The document tracks the marketing campaign for the 2013 romantic zombie comedy movie Warm Bodies, starring Nicholas Hoult and Teresa Palmer. It provides timelines and descriptions of promotional materials released between June 2012 and January 2013, including teaser posters, trailers, clips, and propaganda posters. The marketing campaign achieved a consistent brand identity by featuring the same main characters and using the same color scheme, font, and actors across its various posters, trailers, and other promotional content released on different media platforms worldwide.

1. WARM BODIES MOVIE
June 18th, 2012
NICHOLAS HOULT WARM BODIES
October 20th, 2012
A new teaser poster
WARM BODIES TEASER
November 1st, 2012
TRAILER OF WARM BODIES STARRING
NICHOLAS HOULT AND TERESA PALMER
November 8th, 2012
WARM BODIES –
HE’S STILL DEAD BUT HE’S GETTING WARMER!
November 13th, 2012
Timeline to track the progress of
the marketing campaign for Warm
Bodies

2. WARM BODIES TRAILER
December 3rd, 2012
5 NEW POSTERS OF THE ROMANTIC
ZOMBIE COMEDY MOVIE WARM BODIES
December 12th, 2012
WARM BODIES 4-MINUTE CLIP
December 28th, 2012
2 NEW CLIPS OF WARM BODIES
January 9th, 2013
WARM BODIES – 2 CLIPS OF THE UPCOMING
ROMANTIC ZOMBIE COMEDY MOVIE STARRING
NICHOLAS HOULT AND TERESA PALMER
January 22nd, 2013
WARM BODIES PROPAGANDA
POSTERS AND NEW CLIP
January 28th, 2013

3. How have they achieved a brand identity and
targeted an audience?
They achieved there brand identity by having the 2 main characters on all of the products that they
produced like the trailer and posters all around the world. Also by the characters talking on television
(chat shows such as Graham Norton etc) creating their brand identity.
They created posters in a variety of different languages. all od the poster that were created used the
same font for all the text, they used the same actors/protagonists on all of the posters. and they also
used the same colour scheme which was red, white and black.
They achieved a brand identity over different media platforms. They achieved this by having the same
main actors/protagonists featured in their trailer, magazine covers and posters across the world. As it
was very popular in different countries they had to produce posters in a variety of languages, however
even if you didn't know that they were in a different language you would still know that it was Warm
Bodies that was featuring. This is because they use the same colour scheme of black, white and red,
also the same typography font used in all posters as well as the same actors being presented. They
have achieved their brand image through multiple film posters, radio and television appearances and
chat shows (red carpet etc), magazine features, the teaser trailer and theatrical trailer, websites,
newspapers, social media and premieres. By appearing on television etc they have created their brand
identity and in doing so have found their target audience as certain age groups use electronics etc to
be able to see the promotional strategies and so watch the film when its released. The posters
released are humorous and target a younger audience that could create to the humorous references.
This creates a humorous and light-hearted brand identity that could attract a younger audience.

4. Analyse a poster from the Warm Bodies campaign to
reinforce the youthful brand identity
This poster you can tell it is aimed at a younger audience. The
word “bros” is a slang and informal reference that younger people
are more likely say/use. Also at the bottom of the poster there sis
a hashtag saying #warmbodies. This is so that younger people wo
use social networking/media can keep up to date with the film
and spread the word/promote it. The youthful brand identity is
also reinforced by the young male main character at the front of
the poster. This allows the younger target audience members to
feel as though thy can relate and connect with the characters as
the are around their age.
Posters like this would usually be found in teenagers magazines
such as “bliss” and possibly chat/gossip magazines like “heat”.
Adverts could appear on the side of social networking/media sites
such as “Facebook” which teenagers seem t inhabit the most, and
seeing as the film has a “hashtag” in the poster it demonstrates
how the distribution company are pushing potential viewers to
use social networking/media sites to promote their film.
The bright colours, including red and white, used in the poster also
conveys connotations of youthfulness which reinforces the
youthful brand identity they have created.