This document discusses the evolution of the web from Web 1.0 to Web 2.0 to Web 3.0. Web 1.0 focused on linking information, Web 2.0 focused on linking people and user participation through tools like social media. Web 3.0 is proposed to link knowledge by connecting existing data in new ways. The document also discusses how these changes impact evaluation practices, requiring evaluators to engage with online communities using new online tools and approaches like crowdsourcing.

1. Jenny Hughes
Pontydysgu

5. The Future...?
• 1989: ‘The future is multi-media’
• 1999: ‘The future is the Web’
• 2009: ‘The future is smart mobile’
hof.povray.org
ccSteveWheeler,UniversityofPlymouth,2010

6. Web 1.0
links information
Source: Sabin-Corneliu Buraga www.localseoguide.com
ccSteveWheeler,UniversityofPlymouth,2010
Anything can connect
to anything

7. Web 2.0 links people

8. www.ballroom-dance-chicago.blogspot.com/
Web 2.0:
User
participation
Source: Sabin-Corneliu Buraga
ccSteveWheeler,UniversityofPlymouth,2010

9. BostInnovation
Web 2.0 Communities of Practice

10. Existing data
re-connected for
other (smarter)
uses
Adapted from : Sabin-Corneliu Buraga http://farm4.static.flickr.com
ccSteveWheeler,UniversityofPlymouth,2010
Web 3.0:
Links knowledge

11. Generating Content
Sharing Content Organising Content
ccSteveWheeler,UniversityofPlymouth,2010
Web 2.0 Tools

12. Generating Content
Sharing Content Organising Content
Communication
ccSteveWheeler,UniversityofPlymouth,2010
Web 2.0 Tools

14. http://www.eastone.co.uk/
ccSteveWheeler,UniversityofPlymouth,2010
Web 2.0

15. ccSteveWheeler,UniversityofPlymouth,2009
Web 2.0
User
generated
content
architecture of participation

16. ccSteveWheeler,UniversityofPlymouth,2009
Web 2.0
Tools
Collaborating
Sharing
Voting
Networking
User
generated
content
architecture of participation
Tagging

17. ccSteveWheeler,UniversityofPlymouth,2009
Learning
2.0
Tools
Collaborating
Sharing
Voting
Networking
User
generated
content
architecture of participation
Tagging
If it’s not participatory
it’s not social media

18. How has this changed the direction
of the evaluation process?
Kimba Howard 2005

19. drewflynnanthony.blogspot.com

20. Recommender
systems

21. Which book?
Alex Tan 2008 blog.asiahotels.com

22. http://www.uksmallbusinesswebsites.co.uk
Social media gives stakeholders
a real voice
ccSteveWheeler,UniversityofPlymouth,2010

23. Stakeholders
can create
and publish
evaluation
content
Ian Alexander easyweb.easynet.co.uk

24. stakeholders
..
http://www.psfk.com
In the digital age, common
location is not so important.

25. Rich multi
media data set
Deals with multiple realities
Localisation
Repurposable digital products – open content
NASA Images

26. “…that breaks the old silos, links everyone, everything,
everywhere, and makes the whole thing potentially
smarter."
- Greg Boutan
http://1.bp.blogspot.com
ccSteveWheeler,UniversityofPlymouth,2010
Evaluation

27. New tools to ‘open up’ evaluation
A J Cann 2010

28. My top Evaluation 2.0 tools
• Web site - Blog
• Microblog (twitter)
• Google maps
• Wiki
• Google docs
• Podcasting
• Slidecast
• Tag cloud
• Social networking
• Cartoons and
comics
• Streamed radio
• RSS Aggregator
• Slide sharing
• URL Shortening
• Video sharing
• Photo sharing
ccSteveWheeler,UniversityofPlymouth,2010

29. “For the first time we
are preparing … for a
future we cannot
clearly describe.”
– David Warlick
ccSteveWheeler,UniversityofPlymouth,2009
http://communications.nottingham.ac.uk/podcasts/

31. ccSteveWheeler,UniversityofPlymouth,2009
Digital natives?
http://tatango.com
Evaluation clients and
consumers of the future

32. Alex Bogusky
Is there a role for the evaluator
and what does that look like?

33. “The present speed of
information based on
new technologies has
undermined traditional
expert driven processes of
knowledge development
and dissemination.”
~ Dave Cormier
www.aaceconnect.org
ccSteveWheeler,UniversityofPlymouth,2010

34. Creating the algorithms
Joos Buijs 2010 from Sheldon Cooper

35. Focus on training
others
“It's not what you
know that counts
anymore. It's what
you can learn.”
– Don Tapscott
ccSteveWheeler,UniversityofPlymouth,2009
http://www.nationalpost.com

36. Crowd sourcing
ccSteveWheeler,UniversityofPlymouth,2010
http://i.imwx.com

37. “We need diversity
of thought in the
world to face the
new challenges.”
~ Sir Tim Berners-Lee
ccSteveWheeler,UniversityofPlymouth,2010
www.topnews.in

38. Wisdom of Crowds...
ccSteveWheeler,UniversityofPlymouth,2010
vs
Stupidity of Mobs

39. openparachute.wordpress.com

40. Source: Wikipedia
ccSteveWheeler,UniversityofPlymouth,2009
http://www.pestproducts.com
No hiding place
In the past you engaged with a client;
now you are engaging with a community
Rules of engagement are changing
Changes the rules on confidentiality,
on ownership, on copyright

41. creativity
In using mobile technology
In using social network spaces
In informatics
In animation
In writing blogs and wikis
In repurposing evaluation
products

43. Imagination is
more
important
than
knowledge
~ Einstein www.students.ou.edu
ccSteveWheeler,UniversityofPlymouth,2010

44. "In the times of rapid
change, learners
inherit the Earth, while
the learned find
themselves beautifully
equipped to deal with
a world that no longer
exists."
~ Eric Hoffer
washingtonrebel.typepad.com
ccSteveWheeler,UniversityofPlymouth,2010

45. "Dinosaurs were highly
successful and lasted a
long time. They never
went away. They
became smaller, faster,
and more agile, and now
we call them birds."
~ Mark Halper in Forbes
(1997)
www.hopscotch-kids.co.uk
ccSteveWheeler,UniversityofPlymouth,2010

46. Diolch yn fawr iawn am gwrando!
http://www.cbc.ca
Diolch yn fawr iawn am gwrando!

47. This work is licensed under the Creative Commons
Attribution-Non-Commercial-No Derivative Works 2.0 UK:
International Licence.
Jenny Hughes
jenhughes@mac.com
Pontydysgu, Wales
UKES Annual Conference, Birmingham 23 November 2010