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By Jack Breary
Companies/Institutions that
Distribute Magazines
 IPC Media is the UK’s leading consumer
magazine and digital publisher
 Their brands: Look, Chat, Now, Nuts, Women’s
weekly and NME
 I do not think that IPC Media should distribute my
magazine due to the fact that from my research I
realised that the magazines that they distributed
are prominently from the lifestyle genre as
opposed to music/indie with NME as an exception
IPC
EMAP
 Brands: Retail Week, Retail Jeweller
 I feel that this is not an appropriate distributor for
my magazine, as I feel that from my research I
learned that they do not distribute any music
magazines therefore I feel they will not have
sufficient knowledge of the industry to promote a
new music magazine
 Website: http://www.emap.com/
EMAP
 Brands: Vogue, Glamour, Vanity fair, GQ
 I like how modern the website is as I feel its
targeted for a younger audience like my own
however I feel that it is more targeted towards the
fashion industry as opposed to music
 Website: http://www.condenast.co.uk/
Conde Nast
 Brands: Cosmopolitan, Elle, Company, Real
People, Reveal
 I do not think that Hearst Magazines should
distribute my magazine due to the fact that from
my research I realised that the magazines that
they distribute are from the lifestyle genre e.g.
Cosmopolitan and Elle as opposed to msuic/Indie
Hearst Magazines
 Brands: Top of the Pops, Radio Times, BBC
Gardener’s World
 As this group works with the BBC there could be
no advertisement on different media platforms
such as television as the BBC has no
advertisements
 Website: http://www.immediate.co.uk/
Immediate Media
 Brands: Q Magazine, Kerrang, Mojo, More
 However as a multimedia company Bauer Media
Group could advertise BASS Magazine for free
on one of their TV channels that are specifically
made for free on one of their TV channels that
are specifically made for music such as 4music
and Box television. This will help increase
awareness of a brand new magazine to an
audience that already has an interest in music
 Bauer can use synergy to promote my magazine
across various media platforms hence why I
decided to have Bauer Media Group as the
distributor for my magazine
 Website: http://www.bauermedia.co.uk/
Bauer Media
 Brands: Rolling Stone, Us Weekly, and Men’s
Journal brands,
 However when I went online to do the research
on Wenner media the website below was found.
In a growing market for online magazines I do not
feel that this website reflects a modern, new
magazine especially for the first result hence why
I do not want them to distribute my magazine
 Website: https://corporate-
wennermedia.icims.com/jobs/intro?amp;hashed=
0&mobile=false&width=948&height=500&bga=tru
Wenner Media LLC
How magazines make there money?
ADVERTISING
 The higher the ad revenue the more money
the magazine has made
 Pricing: To try to increase sales music
magazines usually offer a cheaper rate if the
reader subscribes to their magazine which
consequently makes their magazine more
appealing and encourages repeat busines
Magazines Cover Price Circulation
Q Magazine £3.90 52,781
Kerrang £2.20 35,127
NME £2.40 18,184
Rolling Stone $4.05 1,464,943
Rolling Stone, NME and Kerrang
 The music magazine publishing industry is
monopolised. With large companies e.g. Bauer
owning the smaller less known companies
 It is very important for their magazines to us the
right distributer for their magazine to maximise
their profit for their publicatiom

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Evaluation question 3

  • 1. By Jack Breary Companies/Institutions that Distribute Magazines
  • 2.  IPC Media is the UK’s leading consumer magazine and digital publisher  Their brands: Look, Chat, Now, Nuts, Women’s weekly and NME  I do not think that IPC Media should distribute my magazine due to the fact that from my research I realised that the magazines that they distributed are prominently from the lifestyle genre as opposed to music/indie with NME as an exception
  • 3. IPC
  • 4. EMAP  Brands: Retail Week, Retail Jeweller  I feel that this is not an appropriate distributor for my magazine, as I feel that from my research I learned that they do not distribute any music magazines therefore I feel they will not have sufficient knowledge of the industry to promote a new music magazine  Website: http://www.emap.com/
  • 6.  Brands: Vogue, Glamour, Vanity fair, GQ  I like how modern the website is as I feel its targeted for a younger audience like my own however I feel that it is more targeted towards the fashion industry as opposed to music  Website: http://www.condenast.co.uk/
  • 8.  Brands: Cosmopolitan, Elle, Company, Real People, Reveal  I do not think that Hearst Magazines should distribute my magazine due to the fact that from my research I realised that the magazines that they distribute are from the lifestyle genre e.g. Cosmopolitan and Elle as opposed to msuic/Indie
  • 10.  Brands: Top of the Pops, Radio Times, BBC Gardener’s World  As this group works with the BBC there could be no advertisement on different media platforms such as television as the BBC has no advertisements  Website: http://www.immediate.co.uk/
  • 12.  Brands: Q Magazine, Kerrang, Mojo, More  However as a multimedia company Bauer Media Group could advertise BASS Magazine for free on one of their TV channels that are specifically made for free on one of their TV channels that are specifically made for music such as 4music and Box television. This will help increase awareness of a brand new magazine to an audience that already has an interest in music  Bauer can use synergy to promote my magazine across various media platforms hence why I decided to have Bauer Media Group as the distributor for my magazine  Website: http://www.bauermedia.co.uk/
  • 14.  Brands: Rolling Stone, Us Weekly, and Men’s Journal brands,  However when I went online to do the research on Wenner media the website below was found. In a growing market for online magazines I do not feel that this website reflects a modern, new magazine especially for the first result hence why I do not want them to distribute my magazine  Website: https://corporate- wennermedia.icims.com/jobs/intro?amp;hashed= 0&mobile=false&width=948&height=500&bga=tru
  • 16. How magazines make there money? ADVERTISING  The higher the ad revenue the more money the magazine has made  Pricing: To try to increase sales music magazines usually offer a cheaper rate if the reader subscribes to their magazine which consequently makes their magazine more appealing and encourages repeat busines
  • 17. Magazines Cover Price Circulation Q Magazine £3.90 52,781 Kerrang £2.20 35,127 NME £2.40 18,184 Rolling Stone $4.05 1,464,943
  • 18. Rolling Stone, NME and Kerrang  The music magazine publishing industry is monopolised. With large companies e.g. Bauer owning the smaller less known companies  It is very important for their magazines to us the right distributer for their magazine to maximise their profit for their publicatiom