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Audience research
1.
2. What gender are you?
⃞ Male.
⃞ Female.
⃞ Would prefer not to say.
8
The results from the 7
questionnaire show that 7 of 6
the 10 people questioned 5
4
were male, showing that the No. of
3
magazine should probably be 2 people
aimed at a more male- 1
orientated audience. 0
Male Female Prefer not
to say.
3. What age group are you in?
⃞ 9-15
⃞ 16-22
⃞ 23-30
⃞ 31+
The results from the
questionnaire are very close 3.5
indeed. 3 people out of the 10 3
2.5
were between 10-16, 3 were 17-
2
22, and 3 of them were 31+.
1.5 No. of people
This has showed that the
1
audience for my magazine may
0.5
have be universal, but more
0
aimed at the teens, as 6 of the 10 to 16 17 to 22 23 to 30 31+
10 were between 10 and 22.
4. Would you but a music magazine
based on Britpop?
⃞ Yes
⃞ No
If no, could you say why?
__________________________________
___________________________
The results from question 5 7
were quite tight. 6 of the 10 6
said „Yes‟ to the 5
question, while the other 4 4
said „No‟. 3 No. of people
There was a similar pattern in 2
the reasoning, as most of the 1
answers to „why‟ were that 0
“They aren't all that keen on Yes No
Britpop.”
5. Who are your 3 favourite musical
artists?
This question had many, many Only a couple of the names were
different musical artists repeated though, and those
mentioned, but a couple of bands that were repeated were
patterns showed through Oasis and The Stone Roses. This
multiple answers. means that I will have to have
Here are some of the artists that them heavily mentioned in my
were mentioned: magazine.
• Oasis
• The Stone Roses
• The Jam
• The Beatles
• The Smiths
• The Verve
• Rolling Stones
• Coldplay
• Snow Patrol
• Blur
6. How often would you like a
magazine to be published?
⃞ Daily
⃞ Weekly
⃞ Fortnightly
⃞ Monthly
⃞ Annually
This question was majorly
dominated by the answer 7
„Monthly‟, which took 6 of the 6
10 votes. The modern 5
4
conventions of Music 3
magazines is to be produced 2
No. of people
1
monthly anyways, so maybe a 0
break from tradition isn't
always needed.
7. What is the maximum price that you
are willing to pay for a magazine?
⃞ £1.50 - £1.99
⃞ £2.00 - £2.49
⃞ £2.50 - £2.99
⃞ £3.00 - £3.49
⃞ £3.50+
Pricing a magazine is always
difficult, and the audience here 5
chose a wide number of 4
different prices. The one price 3
that got the most votes 2
No. of people
though, was „£2.50 to £2.99‟. As 1
„£2.00 to £2.49‟ got only one 0
vote less, it would probably be £1.50 to £2.00 to £2.50 to £3.00+
£1.99 £2.49 £2.99
sensible to have the price ate
£2.50, to keep the majority
happy.
8. What would you like to see in a
music magazine?
I made this on a multi-choice
⃞ Gig reviews question, so more than one
⃞ Reviews could be chosen. The ones
⃞ Gossip that seemed to have been
⃞ Competitions chosen more though were
⃞ New Musical Acts „Reviews‟, „Competitions‟ and
⃞ Photo Shoots
„Free Gifts‟. The latter two are
⃞ Posters
⃞ Free Gifts (i.e. Sample albums;
common things to in not just
singles) Music magazines, but
magazines as a whole in
12
10
general. „Gossip‟ and „Posters‟
8 were surprisingly low, both
6
4
only garnering 2 each. This
2 shows that in my magazine I
No. of times chosen
0
may have to focus heavily on
the reviews, but also include
gifts and competitions
somewhere within as well.
9. What are your favourite music
magazines currently on the market?
⃞ NME ⃞ Classic Rock
⃞ Q ⃞ Top Of the Pops
⃞ Rolling Stone ⃞ None
⃞ Kerrang! ⃞ Other (Please state below.)
⃞ Mojo ______________________
⃞ Spin ______________________
This was another multi- 7
choice, and rather 6
5
unsurprisingly, the „big‟ 4
magazines, such as Rolling 3
2
Stone and Q came near the 1
No. of times chose
top. The fact that nobody said 0
None
Mojo
Kerrang!
NME
Q
Oher
Spin
Top Of The Pops
Rolling Stone
Classic Rock
„Mojo‟, „Spin‟ or „Other‟
shows the big magazines
domination of the market.
10. Which of these do you use the
most for music?
⃞ iTunes
⃞ Spotify
⃞ YouTube
⃞ Other (Please state below.)
__________________________
_____________________
Question 9 turned out to be
an absolute dominance by 10
Apple and iTunes, who 8
6
grabbed 8 out of the 10 votes.
4
This shows that I will need to 2 No. of
involve iTunes in my 0 people
magazine at some
point, maybe through gifts
and competitions.
11. Which of these titles would you
consider is the best?
⃞ Britpop
⃞ Cool Britannia
⃞ Neither of those
If neither, please give us your suggestions
for a title:
______________________________________
_________________
This question also was forgone. 8
„Britpop‟ gained majority votes, so 6
that will be the title of my
4
magazine. Sadly, no one put down No. of
any suggestions for a different 2 people
title, which is disappointing as I 0
want to see some of the public‟s Britpop Cool Other
ideas. Britannia