Future Publishing would be a suitable distributor for the media product as they focus on topics that would interest the target male audience such as sports and video games. They also focus on music and movies which fits with the genre of the media product. Future Publishing produces rock magazines and may consider distributing a new music magazine. Suitable media platforms for distribution include music stores like HMV and newsagents like WHSmith that sell a variety of magazines. Local radio stations may broadcast the magazine on specialist music shows.