The document discusses the evolution of media through four ages: 1) Pre-Industrial Age (before 1700s) - People used tools of stone, bronze and iron, developed paper, and communicated through cave paintings and clay tablets. 2) Industrial Age (1700s-1930s) - Steam power was harnessed, printing press allowed for mass production of books and newspapers, telephone and motion pictures were invented. 3) Electronic Age (1930s-1980s) - Invention of the transistor led to devices like the transistor radio, television, computers and efficient long-distance communication. 4) Information Age (1900s-present) - Internet allowed for social media and digital sharing of voice

1. Classroom
Observation 1
Media and
Information Literacy 12
P R E P A R E D B Y :
Merry Christy C. Sambilad, T-2

2. Motivation
Drew Feig
Titanic was a luxury British steamship that sank in
the early hours of April 15, 1912 after striking an
iceberg off the coast of Newfoundland in the North
Atlantic, leading to the deaths of more than 1,500
passengers and crew.

3. Guide Questions:
1. If the Titanic sank somewhere in the Atlantic
Ocean, how do you think the news reached
people in England and New York at that
time?
2. If the Titanic sank today, in what format
would people receive or read the news?

4. At the end of the class, the students are expected to:
Objectives:
a. Identify the four ages of evolution of media
b. Compare and contrast traditional media
and new media
c. Perform a play showing the effects of
traditional media and new media to your life

5. Activity
Divide the class into 4 groups. Each group will be given
pieces of cut off papers and then solve it and paste it in the
board and describe their output in front of the class about
the pictures solved.

6. Analysis
What have you observed in our activity a while ago?
What are those pictures referring to?
What is evolution of media?
1
2
3
4

7. Evolution of Media
1. Pre- Industrial Age
(Before 1700s)
2. Industrial Age (1700s-1930s)
3. Electronic Age (1930s-1980s)
4. Information Age (1900s-2000s)
People used the power of steam, developed machine
tools, established iron production, and the manufacturing
of various products (including books through the printing
press).
The invention of the transistor ushered in the electronic
age. People harnessed the power of transistors that led
to the transistor radio, electronic circuits, and the early
computers. In this age, long distance communication
became more efficient.
The Internet paved the way for faster communication and
the creation of the social network. People advanced the
use of microelectronics with the invention of personal
computers, mobile devices, and wearable technology.
Moreover, voice, image, sound and data are digitalized.
We are now living in the information age.
People discovered fire, developed paper from plants,
and forged weapons and tools with stone, bronze,
copper and iron.

8. Evolution of Media
1. Pre- Industrial Age
(Before 1700s)
2. Industrial Age (1700s-1930s)
3. Electronic Age (1930s-1980s)
4. Information Age (1900s-2000s)
People used the power of steam, developed machine
tools, established iron production, and the manufacturing
of various products (including books through the printing
press).
The invention of the transistor ushered in the electronic
age. People harnessed the power of transistors that led
to the transistor radio, electronic circuits, and the early
computers. In this age, long distance communication
became more efficient.
The Internet paved the way for faster communication and
the creation of the social network. People advanced the
use of microelectronics with the invention of personal
computers, mobile devices, and wearable technology.
Moreover, voice, image, sound and data are digitalized.
We are now living in the information age.
People discovered fire, developed paper from plants,
and forged weapons and tools with stone, bronze,
copper and iron.

9. 1. Pre- Industrial Age
(Before 1700s)
 People discovered fire,
with stone, bronze, copper and iron.
 developed paper from plants,
 and forged weapons and tools

10. 1. Pre- Industrial Age
(Before 1700s)
CAVE PAINTINGS (35,000 BC)

11. 1. Pre- Industrial Age
(Before 1700s)
CLAY TABLETS IN MESOPOTAMIA (24,000 BC)

12. 1. Pre- Industrial Age
(Before 1700s)
PAPYRUS IN EGYPT (2500 BC)

13. 1. Pre- Industrial Age
(Before 1700s)
•ActaDiurna in Rome (130 BC)

14. 1. Pre- Industrial Age
(Before 1700s)
•Dibao in China (2nd Century)

15. 1. Pre- Industrial Age
(Before 1700s)
•Codex in the Mayan Region (5th Century)

16. 1. Pre- Industrial Age
(Before 1700s)
•Printing Press using Wood Blocks (220 AD)

17. Evolution of Media
1. Pre- Industrial Age
(Before 1700s)
2. Industrial Age (1700s-1930s)
3. Electronic Age (1930s-1980s)
4. Information Age (1900s-2000s)
People used the power of steam, developed machine
tools, established iron production, and the manufacturing
of various products (including books through the printing
press).
The invention of the transistor ushered in the electronic
age. People harnessed the power of transistors that led
to the transistor radio, electronic circuits, and the early
computers. In this age, long distance communication
became more efficient.
The Internet paved the way for faster communication and
the creation of the social network. People advanced the
use of microelectronics with the invention of personal
computers, mobile devices, and wearable technology.
Moreover, voice, image, sound and data are digitalized.
We are now living in the information age.
People discovered fire, developed paper from plants,
and forged weapons and tools with stone, bronze,
copper and iron.

18.  People used the power of steam,
2. Industrial Age
(1700s-1930S)
 developed machine tools,
 established iron production,
 manufacturing of various products
(including books through the printing press).

19. 2. Industrial Age
(1700s-1930S)
•Printing Press for Mass Production

20. 2. Industrial Age
(1700s-1930S)
•Newspaper – The London Gazette (1640)

21. 2. Industrial Age
(1700s-1930S)
•Typewriter (1800)

22. 2. Industrial Age
(1700s-1930S)
•Telephone (1876)

23. 2. Industrial Age
(1700s-1930S)
•Motion Pictures Photography/Projection (1890)

24. 2. Industrial Age
(1700s-1930S)
•Commercial Motion Pictures (1913)

25. 2. Industrial Age
(1700s-1930S)
•Motion Pictures w/ Sound (1926)

26. 2. Industrial Age
(1700s-1930S)
•Telegraph

27. 2. Industrial Age
(1700s-1930S)
•Punch Cards

28. Evolution of Media
1. Pre- Industrial Age
(Before 1700s)
2. Industrial Age (1700s-1930s)
3. Electronic Age (1930s-1980s)
4. Information Age (1900s-2000s)
People used the power of steam, developed machine
tools, established iron production, and the manufacturing
of various products (including books through the printing
press).
The invention of the transistor ushered in the electronic
age. People harnessed the power of transistors that led
to the transistor radio, electronic circuits, and the early
computers. In this age, long distance communication
became more efficient.
The Internet paved the way for faster communication and
the creation of the social network. People advanced the
use of microelectronics with the invention of personal
computers, mobile devices, and wearable technology.
Moreover, voice, image, sound and data are digitalized.
We are now living in the information age.
People discovered fire, developed paper from plants,
and forged weapons and tools with stone, bronze,
copper and iron.

29. 3. Electronic Age
(1930s-1980s)
 The invention of the transistor
ushered in this age.
 People harnessed the power of
transistors that led to the:
 transistor radio,
 electronic circuits,
 and the early computers.
In this age, long distance communication became
more efficient.

30. 3. Electronic Age
(1930s-1980s)
Transistor Radio

31. 3. Electronic Age
(1930s-1980s)
Television (1941)

32. 3. Electronic Age
(1930s-1980s)
OHP/LCD Projector

33. 3. Electronic Age
(1930s-1980s)
Mainframe Computers (1960)

34. 3. Electronic Age
(1930s-1980s)
Personal Computers (1968-1976)

35. 3. Electronic Age
(1930s-1980s)
Large Electronic Computers

36. Evolution of Media
1. Pre- Industrial Age
(Before 1700s)
2. Industrial Age (1700s-1930s)
3. Electronic Age (1930s-1980s)
4. Information Age (1900s-2000s)
People used the power of steam, developed machine
tools, established iron production, and the manufacturing
of various products (including books through the printing
press).
The invention of the transistor ushered in the electronic
age. People harnessed the power of transistors that led
to the transistor radio, electronic circuits, and the early
computers. In this age, long distance communication
became more efficient.
The Internet paved the way for faster communication and
the creation of the social network. People advanced the
use of microelectronics with the invention of personal
computers, mobile devices, and wearable technology.
Moreover, voice, image, sound and data are digitalized.
We are now living in the information age.
People discovered fire, developed paper from plants,
and forged weapons and tools with stone, bronze,
copper and iron.

37.  The Internet paved the way for faster
communication and the creation of
the social network.
4. Information Age
(1900s-2000s)
 People advanced the use of micro-
electronics with the invention of:
 personal computers,
 mobile devices,
 and wearable technology.
Moreover, voice, image, sound and data
are digitalized. We are now living in the infor-
mation age.

38. 4. Information Age
(1900s-2000s)
Web Search Engines: Google (1996),
Internet Explorer (1993) etc

39. 4. Information Age
(1900s-2000s)
Blogspot (1999)

40. 4. Information Age
(1900s-2000s)
LiveJournal (1999)

41. 4. Information Age
(1900s-2000s)
WordPress (2003)

42. 4. Information Age
(1900s-2000s)
Facebook (2004)

43. 4. Information Age
(1900s-2000s)
Twitter (2006)

44. 4. Information Age
(1900s-2000s)
Tumblr (2007)

45. 4. Information Age
(1900s-2000s)
Laptops (1980)

46. 4. Information Age
(1900s-2000s)
YouTube (1995)

47. 4. Information Age
(1900s-2000s)
Tablets (1993)

48. 4. Information Age
(1900s-2000s)
Hangouts (2013)

49. 4. Information Age
(1900s-2000s)
Skype (2003)

50. 4. Information Age
(1900s-2000s)
Netbooks (1980)

51. 4. Information Age
(1900s-2000s)
Yahoo (1995)

52. Application
Perform a play showing the effects of traditional media and
new media to your life
Rubrics
Delivery - 5
Mastery - 5
Stage Performance- 5
Total----------------> 15 pts

53. Evaluation
Activity 1. Identify Me!
Direction: Identify the four ages of evolution of media. Write pre-
industrial, industrial, electronic and information in the blank.
___________1. Discovery of fire ___________6. Newspapers
___________2. Smartphones ___________7. Cave Paintings
___________3. Transistor Radio ___________8. Television
___________4. Typewriter ___________9. Papyrus in Egypt
___________5. YouTube ___________10. Facebook

54. Evaluation
Activity 2.
Direction: Using the chart below, compare and contrast traditional media
and new media. Traditional Media New Media
Similarities

55. Assignment
1. Given the available media that we now have in the world, what are its
roles and functions in a democratic society?
________________________________________________________
__________________________________________________________
__________________________________________________________
__________________________________________________________
__________________________________________________________
__________________________________________________________
____________________.

56. Thank You
for listening
G O D B L E S S U S A L L !