2. THE WORLD’S GREATEST MUSIC MAGAZINE
Q voted magazine of the
year at Record of the Day
Music Journalism and
PR Awards 2012
Circulation
61,485
Readership
377,000
what is Q?
Q is the UK’s No. 1 actively-purchased music magazine.
Q is about quality and character. Q’s readers prize its lavish
photography, in-depth reporting and sense of humour.
abc1 profile
Q is about authority and opinion. It stands for the music
that matters, the stars who make it and the people who love it.
Median Age
Q is trusted and influential. A positive review in Q can
make a band’s career – and Q’s major interviews reverberate
around the world.
72%
32
male/female
70%/30%
we think
popular.
Q gets unparalleled access to the biggest stars in rock
and roll.
Q’s audience is younger and more affluent than any
other music monthly.
ABC July–Dec ‘12 • NRS July–Dec ‘12
3. The READER
THE WORLD’S GREATEST MUSIC MAGAZINE
excited, engaged readers
Chris is 29 years old and lives in Leeds. Music is more important to him than
anything else. It’s at the centre of his social life. It soundtracks all the best moments
in his life. It’s his identity, his social currency and his world.
Chris lives for gigs, festivals, and those electrifying moments of togetherness that
only music can provide. He is the one who sorts out gig tickets for his friends, turns
them on to new bands and sets up the big festival weekend. His tastes are “mainstream
eclectic” – the big stadium acts like Muse or Noel Gallagher mixed with the best of
genres spanning rock and electronica, plus the finest discoveries from music’s past.
Chris works in a professional job and finally has the money and time to indulge his
music habit to the full. He lives with a partner (no kids yet) who is similarly musicmad. He is “discovering quality” in all areas, from sound systems to deluxe reissues to
cars, travel and clothes.
Chris loves technology – he was first with the iPod, iPhone, iPad and now streaming
music services. He downloads music but still prefers to own CDs. And he spends more
on music than anything else: a big-ticket gig every week or so, six albums a month plus
a Spotify subscription and countless on-the-go downloads.
we think
popular.
4. data
THE WORLD’S GREATEST MUSIC MAGAZINE
why advertise?
Q readers are affluent – 72% are ABC1 with high disposable
income – and they lead opinions. In fact, Q has the second highest ABC1
out of the whole men’s market.*
Q is a truly multi-media property which extends from the print magazine into
Q Online, Q Radio, live events and the world-famous Q Awards.
Q has over 25 years of heritage – a quarter-century of trust and credibility
earned by tirelessly setting the agenda in rock and roll.
Q has an extremely high brand influence score of 73%, greater than both GQ
and Esquire. Q readers exercise a strong influence on their friends and family
– creating a strong multiplier effect for advertisers.
Q is an official partner of Europe’s biggest music event, the Glastonbury
Festival – meaning that only Q can bring you exclusive access to the Festival
via its acclaimed Official Review.
we think
popular.
ABC July–Dec ‘12 • NRS July–Dec ‘12
5. mission
statement
THE WORLD’S GREATEST MUSIC MAGAZINE
music sounds better with Q
“Q is the magazine that brings music alive. It draws together
the biggest stars, the most exciting phenomena, the new
artists that matter and a healthy dose of irreverence to
create an unmissable widescreen picture of what’s really
happening in rock and roll right now.
Q’s reviews section is the ultimate critical overview of music.
And magazine’s unrivalled access brings its readers up close
and personal with the stars who set the agenda. Q is the
ultimate rock and roll read.”
Andrew Harrison – Editor
we think
popular.
6. brand extensions
WELCOME TO Q’S WORLD
The Q Awards
Every year Q hosts the most glittering array of rock and roll starpower in the
music calendar. Sir Paul McCartney, U2, Coldplay, the Gallaghers, Blur and Amy
Winehouse are among our legendary guests. The Awards generate priceless PR
profile for artists and commercial partners alike, in the national press and beyond.
we think
popular.
7. brand extensions
THE WORLD’S GREATEST MUSIC MAGAZINE
Q iPad
A brand-new interactive
tablet edition launched
in August 2012, making Q
available worldwide instantly
to an audience of millions.
Opportunities for advertisers
include bespoke embedded
video content, picture
exclusives and more.
Q Radio
Playing an eclectic mix of the best
in rock and discovering the most
exciting new artists, Q Radio
reaches 196,000 people a week.
The station hosts intimate live
sessions with stars incuding Noel
Gallagher and Emeli Sandé.
we think
popular.
8. THE WORLD’S GREATEST MUSIC MAGAZINE
Q social media
With an amazing 69,549 followers
on Twitter (@QMagazine) and
32,556 Facebook likes, Q keeps in
touch with its readers all day, every
day. Q uses social media to drive
readers to different parts of the
Q brand, sparking debate and
sharing our content.
329,888
unique users
569,659
page
impressions
15,886
newsletter
subscribers
69,549
Twitter
followers
32,556
facebook
fans
we think
popular.
Q Online
With 329,888 unique users and 569,659 page impressions,
www.qthemusic.com is a powerhouse hub for music fans
– providing news, exclusive interviews and video content,
hot new music and ample opportunities for innovative
commercial partnerships.
Rajar Q4 2012 • Stats as of Feb 2013
9. THE WORLD’S GREATEST MUSIC MAGAZINE
Influence
BRAND INFLUENCE
Q’s specialist depth of knowledge and
authority in the music world make it a powerful
influencer. In a recent survey, readers scored Q
at 73%, higher than either GQ or Esquire.
And the average Q reader is more likely to
influence their peers when it comes to choices
on financial services, food, toiletries and more…
EDITORIAL INFLUENCE
Q gets the stars other artists can’t reach.
When Blur reunited for the last time on
2012 they gave Q unprecedented access
over a three-month period to build up a
unique portrait of one of Britain’s most
beloved bands.
READER INFLUENCE
Music is at the centre of British culture,
and Q readers lead opinion across all
areas of their lives – not just rock and roll.
Q readers are much more likely to rate
as “influential consumers” compared
to all other men – making them a highly
desirable audience to target.
Notable consumer brands that have used
Q in the last 12 months include:
we think
popular.
10. Case study
THE WORLD’S GREATEST MUSIC MAGAZINE
National Express partnership with Q
Campaign objective - Make a connection with the audience and encourage
people to get the most out of music events and ultimately buy coach tickets!
CREATIVE CONCEPT
The Ultimate Rock ‘n Roll VIP Rockstar
experience to Reading & Leeds with
National Express. Q and National
Express partnered to create the
ultimate competition to win seats
on the special Rock & Roll to Reading
coach. Winners of this competition get
their own private gig with The Hives on
a National Express coach to Reading.
Activity
l The Hives performing a private gig
on-board a National Express coach on
the way to Reading Festival
l 2 x SP advertorials to encourage
readers to enter and to review the gig
l Online advertorials, newsletters,
solus newsletters and directional
media plus social media integration.
Q Promotion
Rock and Roll
to Reading
with the hives!
T
he festival journey is a long
and arduous one. A bleak,
remorseless trek which
involves getting hopelessly
lost down country B roads,
minutes after the headlining
set has begun; standing in cattletruck-like trains that not even
Mussolini could run on time; hopping
on “generous” free transport that
unceremoniously dumps you miles
from the site, leaving you to trudge in
Somme-style conditions to get there.
Imagine, then, a coach service that
drops you inside the festival site and
then picks you up three days later. A
comfortable and reassuringly green
mode of transport, packed with
bonhomie-addled festival goers just
like yourself. Plus drivers who actually
know where they’re going…
This summer National Express
will be ferrying festival revellers to
musical beanfests from Leeds to
Latitude. Not only that, but they’re
also offering one lucky Q reader (plus
four of his/her chums) the chance to
travel by coach to The Reading
Festival, where there are over 200
artists appearing. And on the way
they’ll receive their very own private
gig, performed by Swedish garagerockers The Hives.
Whether you’ll be partying with
Pelle Almqvist and co or not (The
Hives’ new album Lex Hives is out
4 June), one thing’s certain: National
Express is one of the most relaxed
ways to reach a festival. “Don’t just sit
there feeling stressed, take a trip on
the National Express,” informed The
Divine Comedy in 1999. And they
were right. On the festival’s final day,
when everybody else is abstaining in
advance of their long slogs home,
National Express travellers can
imbibe away until their heart is
content, secure in the knowledge
they’ll be delivered safely home by
somebody more knowledgeable
(and less tired) than them…
win a privaTe
hives gig!
With their self-aggrandising betweensong commentary, matching black-andwhite outfits and incendiary punk
racket, The Hives remain one of the
most thrilling live acts on the planet.
National Express is giving one Q reader
and four of their friends the chance
to watch their very own private Hives’
gig at Reading Festival, travelling
there aboard the National Express’s
“Rock & Roll” service. Head to www.
Qthemusic.com/nationalexpress
and answer the question for your
chance to win**.
To see the full line-up and for more
information on The Reading Festival
2012 go to www.readingfestival.co.uk
PhotograPh: annika berglund
*calls cost 10P Plus network extras
**entrants must be 18 or over. For Full terms and
conditions go to Qthemusic.com/nationalexPress
Want to win tickets for you and your mates to Reading
and your own personal on-the-road gig with The Hives?
Read on to see how National Express is making it happen…
visiT naTionalexpress.com/evenTs or call 08717 81 81 81*
agency feedback - “With Q we truly delivered the link between the
National Express festival journey and the event - this was shown
through the large number of competition entrants from our “Musical
Carefree” audience. The fact that we managed to get The Hives to play
a gig on a National Express coach on the way to Reading Festival was
fantastic and provided great content for National Express social media
feeds!”- Scott Braniff, Investment Director at MPG
we think
popular.
11. business
THE WORLD’S GREATEST MUSIC MAGAZINE
Ad Schedule
Cover Date
On Sale
Copy
Deadline
Feb 2013
March 2013
April 2013
May 2013
June 2013
July 2013
Aug 2013
Sep 2013
Oct 2013
Nov 2013
Dec 2013
Jan 2014
28 Dec 2012
29 Jan 2013
26 Feb 2013
26 March 2013
30 April 2013
28 May 2013
25 June 2013
30 Jul 2013
27 Aug 2013
24 Sept 2013
29 Oct 2013
26 Nov 2013
7 Dec 2012
08 Jan 2013
05 Feb 2013
05 March 2013
09 April 2013
03 May 2013
04 June 2013
09 July 2013
05 Aug 2013
03 Sept 2013
08 Oct 2013
05 Nov 2013
Ad specs
Full PAGE
HALF PAGE
VERTICAL
Half page
horizontal
Trim 285 x 220
Bleed 291 x 226
Type 265 x 200
Trim 285 x 108
Bleed 291 x 114
Type 265 x 93
Trim 142 x 220
Bleed 148 x 226
Type 136 x 200
1/4 page box
Type 130 x 100
1/4 page
vertical
Trim 285 x 70
Bleed 291 x 73 (RH)
Type 265 x 60
advertising rates
DISPLAY
Full page fh
Full page rop
half page
ibc/ obc
dps fh
dps ROP
advertorials
Full page
DPS
HALF PAGE
we think
popular.
£10,072
£9,156
£5,036
£11,902
£19,136
£17,396
£11,902
£22,615
£6,547
PRODUCTION
Please contact your Creative Solutions
Salesperson for Production Rates
INSERTS
Bound-in
tip-on
loose insert
£65 CPT
£65 CPT
£45 CPT
12. contact
THE WORLD’S GREATEST MUSIC MAGAZINE
editorial team
editor
Andrew Harrison
senior EDITOR
Matt Mason
associate editor (digital)
Paul Stokes
associate editor (production)
Simon McEwan
editorial contact number
0207 295 5000
advertising
HEAD OF MAGAZINES
Clare Chamberlain
ASSOCIATE MEDIA DIRECTOR
Fiona Senior
BRAND DIRECTOR
Rob Walsh
0207 295 8591
Games and consumer
manager
Stephen Jobling
Music Manager
Martin Bojtos
FILM Manager
Liz Harriott
0207 295 5427
0207 295 8560
CREATIVE SOLUTIONS
manager
Stefanie Daniels
Creative Solutions
Manager
Ariana Dunne
Creative Solutions
director
0207 295 5483
0207 295 8589
0207 295 6741
0207 208 3702
Tayba Hussain
Live Music & Media planner
Joel Hopkins
0207 295 5474
PRODUCTION
CLASSIFIED
Claudine Platt
Karen Gardiner
020 7241 8265
01733 468288
REGIONAL SALES OFFICE
LOOSE INSERTS
h Bauer publishing
Katherine Brown
Howard Foster
we think
popular.
0161 868 3218
0161 868 3214
