Jalen Engel was born in Limon, Colorado and dropped out of high school but later passed the GED test. He is currently pursuing a degree in Sports Casting from Full Sail University. His passion has always been sports and his goal is to one day become the broadcaster for Monday Night Football. He hopes to make a name for himself in sports broadcasting through hard work and dedication to provide for his future family.

1. PERSONAL BRAND EXPLORATION
Jalen Engel
Project & Portfolio I: Week 3
January 26th, 2020

2. Jalen Engel was born and raised in Limon, Colorado and
dropped out of high school his senior year. Within weeks of
dropping out Jalen had taken the G.E.D. test and passed with
one attempt. Jalen prides himself on being down to earth and
motivated. Jalen strives to be the best he can be not just
professionally but as a man. Jalen hopes to one day provide
for a beautiful family through his hard work and dedication.
Jalen’s life passion has always been sports so pursuing a career
in sports was the obvious choice when deciding what to do
with life. Full Sail university was the clear choice in educators
as the one and only Dan Patrick had his name all over the
Sports casting program. Jalen has high aspirations for his
career and hopes to land Monday Night Football before he
calls it a career. Jalen wants nothing more than to succeed
and plans on making his first Sports casting gig a great on and
making a name for his company and himself.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Radio and Television
Broadcaster
•Public Address Speaker
•Reporter/correspondent
Hero Archetype - Being calm and
collected to bring fans of sports
the correct and accurate call with
excitement.
Sports Broadcasting

4. • DEMOGRAPHICS: Any one who
wants to experience sports.
• PSYCHOGRAPHICS: Enjoys
outdoor activities, mostly
competition based with a ball.
• IDEAL AUDIENCE MEMBERS:
Conner Schell, ESPN Talent
Manager, Michael Mandt,
Executive Producer (NFL
Network), Mark Scott - Senior
Football Producer(Sky Sports)
Recruiters & Hiring Managers at ESPN, NFL Network, and Sky Sports
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
•Land an entry-level production job at ESPN.
‣Connect with, and send a resumé to 10
ESPN team members on LinkedIn by July
30th, 2021.
Mid Term: (2028)
•Land a spot on a Sportscaster or show like NFL
Live.
Long Term: (2045)
•Secure the Monday Night Football broadcasters
spot.
‣Bring needed energy and knowledge fans
want.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 87%
Adobe Creative Suite 65%
Time Management 70%
Public Speaking 60%
SOFTHARD
Writing 75%
Data Entry 55%
Decision Making 40%
Public Speaking 60%
SOFTHARD

7. I help Sports media companies entertain
fans and give them a memorable
experience.
PROMISE

8. CREDENTIALS
Work Experience:
•8 years working at a local Wendys from
crew to management
•3 months as a detention electronics
installer for Sierra Detention Systems
•8 months Research and Development
tech for CML Security
Education:
•Sports Casting, B.S., Full Sail University
(Exp. 2021)

9. COMPETITION
Patrick Brush
Industry Experience:
•Does not include work experience
on profile; assumed to still be in
school
Education:
•Current student enrolled in Sports Marketing &
Media, B.S. at Full Sail University
Leadership Experience:
•Eagle Scout and 5th Degree Black Belt, would allude
to well-disciplined young man
•MOAA Award, AFJROTC award for leadership
recognition
Skills and Proficiencies:
•Public Speaking - 9 endorsements
•Social Media - 5 endorsements
•Microsoft Office - 4 endorsements
Jalen Engel
Overall Online Presence:
•Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
•Grade: Poor, 15 out of 100
Industry Experience:
•Interned with High School broadcaster
for a few games
Education:
•Current student enrolled in Sports Casting, B.S. at
Full Sail University
Leadership Experience:
•Management at Wendys
Skills and Proficiencies:
•Creative storytelling
•Adobe Creative Suite
•Public Speaking
Overall Online Presence:
•Fresh to the scene learning how to get ahead of the
curve.

10. COMPETITION
Patrick Brush
Industry Experience:
•Does not include work experience
on profile; assumed to still be in
school
Education:
•Current student enrolled in Sports Marketing &
Media, B.S. at Full Sail University
Leadership Experience:
•Eagle Scout and 5th Degree Black Belt, would allude
to well-disciplined young man
•MOAA Award, AFJROTC award for leadership
recognition
Skills and Proficiencies:
•Public Speaking - 9 endorsements
•Social Media - 5 endorsements
•Microsoft Office - 4 endorsements
Jalen Engel
Overall Online Presence:
•Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
•Grade: Poor, 15 out of 100
Industry Experience:
•Interned with High School broadcaster
for a few games
Education:
•Current student enrolled in Sports Casting, B.S. at
Full Sail University
Leadership Experience:
•Management at Wendys
Skills and Proficiencies:
•Creative storytelling
•Adobe Creative Suite
•Public Speaking
Overall Online Presence:
•Fresh to the scene learning how to get ahead of the
curve.

11. BRAND POSITION
Beginning an incredible journey to new
heights through hard work and dedication.
I will be the sports voice of my generation.
Jalen Engel

12. NETWORKING &
MARKETING
Industry Events & Organizations
•UFC Fight Night
‣ April 25th | Lincoln, Nebraska
•Denver Broncos Football
‣ Denver, CO
•Denver Nuggets Basketball
‣ Denver, CO
Digital Marketing
•Primary Tools: FB and Instagram - promote podcast through
30 sec. promo videos; LinkedIn - network with industry pros
and publish monthly articles highlighting some of the
podcast stories
•Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase rodeo marketing knowledge
and embed podcast episodes

13. PROFESSIONAL DEVELOPMENT
Mentor
•Seeking industry professionals to help guide me
towards the right course of action.
Formal Education
•Complete Sports Casting, B.S. by expected
graduation date in 2020
Technical Skills
•SEO Foundations - Lynda.com
•WordPress 5 Essential Training - Lynda.com, January
2020
Soft Skills
•Writing Formal Business Letters & Emails -
Lynda.com,
•Business Writing Principles - Lynda.com,
•Join local Toastmasters Club and regularly attend
monthly events.
•Impromptu Speaking -

14. Jalen Engel
The Sports industry is booming and its the largest
form of entertainment and those who present it are only getting older. I plan
to learn from people like Dan Patrick and Joe Buck and become the voice of
the next 30 years.
“

15. REFERENCES
Brush, P. (2019). Patrick Brush LinkedIn Profile. Retrieved
April 14, 2019, from https://www.linkedin.com/in/patrick-
brush-a1930786/
Kobe Bryant Photo from: https://www.yardbarker.com/nba/
articles/los_angeles_lakers_kobe_returning_to_form/
s1_7899_20060344
Target audience names from google searches.
No other pictures used are mine or belong to me they have
been on my computer from previous assignments and the
links are long gone.

16. R.I.P. Mamba