The target audience for the magazine is 16-19 year old males and females interested in indie music. Primary research was conducted through a Facebook group of the target audience to determine preferences like color themes and spending habits. A stereotypical reader profile was created of a full-time student interested in music, fashion, and gigs who spends £30-90 per month on luxuries. Individual male and female target profiles were also created to understand their specific interests to appeal to them. The key reasons identified that this audience would choose the magazine are for entertainment, gig information, discovering new music, fashion inspiration, and if their favorite artists are featured.

1. Who would be your audience for
your media project?

2. Age of my audience
The first thing I had to consider when creating my magazine was the age of my target
audience. This would help me when deciding things like the colour, type of images, type
of text and the title of my magazine. I firstly decided to base my music magazine on the
indie genre of music, as this is my favourite type of music and the genre I would
therefore be more comfortable and confident writing about. With this in mind, I then
researched which age group is most likely to be listening to indie rock music and in
conclusion I found out that its usually 16-19 year olds who are interested in this type of
music. This really appealed to me as I am also in this age category so I would be able to
relate to this magazine which therefore would make it easier to design,

3. Gender of my audience
From my research, I found out that some genres of music
appeal more to one gender than another. For example, rap is
steriotypically something that males are more interested in
and pop is usually considered more girly. However with indie
being my genre of music for my magazine, I think this fits to
both genders and I was happy to appealing my magazine to
both male and female. This will be a harder task as I will have
to make sure the colour, information and the facial expressions
appeal to both genders, however this will help my magazine
have a more varied and bigger audience.

4. 16-19
MALE AND FEMALE
With my target audience chosen, I then made
an AS Media group on facebook with people
from my target audience. In this facebook
group I was able to run polls and ask
questions of what my target audience
prefered. This helped me get first-hand
information about what my target audience
liked/ disliked, I then was able to use this
information in my magazine, to make it appeal
directly to my target audience as best as it
could. I asked questions such as “what colour
theme do you prefer?” and “how much is the
most you are willing to spend on a music
magazine?”. These type of questions I felt
were really important to get from primary
research as these are the main things that
people notice about a magazine. To find out
more about my feedback from my facebook
AS Media group, check out my “potentional
audience” tab on my blog.

5. My stereotypical reader
I made a steriotypical profile of what an individual may
look like who would read my magazine. I took in
account their interests, dress sense and age.
- They would be a male/female full time student.
- Their interests would be listening to music, playing
some sort of music instrument, going to gigs and
interested in vintage fashion.
- Will be part of the C2-E on the Auidence code,
which means they will be in education but also
have some form of part time job and student
lifestyle.
- Usually would spend an average of £30-£90 a
month on luxery items like clothes, music,
magazines etc.
- Making this profile allowed me to see what kind of
person would be reading my magazine and what
their interests were. For example I know that
people interested in the indie genre prefer the
colour black and are interested in vintage fashion
and doc martins which will help when I have to
think about the outfit for my model. I can then use
their interests and involve specific things to attract
my target audience.

6. Audience Profiles Below this power point I have created two
individual target audience profiles, one male
and one female, to help me understand
specifically what my target audience would
want from an indie magazine. I also will find
out their interests, favourite colours etc. to try
fit this in with my magazine so I can appeal my
music magazine to my target audience as
much as possible.
I will the use these individuals as a
representation of the wider population as I
know it is time consuming interviewing a lot
of people.

7. Why a reader would chose to read my magazine…
I think my specific audience being ,between 16-19 years of age and living a student
lifestyle, will most likely be reading magazines for entertainment and to pass the time.
This information can also help me when designing and writing up my magazine, as I
therefore understand what my target audience are interested in my magazine for. I also
understand that young adults also like to read magazines because their favourite artist is
featured or they are looking for fashion inspiration. With all this in mind, it will help me
when I decide certain aspects of my magazine. For example, making my model wear Doc
Martins might inspire the reader to buy my magazine as this model will relate to their
fashion sense. I will also advertise a lot of artists and bands on my front cover, as I now
know that this will be eye catching and interest the reader for them to therefore want to
purchase a copy of my magazine.
List of why people may read my magazine
-entertainment
-gig information
-to discover new music
-fashion inspiration
-their favourite artist is featured
With all this information, I will try to include most of the above in my magazine, to attract
my target audience as much as possible