The document summarizes the evolution of traditional media to new media across four ages: 1) Pre-Industrial Age (before 1700s) - People communicated through cave paintings, clay tablets, papyrus, and the printing press using wood blocks. 2) Industrial Age (1700s-1930s) - Mass production of newspapers and books emerged through advances like the printing press. The telephone, motion pictures, and telegraph were invented. 3) Electronic Age (1930s-1980s) - Inventions like the transistor radio, television, mainframe computers, and personal computers facilitated long-distance communication and computing. 4) Information Age (1900s-2000s) - The

1. The Evolution of
Traditional to New
Media

6. Questions:
1. In what format people received the news about
a. Japanese occupation in our country?
b. coronation of Gloria Diaz?
c. declaration of Martial Law?
d. Marawi Siege?

7. VIDEO 1
VIDEO 2

8. VIDEO 3

9. PRE-INDUSTRIAL AGE
(BEFORE 1700’s)
People discovered fire,
developed paper from
plants, and forged
weapons and tools with
stone, bronze, copper
and iron.

10. Pre-Industrial Age (Before 1700s) -
Cave paintings (35,000 BC)

11. Clay tablets in Mesopotamia (2400 BC)

12. Papyrus in Egypt (2500 BC)

13. Acta Diurna in Rome (130 BC)

14. Dibao in China (2nd Century)

15. Printing press using wood
blocks (220 AD)

16. Codex in the Mayan region
(5th Century)

17. Industrial Age (1700s-
1930s)
 People used the power of
steam, developed machine
tools, established iron
production, and the
manufacturing of various
products (including books
through the printing press).

18. Industrial Age (1700s-1930s)
 Printing press for mass production (19th
century)

19. Newspaper- The London
Gazette (1640)

20. Typewriter (1800)

21. Telephone (1876)

22. Motion picture
photography/projection
(1890)

23. Commercial motion pictures
(1913)

24. Motion picture with sound
(1926)

25. Telegraph

26. Punch cards

27. Electronic Age (1930s-
1980s)
 The invention of the transistor
ushered in the electronic age.
People harnessed the power of
transistors that led to the transistor
radio, electronic circuits, and the
early computers. In this age, long
distance communication became
more efficient.

28. Electronic Age (1930s-1980s)
Transistor Radio

29. Television (1941)

30. Large electronic computers- i.e.
EDSAC (1949) and UNIVAC 1
(1951)

31. Mainframe computers - i.e. IBM
704
(1960)

32. Personal Computer Hewlett
Packard 9100a (1968) ,Apple1
1976

33. OHP, LCD projectors

34. Information Age (1900s-
2000s)
 The Internet paved the way for faster
communication and the creation of the
social network. People advanced the use
of microelectronics with the invention of
personal computers, mobile devices, and
wearable technology. Moreover, voice,
image, sound and data are digitalized.
We are now living in the information age.

35. Information Age (1900s-
2000s)
 Web browsers: Mosaic (1993), Internet Explorer (1995)

36. Blogs: Blogspot (1999),
LiveJournal
(1999), Wordpress (2003)

37. Social networks: Friendster
(2002), Multiply (2003), Facebook
(2004

38. Video: YouTube (2005)

39. Augmented Reality / Virtual Reality

40. Video Chat: Skype (2003),
Google Hangouts(2013)

41. Search Engines Google
(1996), Yahoo(1995)

42. Portable computers- laptops
(1980),
netbooks (2008), tablets (1993)

43. Smart phones

44. Wearable technology

45. Cloud and Big Data

46. Activity 1