliable.
3. They generated less amount of heat.
• Disadvantages:-
1. Air conditioning required in many places.
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Integrated
Circuit

20. Fourth Generation
(1975 - 1989)• Advantages:-
1. They are small in size.
2. They generated negligible amount of heat.
3. They were very much reliable.
• Disadvantages:-
1. Highly sophisticated technology is required for
the many future are large scull integrate on (LSI)
chip.
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CPU or Processor

21. Fifth Generation
(1989 - Present)
•Till fourth generation computer the main
stress was on hardware technology
though. These computer are factor more
accurate, reliable, small in size and
cheapest and still they back their own
thinking power. The fifth generation to
make division like human being it will be
more eyeful in knowledge processing
rather than data processing.
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Artificial Intelligence

22. Information Age (1900s-2000s)
The Evolution of Traditional to New Media 22
The Internet paved the way for faster
communication and the creation of the social
network. People advanced the use of
microelectronics with the invention of personal
computers, mobile devices, and wearable
technology. Moreover, voice, image, sound and
data are digitalized.

23. In 5 minutes:
Solve the jigsaw puzzle and classify
it by ages under evolution media.

24. Given the available media
that we have in the world
now, what do you think is
the future of media?

25. In a 1/2 sheet of paper
State and describe the evolution of media?
How important the traditional and the new
media in your life?

26. 1.In a 1/2 sheet of paper what
are the different role of media
in our society?
Assignment