Media and Information Literacy Multimedia Information and Media A. What is Multimedia: Types, Formats, Sources, Advantages, Limitations, Value B. Selection Criteria C. Design Principles and Elements

1. M U L T I M E D I A
I N F O R M A T I O N
A N D M E D I A
J A L E N R E B O L L E D O | J E S S A M E R C A M P O S | D A R L E N E N A G U I T

2. W H A T I S
M U L T I M E D I A ?

3. M E D I A M U L T I
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4. T Y P E S O F
M U L T I M E D I A
I N F O R M A T I O N A N D
T H E I R F O R M A T S

5. T E X T
Text is the most widely used and flexible means of presenting information
on screen and conveying ideas.Text

6. Text files contain textual data and may be saved in plain text or rich text
formats. While most text files are documents created and saved by users,
they can also be used by software developers to store program data.
Examples of text files include word processing documents, log files, and
saved email messages

7. G R A P H I C S
is a company's road map, indicating both what the company wants to
become and guiding transformational initiatives by setting a defined
direction for the company's growth. Vision statements undergo minimal
revisions during the life of a business, unlike operational goals which may
be updated from year-to-year.

9. A U D I O
Audio files and streams play a major role in some multimedia systems. Audio files
appear as part of application content and also to aid interaction. When they
appear within Web applications and sites, audio files sometimes need to be
deployed using plug-in media players. Audio songs also come under the heading
multimedia. Multimedia presentations often have some audio tracks which makes it
easier for people to understand.

10. he Audio Files category includes compressed and uncompressed audio
formats, which contain waveform data that can be played with audio
playback software.

11. V I D E O
The embedding of video in multimedia applications is a powerful way to
convey information which can incorporate a personal element which other
media lack. Video also enhances, dramatizes, and gives impact to your
multimedia application.The advantage of integrating video into
a multimedia presentation is the capacity to effectively convey a great deal
of information in the least amount of time.

13. A N I M A T I O N
Animation adds visual impact to the multimedia project and are used in cartoons,
scientific visualization. Animated components are common within both Web and
desktop multimedia applications. Animations can also include interactive effects,
allowing users to engage with the animation action using their mouse and
keyboard.

14. The most common tool for creating animations on the Web is Adobe Flash,
which also facilitates desktop applications. Using Flash, developers can author FLV
files, exporting them as SWF movies for deployment to users. Flash also uses
ActionScript code to achieve animated and interactive effects.

15. F O R M S O F
M U L T I M E D I A
I N F O R M A T I O N
S O U R C E S

16. T E X T I N F O R M A T I O N
I T I S W R I T T E N O R P R I N T E D W H I C H T E N D T O G I V E O R
S H A R E I D E A S A N D I N F O R M A T I O N .
E X A M P L E S :
S C H O O L L I B R A R Y
• C L A S S R O O M C O L L E C T I O N
• P U B L I C / S T A T E L I B R A R Y
• O N L I N E R E S O U R C E S

17. V I S U A L I N F O R M A T I O N
A R E O N E - O F - A - K I N D , W H I L E O T H E R SV I S U A L R E S O U R C E S
A R E R E P R O D U C E D ( L I K E P R I N T S O R I L L U S T R A T I O N S I N
B O O K S A N D M A G A Z I N E S ) .
E X A M P L E S :
P H O T O G R A P H S , F I L M , V I D E O , P A I N T I N G S , D R A W I N G S ,
C A R T O O N S , P R I N T S , D E S I G N S , A N D T H R E E - D I M E N S I O N A L
A R T S U C H A S S C U L P T U R E A N D A R C H I T E C T U R E A N D C A N
B E C A T E G O R I Z E D A S F I N E A R T O R D O C U M E N T A R Y
R E C O R D

18. A U D I O I N F O R M A T I O N
A I D S B L I N D A N D / O RT H I S I S A N A R R A T I O N
V I S U A L L Y I M P A I R E D
T R A C K T H A T
C O N S U M E R S O F V I S U A L M E D I A .
E X A M P L E S :
C O M M E N T A R I E S
P O D C A S T S
T A P E S
R A D I O B R O A D C A S T

19. M O T I O N
I N F O R M A T I O N
T H I S I S T H E U S E O F M O V I N G T E X T S , I M A G E S , O R G R A P H I C S
O N D I S P L A Y T O G I V E I N F O R M A T I O N .
O F S I G H T - A N D - S O U N D
I T I S A C O M B I N A T I O N
M E D I A .
F I L M ,
E X A M P L E S :
A M O T I O N P I C T U R E , A N I N T E R A C T I V E V I D E O ,
D R A M A S , A N I M A T I O N S , A N D S H O R T F I L M S .

20. M A N I P U L A T I V E
I N F O R M A T I O N
T H I S R E F E R S T O M A T E R I A L S , A P P L I C A T I O N A N D
T H E L I K E T H A T P E O P L E U S E
P R O G R A M S ,
I N O R D E R T O C O M E U P W I T H A
L E A R N I N G T H R O U G H T H EN E W I N F O R M A T I O N A N D T O A I D
U S E O F A N A L Y S I S , E V A L U A T I O N , A N D P R O D U C T I O N O F
A L P H A N U M E R I C C H A R A C T E R S A N D S Y M B O L S .
E X A M P L E S :
P R O P A G A N D A
F A K E N E W S
A D V E R T I S E M E N T S
L O C A L N E W S
S O C I A L M E D I A

21. M U L T I M E D I A
I N F O R M A T I O N
A C O M B I N A T I O N O F D I F F E R E N T M E D I A F O R M A T S U C H A S
T E X T , G R A P H I C S , D R A W I N G S , A U D I O , P H O T O S A N D V I D E O S
W I T H T H E H E L P O F C O M P U T E R S .
E X A M P L E S :
D O C U M E N T A R I E S
L I B R A R Y C A T A L O G
R E P O R T S

22. A D V A N T A G E S
O F M U L T I M E D I A
I N F O R M A T I O N
●Multimedia enhances the effect of text presentations
●Improves the quality of presentation and retains the
attention of audience.
●It can be used for educational as well as entertainment
purpose.
●It is quick and easier to operate for the instructor.
●Multimedia presentations can be modified very easily.

23. A D V A N T A G E S
O F M U L T I M E D I A
I N F O R M A T I O N
●Multimedia is Entertaining as Well as Educational.
●Through participation in multimedia activities, students can
learn real-world skills related to technology.
●They will know the value of teamwork and the importance of
effective collaboration techniques.
●It helps the learners to express and represent their prior
knowledge and provides them with many learning opportunities.

24. A D V A N T A G E S
O F M U L T I M E D I A
I N F O R M A T I O N
●It provides a non-threatening environment for a learner to study
at their own pace.
●The teacher is no longer the center of attention as the source of
information, but rather plays the role of facilitator, setting project
goals and providing guidelines and resources, moving from
student to student or group to group, providing
suggestions and support for student activity.

25. D I S A D V A N T A G E S
O F M U L T I M E D I A
I N F O R M A T I O N
●Non-interactive – if one-way, no feedback.
●Complex to create
●Time consuming.
●Use of multimedia is expensive video files can be large and
a long download time
may leave some students with nothing to do.

26. D I S A D V A N T A G E S
O F M U L T I M E D I A
I N F O R M A T I O N
●Sometimes, diverts students’ attention to the pictures,
sounds or relevant material presented in multimedia.
●Sometimes, excessive information about certain topic leads
to cognitive overload and it becomes difficult for the
students to understand all the information presented to
them.

27. D I S A D V A N T A G E S
O F M U L T I M E D I A
I N F O R M A T I O N
●It can be incredibly difficult for teachers to monitor all the
students, and some may play games or surfing the web instead of
focusing on the work at hand.
●One concern with computers is that they can reduce learning
demands on students. With access to the web comes millions of
pieces of information, many of which contain answers to common
problems from school. Students can use computers to do less work
or even to cheat.

28. D I S A D V A N T A G E S
O F M U L T I M E D I A
I N F O R M A T I O N
•As technology rapidly evolves, compatibility between different
devices can also be a problem when trying to move or play
multimedia content. Even a simple malfunction, server error or
changes between formats, as anyone who frantically struggled to
connect a computer to an incompatible projector before a
presentation knows all too well, can delay a presentation or
permanently damage the information contained in the format.

29. V A L U E S O F
M U L T I M E D I A
I N F O R M A T I O N
I N E D U C A T I O N

30. I T P R O V I D E S S T U D E N T S W I T H O P P O R T U N I T I E S T O
R E P R E S E N T A N D E X P R E S S T H E I R P R I O R
K N O W L E D G E A N D I T A L L O W S S T U D E N T S T O F U N C T I O N A S
U S I N G T O O L S F O R A N A L Y Z I N GD E S I G N E R S , T H E W O R L D .
A C C E S S I N G A N D I N T E R P R E T I N G I N F O R M A T I O N ,
O R G A N I Z I N G T H E I R P E R S O N A L K N O W L E D G E , A N D
R E P R E S E N T I N G W H A T T H E Y K N O W T O O T H E R S C A N
A L S O E N C O U R A G E S D E E P R E F L E C T I V E T H I N K I N G A N
D
C R E A T E P E R S O N A L L Y M E A N I N G F U L L E A R N I N G
O P P O R T U N I T I E S .

31. Selection
Crit eria

32. T A S K
F A C T O R S
T H E T Y P E O F O B J E C T I V E S A N D H E N C E T H E T Y P E O F
P R O V I D E D F O RL E A R N I N G A C T I V I T I E S W H I C H S H O U L D B E
T H E L E A R N E R

33. L E A R N E R
F A C T O R S
L E A R N E R F A C T O R S M A Y T A L K A B O U T S O M E
M A Y L E A R N B E T T E R
L E A R N E R S
T H A N F R O MF R O M C E R T A I N M E D IA
O T H E R S .

34. A V A I L A B I L I T Y
F A C T O R S
E C O N O M I C S A L S O K N O W N A S A V A I L A B I L I T Y F A C T O R S M A Y
L I M I T T H E C H O I C E O F M E D I A I N P R A C T I C E .

35. Design
Principles
and Elements

36. 1 . A l i g n m e n t
2. Base line
3. Proximity
4. White Space
5. Contrast
6. Typography
7. Color
8. Balance
B A S I C D E S I G N
P R I N C I P L E S

37. F I V E E L E M E N T S
O F M U L T I M E D I A

38. Text
Text is used as headlines,
subtitles, and slogans. It’s
purpose is to express specific
information or reinforce
information in other media. It
involves the use of text types,
sizes, colours and background
colour.

39. Graphics
Still/static pictures typically
accompany text to illustrate the
point or ideas the text makes.
Photos in a multimedia application
go beyond using them just as
decoration. In a multimedia context
graphics may consist of slide shows
or galleries that a website or social
media visitor can view.

40. A n i m a t i o n
It can illustrate how things work or
present information in entertaining
ways. Animation can also include
interactive effects allowing visitors to
engage with the animation action
using their mouse and keyboard.
Animation is a dynamic and media-
rich content that stays within one
container on a page –a verypowerful
form of communication.

41. A u d io
It is a multimedia application
that uses dialogue, recorded
narration, music and sound
effects.

42. Vid eo
Video on websites, and especially
on social media platforms, already
has a great presence and will only
continue to gain popularity as
more and more visitors demand
it. Short videos can be a smart
marketing advantage and an
excellent way to differentiate
yourself from your competitors.

43. R E F E R E N C E S
https://www.simplyeffectivewebdesign.com/five-
elements-of-multimedia/
smallbusiness.chron.com/5-components-multimedia-
28279.html