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Technology
 Elevator
 Speeches

 Using Research
       Data
   and Student
Learning Surveys
 to Advocate for
   Technology
    Integration
Karen Bauer

     Media Specialist
Hubert Olson Middle School
Bloomington Public Schools

     Presented October 2, 2009
     MEMO Annual Conference
What is an elevator
speech?
An elevator speech is an overview of an
idea for a product, service, or project.

The name reflects the fact that an
elevator pitch can be delivered in the
time span of an elevator ride.
Components of an
Elevator Speech

* What the product, service, or project is.

 * What it does for the buyer, investor, or
sponsor (e.g. the benefits).

 * Who you are and why you will be
successful.
Here’s
Mine!
What is Web 2.0?

 "The Web will be understood not as
 screenfuls of text and graphics but
 as a transport mechanism, the ether
 through which interactivity
 happens.” -DiNucci
An Understanding of
Web 2.0



     The Machine is Us/ing Us
Primary Source of
Information


Solomon, G. & Schrum, L. (2007).
Web 2.0: New Tools, New Schools.
Washington, DC: International
Society for Technology in Education.
Why should we care?
Why should we care?

"Today's education system faces
irrelevance unless we bridge the
gap between how students live
and how they learn.” - Partnership for
21st Century Skills.



                           Download PDF
                           Visit Website
Why should we care?
"To be literate today involves acquiring
new skills, including those of using
technology, understanding science,
having global awareness, and most
important, having the ability to keep
learning.” - Solomon, G. & Schrum, L.
Why should we care?

   A Vision of K-12 Students Today -Video



    A Brave New World-Wide-Web - Video
Why should we care?
Because today's students:

- Are no longer the people our educational
system was designed to teach

- Have not just changed incrementally
from those of the past . . . our students
have changed radically.
Why should we care?
Because today's students:
- Represent the first generations to grow
up with this new technology

- Think and process information
fundamentally differently from their
predecessors
Why should we care?
Because today's students:
 - Are all "native speakers" of the digital
language of computers, video games and
the Internet - Prensky, M.


                          Download PDF
                          Visit Website
Prensky’s on
  to something!




Look at what our
students are already
doing. . .
Project Tomorrow                           © Project Tomorrow 2009




Speak Up Survey - National Findings 2008
Project
Tomorrow

Speak Up Survey
National Findings
2008




 © Project Tomorrow 2009
Project Tomorrow                           © Project Tomorrow 2009



Speak Up Survey - National Findings 2008
Project Tomorrow
“Speak Up is a national initiative of Project
Tomorrow (formerly known as NetDay),
the nation’s leading education nonprofit
organization dedicated to ensuring that
today’s students are well prepared to be
tomorrow’s innovators, leaders and
engaged citizens of the world.” - Project
Tomorrow

                              Download PDF
                              Visit Website
Should students “power down”
when they come to school?
"For the most part, students' educational use
of the Web occurs occurs outside of the
school day. Many schools and teachers
have not yet recognized - much less
responded to - the new ways students
communicate and access information over
the Internet.” - Levin & Arafeh (Pew Internet &
American Life Project)

                                 Download PDF
                                 Visit Website
Look at what they’re doing!


Americans age 13-24 now spend
more time online than watching TV. -
Sloan & Kaihla




                           Read Article
Look at what they’re doing!


65% of American students, grades
6-12, use email and/or instant
messenger every day. - Project Tomorrow


                             Download PDF
Look at what they’re doing!
In Grades 6-12, 51% percent of students
use graphic, design, photo, video editing,
or music editing software.
47% conduct personal research.
43% shop online. - Project Tomorrow

                                Download PDF
Look at what they’re doing!


Preschool are one of the fastest growing
groups online. - Corporation for Public Broadcasting




                                      Download PDF
What do they want?

   Increased in-school access!
                   AND
To learn technology in a variety of
     ways! - Farris-Berg, B., & Calandra, B.


                                Download PDF
We need to remember . . .

"Having digital technology at
their fingertips all the time
means that students think,
work, and play differently
from previous generations."
 Soloman & Schrum
Bibliography
Corporation for Public Broadcasting. (2003). Connected to the future: A report on
                   children's Internet use. Retrieved June 12, 2009 from
                                        http://www.cpb.org/stations/reports/connected/
connected_report.pdf

DiNucci, D. (1999). "Fragmented future". Print 53 (4): 32.

Elevator pitch. (2009, September 28). In Wikipedia, The Free Encyclopedia. Retrieved
                    September 28, 2009, from
                                                                   http://en.wikipedia.org/
w/index.php?title=Elevator_pitch&oldid=316735369

Farris-Berg, B., & Calandra, B. (2005). Listening to student voices on technology: Today's
         tech-savvy students are stuck in text-dominated schools. Retrieved on June 10,
                   2009 from http://www.educationevolving.org/pdf/tech_savy_students.pdf
Bibliography
Levin, D. & Arafeh, S. (2002). The digital disconnect: The widening gap between
Internet- savvy students and their schools. Washington, DC: Pew Internet & American Life
          Project. Retrieved June 12, 2009, from                             http://
www.pewinternet.org/%7E/media//Files/Reports/2002/PIP_Schools_Internet_Report.pdf.pdf

Nesbitt, B. (2009). “A vision of K-12 students today”. Online video. Retrieved September
          9, 2009, from http://www.youtube.com/watch?v=vihWBiEaJ6Y

Partnership for 21st Century Skills. (2004). Learning for the 21st century. Retrieved June
         14, 2009.

Prensky M. (2001). Digital natives, digital immigrants. Retrieved June 12, 2009 from
        http://www.21stcenturyskills.org/images/stories/otherdocs/p21up_Report.pdf

Project Tomorrow. (2009). “Selected national findings: speak up 2008”. Retrieved
                  September 29, 2009, from
                                                                   http://
www.tomorrow.org/Speakup/speakup_reports.html
Bibliography
Sloan & Kaihla. (2006). Blogging for Dollars. Business 2.0 Magazine. Retrieved June 12,
         2009, from                             http://money.cnn.com/magazines/
business2/business2_archive/2006/09/01/8384325/

Solomon, G. & Schrum, L. (2007). Web 2.0: new tools, new schools. Washington,

         DC: International Society for Technology in Education

Truss, D. (2008). “ A brave new world wide web”. Online video. Retrieved September 9,
          2009 from http://www.youtube.com/watch?v=gyPQ4Qr8xks

Wesch, M. (2007). “The machine is us/ing us. Online video. Retrieved September 24, 2009
        from http://www.youtube.com/watch?v=NLlGopyXT_g

               Images from http://morguefile.com

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Elevator Presentation

  • 1. Technology Elevator Speeches Using Research Data and Student Learning Surveys to Advocate for Technology Integration
  • 2. Karen Bauer Media Specialist Hubert Olson Middle School Bloomington Public Schools Presented October 2, 2009 MEMO Annual Conference
  • 3. What is an elevator speech? An elevator speech is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride.
  • 4. Components of an Elevator Speech * What the product, service, or project is. * What it does for the buyer, investor, or sponsor (e.g. the benefits). * Who you are and why you will be successful.
  • 6. What is Web 2.0? "The Web will be understood not as screenfuls of text and graphics but as a transport mechanism, the ether through which interactivity happens.” -DiNucci
  • 7. An Understanding of Web 2.0 The Machine is Us/ing Us
  • 8. Primary Source of Information Solomon, G. & Schrum, L. (2007). Web 2.0: New Tools, New Schools. Washington, DC: International Society for Technology in Education.
  • 10. Why should we care? "Today's education system faces irrelevance unless we bridge the gap between how students live and how they learn.” - Partnership for 21st Century Skills. Download PDF Visit Website
  • 11. Why should we care? "To be literate today involves acquiring new skills, including those of using technology, understanding science, having global awareness, and most important, having the ability to keep learning.” - Solomon, G. & Schrum, L.
  • 12. Why should we care? A Vision of K-12 Students Today -Video A Brave New World-Wide-Web - Video
  • 13. Why should we care? Because today's students: - Are no longer the people our educational system was designed to teach - Have not just changed incrementally from those of the past . . . our students have changed radically.
  • 14. Why should we care? Because today's students: - Represent the first generations to grow up with this new technology - Think and process information fundamentally differently from their predecessors
  • 15. Why should we care? Because today's students: - Are all "native speakers" of the digital language of computers, video games and the Internet - Prensky, M. Download PDF Visit Website
  • 16. Prensky’s on to something! Look at what our students are already doing. . .
  • 17. Project Tomorrow © Project Tomorrow 2009 Speak Up Survey - National Findings 2008
  • 18. Project Tomorrow Speak Up Survey National Findings 2008 © Project Tomorrow 2009
  • 19. Project Tomorrow © Project Tomorrow 2009 Speak Up Survey - National Findings 2008
  • 20. Project Tomorrow “Speak Up is a national initiative of Project Tomorrow (formerly known as NetDay), the nation’s leading education nonprofit organization dedicated to ensuring that today’s students are well prepared to be tomorrow’s innovators, leaders and engaged citizens of the world.” - Project Tomorrow Download PDF Visit Website
  • 21. Should students “power down” when they come to school? "For the most part, students' educational use of the Web occurs occurs outside of the school day. Many schools and teachers have not yet recognized - much less responded to - the new ways students communicate and access information over the Internet.” - Levin & Arafeh (Pew Internet & American Life Project) Download PDF Visit Website
  • 22. Look at what they’re doing! Americans age 13-24 now spend more time online than watching TV. - Sloan & Kaihla Read Article
  • 23. Look at what they’re doing! 65% of American students, grades 6-12, use email and/or instant messenger every day. - Project Tomorrow Download PDF
  • 24. Look at what they’re doing! In Grades 6-12, 51% percent of students use graphic, design, photo, video editing, or music editing software. 47% conduct personal research. 43% shop online. - Project Tomorrow Download PDF
  • 25. Look at what they’re doing! Preschool are one of the fastest growing groups online. - Corporation for Public Broadcasting Download PDF
  • 26. What do they want? Increased in-school access! AND To learn technology in a variety of ways! - Farris-Berg, B., & Calandra, B. Download PDF
  • 27. We need to remember . . . "Having digital technology at their fingertips all the time means that students think, work, and play differently from previous generations." Soloman & Schrum
  • 28. Bibliography Corporation for Public Broadcasting. (2003). Connected to the future: A report on children's Internet use. Retrieved June 12, 2009 from http://www.cpb.org/stations/reports/connected/ connected_report.pdf DiNucci, D. (1999). "Fragmented future". Print 53 (4): 32. Elevator pitch. (2009, September 28). In Wikipedia, The Free Encyclopedia. Retrieved September 28, 2009, from http://en.wikipedia.org/ w/index.php?title=Elevator_pitch&oldid=316735369 Farris-Berg, B., & Calandra, B. (2005). Listening to student voices on technology: Today's tech-savvy students are stuck in text-dominated schools. Retrieved on June 10, 2009 from http://www.educationevolving.org/pdf/tech_savy_students.pdf
  • 29. Bibliography Levin, D. & Arafeh, S. (2002). The digital disconnect: The widening gap between Internet- savvy students and their schools. Washington, DC: Pew Internet & American Life Project. Retrieved June 12, 2009, from http:// www.pewinternet.org/%7E/media//Files/Reports/2002/PIP_Schools_Internet_Report.pdf.pdf Nesbitt, B. (2009). “A vision of K-12 students today”. Online video. Retrieved September 9, 2009, from http://www.youtube.com/watch?v=vihWBiEaJ6Y Partnership for 21st Century Skills. (2004). Learning for the 21st century. Retrieved June 14, 2009. Prensky M. (2001). Digital natives, digital immigrants. Retrieved June 12, 2009 from http://www.21stcenturyskills.org/images/stories/otherdocs/p21up_Report.pdf Project Tomorrow. (2009). “Selected national findings: speak up 2008”. Retrieved September 29, 2009, from http:// www.tomorrow.org/Speakup/speakup_reports.html
  • 30. Bibliography Sloan & Kaihla. (2006). Blogging for Dollars. Business 2.0 Magazine. Retrieved June 12, 2009, from http://money.cnn.com/magazines/ business2/business2_archive/2006/09/01/8384325/ Solomon, G. & Schrum, L. (2007). Web 2.0: new tools, new schools. Washington, DC: International Society for Technology in Education Truss, D. (2008). “ A brave new world wide web”. Online video. Retrieved September 9, 2009 from http://www.youtube.com/watch?v=gyPQ4Qr8xks Wesch, M. (2007). “The machine is us/ing us. Online video. Retrieved September 24, 2009 from http://www.youtube.com/watch?v=NLlGopyXT_g Images from http://morguefile.com