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Music Video Proposal 
Aaron.F
Product details 
• Production Company: LACe (Luminous Animal 
Club entertainment) 
• Artist name: Panacea 
• Production Name: Pluto, we chose this name 
because it’s short and memorable and also 
LAC’s debut EP is called “space travel in 
space”. 
• Genre: Trance
Narrative 
• The narrative of “Pluto” is a combination of 
performance based and narrative based, with 
the prior being the members of Panda Express 
creating the music in the studio and the latter 
being of a couple having a day out in Brighton.
Target Audience
Production Roles 
• Camera Operator – William Sharp 
• Director – Harry Saunders 
• Editor(s) – Harry Saunders, Aaron Flemons & 
William Sharp 
• Actors – Jennifer Smith & Chris Mills 
• Producer – Aaron Flemons
Locations 
• The primary location for this piece (narrative) 
will be set on and around Brighton beach with 
the performance based section being set in a 
studio (the studio at Queensbury school)
Equipment 
• Tripod (tripod sourced from school and 
adapter will be sourced from crew). 
• Camera (Will’s Iphone 6+) 
• Fish eye lens (sourced from crew)
Budget [1] 
As this is a school production the budget is minimal 
(equipment provided by either school or cast & crew 
and all crew will work for free), if this were not the 
case expenditures would include, spending a 
significant amount on sourcing professional staff and 
hospitality for said staff, during production and post 
production which will be outlined in the following 
slides
Production 
• Production 4 days estimated shooting time for a 
music video 
• Director & Producer Fee’s – if the director is well 
known such as previously researched Romanek & 
Williams could reach over £1,000,000 per video. 
However as we are an unknown artist a viable 
director & producer would be about 500 - £1250 
each per day. 
• Other Crew fee’s such as camera operator - 500 - 
£1000 per day 
• Camera equipment rental – 150 - £5000 per day 
• Wardrobe for 3 characters – 20 - £200 per character
Post Production 
• Post Production 2-3 days estimated time for a 
music video 
• Editorial Fee – 500 - £750 per day 
• Visual effects & Colourist fee – 75 - £200 per hour 
Other additional fee’s 
• Marketing 
• Distribution 
• Band member & extra’s compensation 
• Catering for cast and crew
Permissions required 
• Talent release forms will be required for all 
actors & actresses to complete in order for 
LACe to use there likeness’ in their video. 
• LACe will also need to acquire permission 
from Brighton & Hove local council in order to 
film in their city.
Bibliography 
• http://garrettgibbons.com/music-video-budgets/

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Music video proposal

  • 2. Product details • Production Company: LACe (Luminous Animal Club entertainment) • Artist name: Panacea • Production Name: Pluto, we chose this name because it’s short and memorable and also LAC’s debut EP is called “space travel in space”. • Genre: Trance
  • 3. Narrative • The narrative of “Pluto” is a combination of performance based and narrative based, with the prior being the members of Panda Express creating the music in the studio and the latter being of a couple having a day out in Brighton.
  • 5. Production Roles • Camera Operator – William Sharp • Director – Harry Saunders • Editor(s) – Harry Saunders, Aaron Flemons & William Sharp • Actors – Jennifer Smith & Chris Mills • Producer – Aaron Flemons
  • 6. Locations • The primary location for this piece (narrative) will be set on and around Brighton beach with the performance based section being set in a studio (the studio at Queensbury school)
  • 7. Equipment • Tripod (tripod sourced from school and adapter will be sourced from crew). • Camera (Will’s Iphone 6+) • Fish eye lens (sourced from crew)
  • 8. Budget [1] As this is a school production the budget is minimal (equipment provided by either school or cast & crew and all crew will work for free), if this were not the case expenditures would include, spending a significant amount on sourcing professional staff and hospitality for said staff, during production and post production which will be outlined in the following slides
  • 9. Production • Production 4 days estimated shooting time for a music video • Director & Producer Fee’s – if the director is well known such as previously researched Romanek & Williams could reach over £1,000,000 per video. However as we are an unknown artist a viable director & producer would be about 500 - £1250 each per day. • Other Crew fee’s such as camera operator - 500 - £1000 per day • Camera equipment rental – 150 - £5000 per day • Wardrobe for 3 characters – 20 - £200 per character
  • 10. Post Production • Post Production 2-3 days estimated time for a music video • Editorial Fee – 500 - £750 per day • Visual effects & Colourist fee – 75 - £200 per hour Other additional fee’s • Marketing • Distribution • Band member & extra’s compensation • Catering for cast and crew
  • 11. Permissions required • Talent release forms will be required for all actors & actresses to complete in order for LACe to use there likeness’ in their video. • LACe will also need to acquire permission from Brighton & Hove local council in order to film in their city.