The target audience for Your Latest Indie magazine is 15-19 year old males and females who enjoy indie music. They have a relaxed attitude and spend their free time hanging out with friends, going to concerts, playing music, and being creative. This reader dresses in a vintage, retro style, does not follow commercial trends, and wants a career that allows independence and enjoyment rather than just money. Music is their passion and main hobby.

1. Target Audience Profile
The readers of Your Latest Indie magazine is male or female aged 15-19. This reader has a range
of characteristics that come together to create this unique reader. They are relaxed, witty, have
a very chilled out attitude towards life and enjoy music and reading up on their latest musical
interests. The reader’s day to day life is attending school or college and hanging out with
friends. The readership is never loud or rude and spends most of their spare time hanging out
with friends or attending gigs. They start off their day with last night’s pizza for breakfast as it is
quick and easy. Also in their spare time they enjoy playing instrument, mostly guitars,
photography on tumblr and vintage retro styled bands. The readerships stereotypical style is
having piercings and tattoos. They wear acid wash jeans and oversized shirts with oversized
denim jacket most likely bought from a charity store. They never follow the crowd and like
being unique and their own person. They do not follow commercial music or fashion and sticks
to vintage retro styles.
This reader is in fulltime education with no set plan on what they want to do or what they want
to be. However the readership liked to be creative though music and arts allowing them to
express themselves in a different way. You wouldn’t catch them sitting in a boring office job,
they need to be able to be independent and want to do what they want. Money is not the only
thing they think about with work, they want to do what they will enjoy by their own choice.
Music is the reader’s passion. They listen to music all day enough for it to be someone to turn
to when they are feeling lonely. The type of indie music they listen to changes due to the task
they are doing and the mood the reader is currently in. They enjoy going to gigs with their
friends with the same music taste, and following their favourite band on tour. Music is their
way to connect and socialise with friends. The reader enjoys indie music because it helps them
chill out or rock out and have fun in the moment. As well as the mainstream indie artists like
Arctic Monkeys and The 1975, they also like start up artists who do minor free gigs and find
them more intimate. Music inspires the reader in everything they do.
YLI is the only magazine they reader buys as it covers such a wide variety of indie music they
don’t need to purchase and read any other types of music magazines. The reader enjoy the
magazine as they feel like it helps them relate to the startup bands as the reader really wants to
start up their music career also. In their spare time they also like watching movies, anything
from a comedy to a thriller, with friends at home rather than a quiet cinema. The reader mainly
chills and spends time socialising with friends.