3. Poster Research
- I researched several posters before designing my own; I looked at This is England and The
Selfish Giant.
- I took several aspects from each poster; for example “The Selfish Giant” poster contains
several quotes and ratings from different critics; whereas the “This Is England” poster
contains awards that the film has actually won.
- I liked the images on both the covers however I decided to mirror “The
◦ Selfish Giant” as I chose one image
◦ and cropped the background out.
◦ Similar to the TSG I copied the text
◦ used for the title as it‟s a plain bold
◦ font that draws an audiences attention.
I opted to include a tag line on my
poster much like the TIE one.
4. Final Poster.
The credits I used in my
poster are consistent with
the ones that feature in
my trailer. For example;
“Anna James” and
“Connor O‟Neil” as well
as “Charlotte Lewington
Productions”. Including
the small credits at the
bottom of the poster add
to the professional look
and thus make it more
appealing to an
audience.
The photo I have selected
for both my media
products; magazine and
poster coincide with each
other well. This is due to
the positioning of my
actress as she is in
dominating stance staring
directly at the camera
breaking down the fourth
wall. Not only is this
evident in both texts but it
makes it clear who my
protagonist is.
5. Magazine Research.
- I again looked at several magazine covers before designing my final one. (Little White
Lies and Sight and Sound)
- I liked the artistic feel of Little White Lies with the illustrated image; I wanted to achieve
something similar with my magazine. However whilst looking at Sight and Sound I saw
that it was important to include additional details about
what is inside the magazine to entice an audience.
- I have followed conventions by keeping my model
looking directly at the audience as I didn‟t want to
promote and image of her (vulnerable) that didn‟t
coincide with the genre of my trailer. Unlike S+S I
didn‟t include a tagline on my cover as I wanted to
follow as many artistic conventions like in LWL.
6. Final Magazine Cover.
My final magazine includes
additional selling lines at
the bottom that I
discovered are relevant to
my genre after conducting
my research. I opted to do
this instead of featuring
“Hollywood” information as
it is not inline with my film.
Furthermore I mirrored the
convention of LWL by using
a large title that is spread
across the magazine; thus
making sure the name of
the film is the first thing the
audience sees.
I have kept the colour scheme
consistent throughout all three
products by using the colours red
and black (and blue). This was
important as it was vital the
audience could recognise all
three products were linked. I
have done this with the fonts
used as-well; I have used no
more than three font for each
product and kept them
consistent in both my magazine
cover and film poster. I have
opted for a square shaped
magazine as a Ltd Edition which
follows conventions of LWL.
7. How does the combination of all three products
reach my target audience?
Target Audience; Both male and females from all ethnicities aged from 15-25.
I opted to target a younger audience as after my research I felt the themes displayed in
my trailer (film) were more suitable for a younger audience. This is because issues like
underage abuse are more prominent in a younger society. My trailer features both a
male and female lead so I can‟t target specifically one over the other. However my
feedback will highlight if they receive the films differently.
I have targeted this audience through my trailer; Through my covering of topics relevant
to youth culture I have targeted the correct audience. Furthermore through my use of
unknown actors I have targeted the audience because they are easier to relate to
opposed to „Hollywood‟ actors. I have targeted this audience through my poster; I made
my protagonist the central focus of the poster which allowed me to target the correct
audience as they were immediately able to relate to her (through the breaking of the
fourth wall). Additionally the mis-en-scene is mirrored through the image so the audience
learn more about the film. I have targeted this audience through my magazine cover; As
social realism is generally accepted as a niche genre which my target audience has
been proved to enjoy. Hence I created a Ltd edition cover which converts normally
stereotypes of a magazine.
8. What function do my products have in marketing my
film?
◦ Poster; It was vital for my poster to attract attention from the first look as this may be the
first time my target audience has heard about my film. As I have included a tagline on
my poster along with critical acclaim the genre and success of the film can be easily
established. For this reason I would release the poster first and I would be able to
promote through billboards (in towns/cities and the cinema.) I could also post my
poster online as it could reach a large audience.
◦ Trailer; My trailer would be released after my poster after enough attention has been
aroused. Due to the genre of my trailer it could be displayed at ArtHouse Cinemas,
Channel/Film 4 and online sites such as WARPX. The most effective form of advertising
would be for me to show along with similar trailers of social realism.
◦ Magazine; This would be the last product to be released with a prime function to again
promote my film but also to gain revenue. This would provide extra information on the
film, genre and actor/ress. As my magazine targets a niche audience it would more
than likely be stocked in small independent stores or I could even place it online.
9. Feedback on the success of the combination of all
three products.
“The genre is easily recognisable due to the mis-en-scene (meaning the
way I have dressed my protagonist) which is kept consistent across all
three products. Noticeably the same style hoody is worn in the trailer
aswell as the poster.” – Emma Thorn Lees
“I could clearly establish what audience you were targeting through the
obvious use of issues relevant to those of our age. This is most noticeable
within the trailer” – Samantha Taylor
“The colour scheme was kept consistent throughout and therefore I was
easily able to tell that these three products were part of one
production.” - Jimmy Scurr
