The document discusses key aspects of effective double page spreads in magazines. Most double page spreads use the extra space for a large central image and headline to introduce an article. The image helps provide clues about the artist and can be used to attract, shock, or inform the reader. While text is also important, the central image is seen as the key element in creating a professional and successful double page spread. Obtaining the right evocative image is important for making the spread look polished and engaging for readers.