EVALUATION QUESTION THREE

1. QUESTION THREE
WHAT KIND OF MEDIA
INSTITUTION MIGHT DISTRIBUTE
YOUR MEDIA PRODUCT AND
WHY?

2. POSSIBLE MEDIA DISTRIBUTERVIBE HOLDINGS LCC publishes magazines and digital content
related to the R&B/Hip-Hop generation. The company offers
news, music, movies/TV shows, photos, videos and blogs
related to this genre. Its publications provide urban music,
entertainment, culture and lifestyle content for aspiring
people aged 18-34. Choosing them as my distributer makes
sense as they appeal to the same audience as me; my target
audience are both males and females aged between 16-25.
I chose this demographic as it is a similar age group to
myself, therefore I would be able to tailor the magazine to
their needs. The company is based in New York, USA. This
makes my magazine more likely to be successful in the future
as they have a wide and vast audience due to catering to
various codes and conventions and also means my magazine
too could possibly become global, as it is based outside the
UK. InterMedia Partners also distribute an American music-
dance television programme called ‘SOUL TRAIN.’ The
company does not publish any other magazines apart from
VIBE, meaning it would be unlikely for them to publish my
magazine. As VIBE is a huge and well known magazine, it is
very unlikely they would publish another in the same genre.
Our audience is near around the same and it would not make
much sense to make a new magazine aimed at the same
people, which is a negative on this distributer.
A possible media institution for my media product is
InterMedia Partners as they have also published the likes
of VIBE magazine whom, throughout the development
of my magazine, I have taken ideas from.

3. ANOTHER POSSIBLE DISTRIBUTER –
BAUER MEDIA
Bauer Media is another great company that could distribute my magazine. They
are well known and have a vast umbrella of interests that they have magazines
about, some of these include magazines under the title; ‘Women’, ‘Men’, ‘Engine’,
Gardening’, ‘Pets’ and many more.
Bauer Media is also based in the UK which means my magazine would be the first
UK R&B/Hip-Hop magazine under the publishing name of Bauer Media, which
would be a huge achievement for them if my magazine sold well. The company
only publishes three music magazines: Kerrang!, Q and Smash Hits. With this
knowledge, this would mean there is a huge gap in the market for a new, trendy
R&B/Hip-Hop magazine, which could bring a fresh and new flavour to Bauer
Media. I think my magazine could do this it is targeted for an audience that Bauer
Media have little magazines targeted for already which means that by introducing
my magazine to the company, it opens a whole new audience for them.
If my magazine did well this new audience now introduced to Bauer Media allows
them to possibly make magazines for that specific target audience, meaning more
money.

4. CONCLUSION
In conclusion, I believe Bauer Media to be the best distributer for my magazine
‘RHYTHM’. The company is based in the UK so my product would be in good hands and
already they have a vast variety of magazines, and therefore there is a space for an R&B
magazine in the market.
Bauer Media predominately distributes products as hardcopies through chain
supermarkets in the UK such as TESCO, Sainsbury’s, Waitrose, etc.
Bauer Media has announced the launch of a new e-commerce platform, Dabbl, as
part of their continued focus on digital product development. The new voucher sales
website gives consumers the opportunity to purchase discount deals from well-
known brands across the UK and launches with brands such as Zizzi, Pizza Hut,
Toby Carvery, Reel Cinema, Superbreaks, Lightwater Valley and Donald Russell. I
would make use of this idea for my magazine if I got Bauer Media to be my publisher,
as it would keep me up-to-date with how companies are continuing to adapt by
incorporating digital media.