The magazine uses, develops, and challenges some conventions of real music magazines. It predominantly follows conventions like using a masthead, images, and consistent colors. However, it challenges conventions by aiming at both female and male audiences instead of just women. It also uses a two-shot on the cover rather than just one main artist and increases the scale of the barcode. The contents page challenges conventions by only featuring two main artist images and selectively highlighting some article features over others. Overall, the magazine both adheres to and adjusts some typical magazine conventions to best target its intended audience.

1. Evaluation-Question 1
“In what way does your media product use, develop or
challenge forms and conventions of real media products?”
Throughout the production of my music magazine I have predominantly
adhere to the codes and conventions of a typical indie-pop magazine to
interest and target my audience.
Poonam Parmar

2. Use of a pull quote-using quotes from within Header-the header is usually above the masthead to give more Main Image-The main image is a two shot of my artists;
the magazine helps interest the reader as they information which I have followed. In my research part of the brief I have Huw & Florence which is clearly visible as they are
are not simply cover lines, it’s what the artists gained information that many magazines use this to create a frame positioned at a focal point in the middle of the page to
around the actual magazine. I have used uppercase lettering within the draw the audiences attention. Florence's eye contact is
are saying. This is shown typically in the ‘pop’
header as I have found out that this helps draw the attention of my target very direct to the audience which shows her confidence
genre which I have tried to emulate and follow.
audience, but also using lowercase to help portray a friendly, informal and shows the connection she wants to make with the
Language- The Front Cover vibe. viewers. Her facial expression is quite serious with slight
gesture from her lips this allows the readers to be more
use of written
Background-the background and overall layout of interested in why.
language on the
‘Enchord’ is very plain with and a structured layout The audience can immediately tell that she is the
front cover is
from the top to the bottom of the magazine, with the dominate one. Whereas, Huw is a little more submissive
very direct and in
white back drop behind the artists allow the why the way he is behind Florence and not looking
some parts
audiences gaze to predominantly her and Huw. Males directly at the camera which can imply he is not of
commanding
would also appeal to this as it’s not very busy to a importance. Florence reflects the genre from the image,
ensuring that the
traditional pop magazine and be put off. as dark subtle colours are normally associated with the
reader does what
the magazine genre of indie and the blue could have traits with pop of
Masthead-“ENCHORD!” is clearly shown to the buyers being bright and colourful. Using Florence directly in
wants to entice of this particular magazine the masthead is stretched
them in this front of the page represents the stereotype of female
out at the top of this publication- which takes up artists on pop magazine. Huw is wearing a checked red
again is follows almost a fifth of the page and uses a dramatic font
the conventions coloured shirt which again links in with the overall
style that is sans serif. The font is very bold with arrangement of this front cover to reflect the genre
of a typical indie- almost bits torn out of it to give it some edge, this
pop magazine as through the way the colours are being portrayed here.
could suggest a rebellion act but sophisticated by the
they use informal use of colour. The exclamation mark chosen at the
lexis to help end of the masthead gives the front cover a dramatic The sell lines/cover lines-The use of thin yet quirky font
make the reader effect to stress the masthead being at the top. Most relaxes the importance of the typography and what it
feel comfortable magazines emphasise the masthead through the use means, the use of sans serif shows the heavy message
too. of colour and how big it is therefore I have followed coming across which in my research I have found out is
this. important when dealing with serious matters. In the pop
Barcodes. genre you don’t normally see this as it for a younger
Dates. Issue. Use of flash- by using an auto shape gives a quirky, audience however I have rejected this convention and
Price-by using fun feel to the magazine, which is also a common aimed this at a more mature age appropriate range.
the barcode, convention used in indie-pop magazines. The use of
date and price in the short snappy use of lexis show the clarity to the
magazine. By placing a black boarder around the Rule of thirds- The layout observes the rule of thirds to
the right hand add interest to the target audience. I have followed the
side of the shape allows the flash to stand out and attracts the Colours-By using the colour blue to the magazine
audience. conventions of a typical music magazine as the main
magazine, allows symbolises a different approach to ‘Enchord’ to intersection points are where the reader looks first and
the audience to target a more wider range of people. The blue gives then the terminal less important zones.
The Main Cover line- By using the main cover line as
almost forget it the front cover a perseverance of youth and serenity The cover is image dominated and feels very busy and
a pull quote from within the magazine interests the
and are not which Florence and Huw want to reveal. White almost cluttered on the left third of the magazine,
audiences more as it’s something from inside. The
focused on that allows everything to look very neat and allows which could suggest a unconventional readership of
use serif font gives it a more feminine feel to the
to ensure that everything to stand out on the page. This again indie-pop magazines and none conformists who like to
magazine but the use of colour transitioning from
the attraction is reinforces the idea that magazines only use specific add a little edge.
white to blue attracts male audiences too. The use
the main image colours to help structure the magazine in a theme.
of light to dark colour on the lettering “Be Free”
and masthead. It
gives an impression of resembling to the day life Inserts- I have used ‘28 looks’ illustrating some other artists, the background on this is a Britain flag which
is an essential
Florence and Huw live to when they perform at suggests that this magazine is indicated at the British, which my target audience thought was good. The artists on
elements typical
night to an audience. The use of colours connote a the inserts are displaying the sorts of clothes they were this would help influence the audience to be more
on a magazine in
message of purity and truth which reflects the way involved. I have also added another insert which gives more news for example, the word ‘exclusive’ helps grab the
order to sell
they feel. audiences attention.
copies.

3. Contents Page Dates. Website. Issue No. Many magazines usually
have the date etc on the contents page too which helps
promote their magazine I have abided this convention and Subheadings- I have used features
Rule of thirds- Still following the rule of
used it as a header. and subheading which are justified
thirds throughout my contents page to
centred which I have seen most
help align all my work this again positions
magazines due to keep everything
everything to help attract my intended
clear, as you can see I have only
audience.
picked a couple of features from
within the magazine and anchored
page numbers on them which has
Masthead-I have used the same been seen on indie magazines that I
masthead typography from the front have tried to emulate.
cover which is usually represented in
typical magazines so I am following the
conventions.
The sell lines/cover lines-The use of
cover lines is essential on a contents
page which helps attract audience
Editors Note-Most contents pages have inside so I have followed this and
editors note which I have found out used only one as I feel this is
during my research so I have adhered to important.
this and used it in my contents page as
this helps make the audience feel
involved and comfortable. Images- The use of images is
beneficial on a contents page which
helps bring out what my magazine is
all about. A typical indie-pop
magazine has many images on the
Colours-By using the same colours on the contents page so I have tried to
contents page I am keeping the pages follow this and used two big, main
consistent and clear which many indie images either side.
magazines do in order to follow the
conventions of a magazine.

4. Double Page Spread
By-line-I have added a by-line in the Pull Quote-By
Drop Cap-By using a drop cap at the corner which helps show who has using a pull quote
start of the intro gives the article a taken the photograph and written the from the article
more feminine approach as she has article, this sticks to the conventions helps interests the
written it herself. of a typical music magazine. readers into this, I
have seen many
indie magazines
Colour scheme-I have do this in my
used the same 4 colours research, in my
again on this page which questionnaire too
sticks the conventions of my target
a real music magazine. audience like this.
Artists name-By
House Style-The overall using ‘Florence’
house style of this double underneath the
page spread is very clear, artist allows the
simple and attracts my readers to clearly
target audience as see that this is her.
everything within this This is usually a
follows the code of an common
indie-pop magazine. convention in
typical pop
The mis-en-scene magazines.
represented through this
helps attract certain
audience such as the way
Page Numbers-On a double page
her make up and facial Main Image-I have used my main artist on the right
spread page numbers are visible so I
expression is expressed hand side of the double page which is more than an A4
have to added page numbers in
which helps depict the side this helps reveal that this is image dominated and
either side which I saw in one indie
genre of this magazine. only small amounts of text which I have gained
magazines called ‘Blink-186’ I feel
that this links in with the knowledge from my focus group that 16-24year olds
conventions of a music magazine. prefer.

5. Introduction-I have a conventional
standfirst to introduce the article. Colour Scheme-I again kept with the
same colour scheme of using the
initials of the speaker in red to
correspond with Florence’s lips, this
usually is seen in pop music
magazines .
Fonts-Many music magazines change
the font dependant on what is
written as you can see I have used
many different types of styles and
sizes to help encourage the audience
to read this article this fits with genre
and conventions of a real music
product.
Language-The Language of the
article is very informal and chatty
which is a typical convention of a
question and answer format article,
this allows readers to feel at ease and
find out about the artist once reading
this.
Justification-I have justified my
lettering to make sure everything is in
line and does not run off the page I
have researched this and many
magazines do not do this.

6. Evaluation-Question 1
“In what way does your media product use, develop or
challenge forms and conventions of real media products?”
During the production of my music magazine I have mostly followed the
codes and conventions of a typically indie-pop magazine however feel I
needed to reject some in order to aim and target my specific intended
audience.

7. Front Cover Audience- Many pop magazines are intended at women,
Mis-en-scene- Huw’s cap could
I have rejected this convention and made my magazine
challenge this genre of indie-pop as
Main Artists-I have used a medium be predominantly aimed at women and men, by the use
this apparel is seen generally to be
two shot on my front cover whereas of colours and my chosen artists. As in this case the
associated with rap, however the use
normally on the front cover there is female artist Florence doesn’t look that feminine with
of this is to attract other audiences
usually one main artist who is at a the use of prop and body language.
too as well as the intended one.
mid-shot I have rejected the
conventions of music magazine and
decided to this to help attract my
audiences more as these are both my Main Artists-I have used a
artists. Also the direct eye contact is medium two shot on my front
only from Florence which suggests cover whereas normally on the
she is the dominate one in charge front cover there is usually one
therefore Huw is rejecting to do this main artist who is at a mid-shot
which again challenges the I have rejected the conventions
conventions. of music magazine and decided
to this to help attract my
Cover Lines-I have slightly audiences more as these are
slanted my cover line opposed both my artists.
to which is normally justified
and straight within the rule of
thirds to help give the Barcode-The use of the
magazine a sense of informality barcode in the terminal
and persona to my magazine. area is typical convention
The main cover line on the used in most magazines
page ‘be free’ is not capitalized however I have increased
which gives an effect of being the scale of this which is
more softer and less harsh bigger to show the price,
which again anchors the issue number and date
meaning of being free. I feel therefore have discarded
fans would be draw to this as this convention to attract
this its less direct and my audience.
highlights them being involved
and together.

8. Contents Page
Main Artists-Here I have only
two images on my contents Subheadings-Again I have
page which is uncommon as this denied the conventions
tells the audience what is inside here as I have selected only
the magazine therefore I have a few features that is in the
challenged this convention and magazine by skipping some
developed it by making the pages and only featuring
core focus being on the two the most important i.e.
main artists as this is a ‘new’ ‘gigs 10’ which shows that
music magazine bringing in new gigs is on page 10. By
artists. I feel positioning them finishing off the
either side of the contents is subheadings with ‘online
very different to most indie-pop 50’ shows the audience
magazines, Florence and Huws that there are a lot pages
eye contact with each other and that they have done
gives the audience an involved this for a reason.
of them being a couple and
brings out the artists
personality.
Cover Lines-I have only got one cover line on the
contents page which again I rejected as this links
in with the front cover.