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What gender are you?



               ⃞      Male.
               ⃞      Female.
               ⃞      Would prefer not to say.



                                 8
The results from the             7
questionnaire show that 7 of     6
the 10 people questioned         5
                                 4
were male, showing that the                                      No. of
                                 3
magazine should probably be      2                               people
aimed at a more male-            1
orientated audience.             0
                                     Male    Female Prefer not
                                                     to say.
What age group are you in?



                   ⃞       9-15
                   ⃞       16-22
                   ⃞       23-30
                   ⃞       31+



The results from the
questionnaire are very close        3.5

indeed. 3 people out of the 10       3
                                    2.5
were between 10-16, 3 were 17-
                                     2
22, and 3 of them were 31+.
                                    1.5                                      No. of people
This has showed that the
                                     1
audience for my magazine may
                                    0.5
have be universal, but more
                                     0
aimed at the teens, as 6 of the           10 to 16 17 to 22 23 to 30   31+
10 were between 10 and 22.
Would you but a music magazine
                            based on Britpop?


                 ⃞       Yes
                 ⃞       No

                 If no, could you say why?
                 __________________________________
                 ___________________________

The results from question 5       7

were quite tight. 6 of the 10     6
said „Yes‟ to the                 5
question, while the other 4       4
said „No‟.                        3                          No. of people
There was a similar pattern in    2
the reasoning, as most of the     1
answers to „why‟ were that        0
“They aren't all that keen on           Yes        No
Britpop.”
Who are your 3 favourite musical
                             artists?

This question had many, many         Only a couple of the names were
different musical artists                 repeated though, and those
mentioned, but a couple of            bands that were repeated were
patterns showed through              Oasis and The Stone Roses. This
multiple answers.                      means that I will have to have
Here are some of the artists that     them heavily mentioned in my
were mentioned:                                            magazine.
• Oasis
• The Stone Roses
• The Jam
• The Beatles
• The Smiths
• The Verve
• Rolling Stones
• Coldplay
• Snow Patrol
• Blur
How often would you like a
                           magazine to be published?


                ⃞       Daily
                ⃞       Weekly
                ⃞       Fortnightly
                ⃞       Monthly
                ⃞       Annually


This question was majorly
dominated by the answer               7
„Monthly‟, which took 6 of the        6
10 votes. The modern                  5
                                      4
conventions of Music                  3
magazines is to be produced           2
                                                        No. of people
                                      1
monthly anyways, so maybe a           0
break from tradition isn't
always needed.
What is the maximum price that you
                            are willing to pay for a magazine?


                 ⃞        £1.50 - £1.99
                 ⃞        £2.00 - £2.49
                 ⃞        £2.50 - £2.99
                 ⃞        £3.00 - £3.49
                 ⃞        £3.50+


Pricing a magazine is always
difficult, and the audience here          5
chose a wide number of                    4
different prices. The one price           3
that got the most votes                   2
                                                                                  No. of people
though, was „£2.50 to £2.99‟. As          1

„£2.00 to £2.49‟ got only one             0

vote less, it would probably be               £1.50 to £2.00 to £2.50 to £3.00+
                                               £1.99    £2.49    £2.99
sensible to have the price ate
£2.50, to keep the majority
happy.
What would you like to see in a
                          music magazine?

                                               I made this on a multi-choice
 ⃞   Gig reviews                                  question, so more than one
 ⃞   Reviews                                       could be chosen. The ones
 ⃞   Gossip                                         that seemed to have been
 ⃞   Competitions                                  chosen more though were
 ⃞   New Musical Acts                         „Reviews‟, „Competitions‟ and
 ⃞   Photo Shoots
                                              „Free Gifts‟. The latter two are
 ⃞   Posters
 ⃞   Free Gifts (i.e. Sample albums;
                                                common things to in not just
     singles)                                          Music magazines, but
                                                     magazines as a whole in
12
10
                                              general. „Gossip‟ and „Posters‟
 8                                               were surprisingly low, both
 6
 4
                                                  only garnering 2 each. This
 2                                             shows that in my magazine I
                        No. of times chosen
 0
                                               may have to focus heavily on
                                                the reviews, but also include
                                                       gifts and competitions
                                                  somewhere within as well.
What are your favourite music
                             magazines currently on the market?


  ⃞       NME                         ⃞                             Classic Rock
  ⃞       Q                           ⃞                             Top Of the Pops
  ⃞       Rolling Stone               ⃞                             None
  ⃞       Kerrang!                    ⃞                             Other (Please state below.)
  ⃞       Mojo                                                      ______________________
  ⃞       Spin                                                      ______________________


This was another multi-           7
choice, and rather                6
                                  5
unsurprisingly, the „big‟         4
magazines, such as Rolling        3
                                  2
Stone and Q came near the         1
                                                                                                                                            No. of times chose
top. The fact that nobody said    0




                                                                                                                              None
                                                                               Mojo
                                                                    Kerrang!
                                          NME
                                                Q




                                                                                                                                     Oher
                                                                                      Spin


                                                                                                            Top Of The Pops
                                                    Rolling Stone




                                                                                             Classic Rock
„Mojo‟, „Spin‟ or „Other‟
shows the big magazines
domination of the market.
Which of these do you use the
                            most for music?


               ⃞       iTunes
               ⃞       Spotify
               ⃞       YouTube
               ⃞       Other (Please state below.)
                       __________________________
                       _____________________

Question 9 turned out to be
an absolute dominance by            10
Apple and iTunes, who                8
                                     6
grabbed 8 out of the 10 votes.
                                     4
This shows that I will need to       2                      No. of
involve iTunes in my                 0                      people
magazine at some
point, maybe through gifts
and competitions.
Which of these titles would you
                               consider is the best?


           ⃞       Britpop
           ⃞       Cool Britannia
           ⃞       Neither of those

           If neither, please give us your suggestions
           for a title:
           ______________________________________
           _________________

This question also was forgone.          8
„Britpop‟ gained majority votes, so      6
that will be the title of my
                                         4
magazine. Sadly, no one put down                                           No. of
any suggestions for a different          2                                 people
title, which is disappointing as I       0
want to see some of the public‟s             Britpop     Cool      Other
ideas.                                                 Britannia

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Audience research

  • 1.
  • 2. What gender are you? ⃞ Male. ⃞ Female. ⃞ Would prefer not to say. 8 The results from the 7 questionnaire show that 7 of 6 the 10 people questioned 5 4 were male, showing that the No. of 3 magazine should probably be 2 people aimed at a more male- 1 orientated audience. 0 Male Female Prefer not to say.
  • 3. What age group are you in? ⃞ 9-15 ⃞ 16-22 ⃞ 23-30 ⃞ 31+ The results from the questionnaire are very close 3.5 indeed. 3 people out of the 10 3 2.5 were between 10-16, 3 were 17- 2 22, and 3 of them were 31+. 1.5 No. of people This has showed that the 1 audience for my magazine may 0.5 have be universal, but more 0 aimed at the teens, as 6 of the 10 to 16 17 to 22 23 to 30 31+ 10 were between 10 and 22.
  • 4. Would you but a music magazine based on Britpop? ⃞ Yes ⃞ No If no, could you say why? __________________________________ ___________________________ The results from question 5 7 were quite tight. 6 of the 10 6 said „Yes‟ to the 5 question, while the other 4 4 said „No‟. 3 No. of people There was a similar pattern in 2 the reasoning, as most of the 1 answers to „why‟ were that 0 “They aren't all that keen on Yes No Britpop.”
  • 5. Who are your 3 favourite musical artists? This question had many, many Only a couple of the names were different musical artists repeated though, and those mentioned, but a couple of bands that were repeated were patterns showed through Oasis and The Stone Roses. This multiple answers. means that I will have to have Here are some of the artists that them heavily mentioned in my were mentioned: magazine. • Oasis • The Stone Roses • The Jam • The Beatles • The Smiths • The Verve • Rolling Stones • Coldplay • Snow Patrol • Blur
  • 6. How often would you like a magazine to be published? ⃞ Daily ⃞ Weekly ⃞ Fortnightly ⃞ Monthly ⃞ Annually This question was majorly dominated by the answer 7 „Monthly‟, which took 6 of the 6 10 votes. The modern 5 4 conventions of Music 3 magazines is to be produced 2 No. of people 1 monthly anyways, so maybe a 0 break from tradition isn't always needed.
  • 7. What is the maximum price that you are willing to pay for a magazine? ⃞ £1.50 - £1.99 ⃞ £2.00 - £2.49 ⃞ £2.50 - £2.99 ⃞ £3.00 - £3.49 ⃞ £3.50+ Pricing a magazine is always difficult, and the audience here 5 chose a wide number of 4 different prices. The one price 3 that got the most votes 2 No. of people though, was „£2.50 to £2.99‟. As 1 „£2.00 to £2.49‟ got only one 0 vote less, it would probably be £1.50 to £2.00 to £2.50 to £3.00+ £1.99 £2.49 £2.99 sensible to have the price ate £2.50, to keep the majority happy.
  • 8. What would you like to see in a music magazine? I made this on a multi-choice ⃞ Gig reviews question, so more than one ⃞ Reviews could be chosen. The ones ⃞ Gossip that seemed to have been ⃞ Competitions chosen more though were ⃞ New Musical Acts „Reviews‟, „Competitions‟ and ⃞ Photo Shoots „Free Gifts‟. The latter two are ⃞ Posters ⃞ Free Gifts (i.e. Sample albums; common things to in not just singles) Music magazines, but magazines as a whole in 12 10 general. „Gossip‟ and „Posters‟ 8 were surprisingly low, both 6 4 only garnering 2 each. This 2 shows that in my magazine I No. of times chosen 0 may have to focus heavily on the reviews, but also include gifts and competitions somewhere within as well.
  • 9. What are your favourite music magazines currently on the market? ⃞ NME ⃞ Classic Rock ⃞ Q ⃞ Top Of the Pops ⃞ Rolling Stone ⃞ None ⃞ Kerrang! ⃞ Other (Please state below.) ⃞ Mojo ______________________ ⃞ Spin ______________________ This was another multi- 7 choice, and rather 6 5 unsurprisingly, the „big‟ 4 magazines, such as Rolling 3 2 Stone and Q came near the 1 No. of times chose top. The fact that nobody said 0 None Mojo Kerrang! NME Q Oher Spin Top Of The Pops Rolling Stone Classic Rock „Mojo‟, „Spin‟ or „Other‟ shows the big magazines domination of the market.
  • 10. Which of these do you use the most for music? ⃞ iTunes ⃞ Spotify ⃞ YouTube ⃞ Other (Please state below.) __________________________ _____________________ Question 9 turned out to be an absolute dominance by 10 Apple and iTunes, who 8 6 grabbed 8 out of the 10 votes. 4 This shows that I will need to 2 No. of involve iTunes in my 0 people magazine at some point, maybe through gifts and competitions.
  • 11. Which of these titles would you consider is the best? ⃞ Britpop ⃞ Cool Britannia ⃞ Neither of those If neither, please give us your suggestions for a title: ______________________________________ _________________ This question also was forgone. 8 „Britpop‟ gained majority votes, so 6 that will be the title of my 4 magazine. Sadly, no one put down No. of any suggestions for a different 2 people title, which is disappointing as I 0 want to see some of the public‟s Britpop Cool Other ideas. Britannia