The target audience of Your Latest Indie magazine is mostly male aged 15-19 who enjoy a relaxed and chilled out lifestyle. They are creative individuals who are still in education and enjoy music, arts, and hanging out with friends. The typical reader identifies with retro, vintage styles and listens to indie music of all kinds. They aspire to careers in creative fields and are passionate about discovering new indie music artists through the magazine.

1. Target Audience Profile
The readers of Your Latest Indie magazine is mostly male aged 15-19 however a small
percentage of the audience will be suitable for females too. This reader has a range of
characteristics that come together to create this unique reader. They are relaxed, witty, have a
very chilled out attitude towards life and enjoy music and reading up on their latest musical
interests. The reader’s day to day life is attending school or college and hanging out with
friends. The readership is never loud or rude and spends most of their spare time hanging out
with friends or attending gigs. They start off their day with last night’s pizza for breakfast as it is
quick and easy. Also in their spare time they enjoy playing instrument, mostly guitars,
photography on tumblr and vintage retro styled bands. The readerships stereotypical style is
having piercings and tattoos. They wear acid wash jeans and oversized shirts with oversized
denim jacket most likely bought from a charity store. They never follow the crowd and like
being unique and their own person. They do not follow commercial music or fashion and sticks
to vintage retro styles.
This reader is in fulltime education studying more creative subjects than academic subjects.
with no set plan on what they want to do or what they want to be. However the readership
liked to be creative though music and arts allowing them to express themselves in a different
way. You wouldn’t catch them sitting in a boring office job, they need to be able to be
independent and want to do what they want. Money is not the only thing they think about with
work, they want to do what they will enjoy by their own choice.
Music is the reader’s passion. They listen to music all day enough for it to be someone to turn
to when they are feeling lonely. The type of indie music they listen to changes due to the task
they are doing and the mood the reader is currently in. They enjoy going to gigs with their
friends with the same music taste, and following their favourite band on tour. Music is their
way to connect and socialise with friends. The reader enjoys indie music because it helps him
chill out or rock out and have fun in the moment. As well as the mainstream indie artists like
Arctic Monkeys and The 1975, they also like start up artists who do minor free gigs and find
them more intimate. Music inspires the reader in everything they do.
YLI is the only magazine they reader buys as it covers such a wide variety of indie music they
don’t need to purchase and read any other types of music magazines. The reader enjoy the
magazine as they feel like it helps them relate to the startup bands as the reader really wants to
start up their music career also. In their spare time they also like watching movies, anything
from a comedy to a thriller, with friends at home rather than a quiet cinema. The reader mainly
chills and spends time socialising with friends. If they are not with their friends they will keep in
touch using social media sites, mostly twitter and Instagram on their phones.