what I learned from audience feedback

1. Question 3
What have you learned from your
audience feedback?

2. Audience feedback
• The method I used to collect my audience
feedback was a pair of interviews from two
members of my target audience, one male and
one female in order to gain perspective from
both genders in order to assess to what extent it
was successful.
• The results of my target audience where mostly
positive with both stating that they liked the
work, but they also gave me some beneficial
feedback which I will outline in a later slide.

4. Through collecting audience feedback on my production I was able to
establish how the target audience had interpreted the characters. For
example I learnt that both of the people I interviewed were able to identify
that initially the relationship was not a very trusting one initially before
progressing through out the narrative. The Male also identified that the
female character took the role of leader, which was a counter type that we
had planned initially to have the female take control of the situation
whereas usually it would be the male. This feedback suggested that my
attempts to construct a representation characters through their actions and
facial/bodily expressions was effective as the target audience were able to
interpret it in a similar way to they way we intended after only one viewing.
On reflection I am pleased that my target audience decoded the personality
of my characters as I had intended, but I feel I that if the work space was
longer (longer video) I could have developed them further using change in
posture towards each other, for example on the train back they could have
been looking at each other rather than away as they did on the train ride to
Brighton.

6. Through collecting audience feedback on my production I was
able to see how appealing my product was to my target
audience. For example I learnt that both of the people I
interviewed liked the products I produced and would be
coerced into buying the product from the main task and the
two ancillaries. The Female I interviewed stated that she liked
the products but felt that in particular the advert would have
benefitted from using the album cover as the main image
rather than using the artist, this was something I considered in
my research but decided against due to the minimalist nature
of the front cover. This feedback suggested that although as
individual products they were all successful in appealing to my
target audience they could be improved to make the piece as
a whole appealing. On reflection I am pleased that they
appealed to my target audience however if I were to re-do
this project I would take on board the feedback and make a
front cover with an image that I could use as the centre piece
for the other tasks.

8. Through collecting audience feedback on my production I was able to see
what aspects in particular made the products appealing to my target
audience. For example I found out that the Male liked the space theme and
the visual aspects of the digipak (the stars and the planets that I made in
Photoshop) and also found the conventional aspects appealing e.g. the visual
representations of the album title, the inclusion of the artist and having
aspects such as the track listing featured. The Female I interviewed stated
that she felt that the two types of product (main video and two ancillaries)
were not completely suited for each other, but also mentioned that she did
not feel that this would detract from the attraction of each of the products.
This feedback suggested that I was successful in creating conventional pieces
that appealed to the audience, however was not entirely successful in
completing a entire body of work that lends itself to each other completely an
aspect that if I were to do this again would attempt to reduce. In evaluation I
am pleased that the products appealed to my target audience however, I can
see that if I could have found a way to have more links between the three
products apart from artist imagery, name and house style I could have made
the work more appealing to my target audience.

10. Through collecting audience feedback on my production I was able to
find out how best to improve my work. One aspect that was a
reoccurring theme was to add more colour to both the advert and
the digipak, a criticism that is understandable as the main
background for both is a dark grey. Another example of an
improvement was to have the outside plainer and the inside being
subject too theming, which I could achieve by reversing the layout
of the digipak (outside now inside). This feedback suggested that
the audience felt that the main improvement, the one picked up on
by both was merely to make it more colourful, which would in turn
make it link better to the music video. This is positive as there was
not a multitude of issues that the audience felt would benefit from
improving, and if this was a real product which would be released it
is a aspect which could be changed without much issues. On
balance I am pleased with the feedback that the audience gave me
as I feel that the main areas for concern were justifiable, rather
than just personal preference so this gives me a solid basis for
improvement, meaning that the audience feedback was not only
useful but also effective for me.