Learning Competencies: •identifies traditional media and new media and their relationships •editorializes the roles and functions of media in democratic society •searches latest theory on information and media

1. EVOLUTION OF
TRADITIONAL MEDIA
Media & Information Literacy
Marvin B. Broñoso
SHS MIL TEACHER
The Manila Times College of Subic
mbronoso@gmail.com / 09565962116
MIL-L02

2. LEARNING COMPETENCIES
• identifies traditional media and new
media and their relationships
• editorializes the roles and functions
of media in democratic society
• searches latest theory on
information and media

3. • https://www.youtube.com/watch?v=oxTUC5I22LU
• https://www.youtube.com/watch?v=rDkxsNmKDGk
• https://www.youtube.com/watch?v=9YDblnCqc8o
VIDEO PRESENTATION

4. PICTURE ANALYSIS
Photo credit: https://www.slideshare.net/cmeadvocate/acehp12-preconference-emerging-technology-and-medical-education

5. PICTURE ANALYSIS
Photo credit: https://www.slideshare.net/cmeadvocate/acehp12-preconference-emerging-technology-and-medical-education

6. Ages of Evolution
•Prehistoric Age
•Industrial Age
•Electronic Age
•New/Digital Age
•Electronic Age
•people harness the power of electricity that led to electrical
telegraphy and large scale computers
Photo credit: https://www.linkedin.com/pulse/marketing-evolution-from-traditional-digital-eric-ampah

7. PREHISTORIC AGE OF MEDIA
People discovered fire, developed
paper from plants, and forged
weapons and tool with stone, bronze,
copper and iron.
• cave paintings
• clay tablets in Mesopotamia
• papyrus in Egypt
• dibao in China
Photo credit: https://www.sutori.com/story/the-evolution-of-traditional-to-new-media &

8. Photo credit: https://image.slidesharecdn.com/whatislifeportland2017-170408142539/95/media-literacy-in-evolution-2-

9. INDUSTRIAL AGE OF MEDIA
People used the power of steam, developed
machine tools, established iron production,
and the manufacturing of various products
(including books through the printing press).
• Printing press for mass production
• Newspaper The London Gazette
• Typewriter
• Motion picture photography
• telegraph
• punch cards
Photo credit: http://www.computerhistory.org/revolution/punched-cards/2 & https://en.wikipedia.org/wiki/The_London_Gazette

10. ELECTRONIC AGE OF MEDIA
he invention of the transistor ushered in the
electronic age. People harnessed the power of
transistors that led to the transistor radio,
electronic circuits, and the early computers. In this
age, long distance communication became more
efficient.
• Transistor Radio
• Television (1941)
• Large electronic computers – EDSAC & UNIVAC
• Mainframe Computers – IBM704 (1960)
Photo credit: http://www.computerhistory.org/revolution/mainframe-

11. INFORMATION AGE OF MEDIA
The Internet paved the way for faster communication
and the creation of the social network. People
advanced the use of microelectronics with the
invention of personal computers, mobile devices, and
wearable technology. Moreover, voice, image, sound
and data are digitalized. We are now living in the
information age.
• Social media sites
• Tablets and Smartphones
• World Wide Web
• Live forecast
• Online storage and backup
Photo credit: http://consultmegroup.com/wordpress/digital-media-update-3-things-you-need-to-do-now/ & http://www.telecom-

12. PICTURE ANALYSIS
Photo credit: https://www.acreo.se/efraim

13. PICTURE ANALYSIS
Photo credit: http://www.cloudcomputingintelligence.com/features/item/3294-from-fiction-to-fact-the-cybercrime-threats-of-the-future

14. ACTIVITY
• ROLE PLAYING ACTIVITY ABOUT MODERN MEDIA

15. RESOURCES
• https://www.sutori.com/story/the-evolution-of-traditional-
media-to-new-media-ed91
• http://teachtogether.chedk12.com/teaching_guides/view/2
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