- The document discusses a music magazine called BAM that was inspired by NME but aims to appeal to a broader audience. - It would likely be distributed by a major company like Time Warner that owns NME, and would be sold in stores like supermarkets, newsagents, and WHSmith as well as having an online version. - The magazine would aim to attract audiences through advertising online and featuring popular artists on the cover to drive sales and make profit, like other major distributors.

1. Evaluation Question 3
Josie Hanks

2. What kind of media institution
might distribute your media
product and why?

3. Evaluation question 3
As my music magazine, BAM, is a popular genre for music (Rock/Pop) and I took
inspiration from NME. However, the front covers of NME got their attention with the
use of artists such as Arctic Monkeys, Coldplay, rock artists so they don’t normally
feature many popular artists such as Katy Perry, Beyonce, etc. which is what most
young adults are into, so I expanded the audience of my magazine by including rock
and pop artist, making the magazine a lot more varied. I believe my magazine would
be owned by a company such as Time Warner, who owns NME, as my magazine is
based on the layout and same audience as NME. My magazine would be sold at
supermarkets such as Tesco, Sainsbury’s, etc. as well as newsagents and other places
such as WHSmiths and I’d produce an online magazine to download on the Apple
Apps Store and online.

4. Evaluation question 3
I have compared my magazine to NME throughout most of this analysis to show the
similarities and differences between the two magazines in relation to language,
institution, ideology and audience.

5. Front Cover
The colours I’ve used throughout my magazine are grey, black and white. I have used
these colours, not only because they complement each other, but they are modern
colours which are used mostly by the popular magazine NME. The main image on the
cover is an extreme close up of ‘Emily’. This is conventional of a magazine front cover.
Emily is making direct eye contact with the audience, drawing them in and connecting
with them, in an attempt to make them purchase the magazine. The masthead on
the cover represents the NME masthead as it is bold, block writing with three letters.
It is also onomatopoeia so links in with the fact it is a music magazine. This looks
modern and would stand out on a magazine rack in a shop so would attracts a young
social audience, rather than an older audience. My cover is quite simple. This adds a
sense of mystery and will make the audience want to buy the magazine so they can
find out more about what’s inside.

6. Magazine Distribution
 The type of company that distributes your magazine tells a lot about the type of
product that it is, what values and messages it contains, who the audience is and how
important profit is to your product and your company.
 There are two types of distribution network; major and independent

7. Major Distribution
 Major distribution strategies aim to saturate the market, both home and abroad, by
promoting their magazine in major retail stores such as Tesco, Sainsbury’s and HMV.
 As their product is massed produced, they are able to sell their magazine at a lower
price, invest in new artists for their covers and provide freebies and competitions
which will attract a larger audience to their magazine, therefore selling more
magazines and making more money, something that major distribution companies
strive for. The four main distributors for the magazine industry are Marketforce,
Comag, Frontline and Seymour.

8. Major Distribution Companies
POSITIVE
 More magazines can be printed as there is
a larger cash injection
More money involved so larger printing
numbers and advertising, etc.
Larger target market as it is able to sell in
larger retail stores
Able to provide more services to appeal to
the masses
Able to get the best stars involved and able
to have multi-platform consumption
Generally aimed at young people (who
purchase the most magazines)
Money orientated
NEGATIVE
× Could be selling out
× Only interested in the money rather than
the music
× All the artists are out of the same generic
mould
× Brainwashing people into a certain way of
thinking, e.g. Feminism and Marxism would
argue this

9. Independent Distribution
Independent distribution companies have very different ways of marketing and
promoting their magazines than the major companies like Frontline. Whereas the
major companies focus on profit, independent companies concentrate on the
audience and the individuality of the magazine. They are small, maybe even home
run and concentrate on distributing their magazines to urban, underground shops or
online.

10. Independent Distribution
 Whilst this limits the audience and the public knowledge of the magazine, by selling
the magazine to a limited audience it weeds out the people who aren’t really fans of
the genre of type of magazine and allows die hard fans to keep up to date.
 With the popularity of the Internet growing every year, the independent companies
have used this to their advantage. Whereas before, breaking into an abroad market
may have been almost impossible, yet with the help of the Internet fans from all over
the world can access the magazine.
 An example of independent magazine distribution is Vice

11. My Magazine Distributor
My main method of attracting audiences is to advertise my magazine myself on the
internet through websites such as my own blog, Facebook, Twitter, etc. like NME.
I will attract audiences by having big name artist/bands, such as Coldplay and Arctic
Monkeys featured on the front cover of my magazines. This can satisfy my audience
since I have these types of artist/bands in most issues.
I will have the magazine available to download onto a computer/iPad/iPhone which
will benefit those who don’t want to purchase or cannot find the actual magazine. I
will also have a service called RSS feed which is will let me notify people about the
latest magazine previews via Email which keeps my audience updated on what’s going
on.
I will also do various special offers which can satisfy and attract my audiences, for
example “Subscribe to BAM and save up to £84”

12. Owner and distributor of my magazine
 As NME distributes their magazine in stores by themselves, I will do this. I shall sell
them at most supermarkets, such as Tesco, Sainsbury’s, Morrison’s, etc. as well as
news agents and book shops (e.g. W.H.Smiths). The online magazine will be
available to download.
 I will also have an online magazine. The online version will be cheaper, at about
£1.90, whilst the hard copy will be about £3.00 and perhaps the hard copy
magazines will offer special gifts such as CD’s and other types of merchandise.