The magazine will be called "Bass", published monthly for £2.70 distributed in stores, websites, and digitally. It will focus on indie music with reviews, interviews, and a free download per issue. Each cover will feature a well-known indie artist. Regular content will include a fan forum, top music videos, gig guides, new artists, and song recommendations. Feature articles will profile popular indie artists like Arctic Monkeys, The Strokes, and Oasis examining their styles and careers. The magazine style will use humor but also strong commentary, aimed to be simple and interesting for indie fans.