Carson Parker is exploring a career in sportscasting. He has a strong work ethic developed from jobs since age 14. His goals are to land an on-air job after graduating in 2025, shift to more of a media personality role by 2030, and become a star at a major sports media company by 2040. He is currently a student at Full Sail University's Dan Patrick School of Sportscasting.

1. PERSONAL BRAND EXPLORATION
Carson Parker
Project & Portfolio I: Week 1
June 4 2023

2. My whole life I watched my parents work and work and work. That’s
how I was raised with a strong work ethic. Ive had a job since I
turned 14 I started out washing dishes and bussing tables. I then
after a couple years moved on to work in a couple warehouses in
furniture stores. I've obviously worked my share of dirty rough jobs.
Having done all of that made me realize I wanted to be a “get to go
to work guy” instead of a “have to go to work guy”. That is why I
chose Sportscasting Im following my heart and doing what I live.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Play by Play commentator
• Sideline Reporter
• Studio Show Host
BRAND ARCHETYPE – Every time That I
come to work I do it with a smile on my face. My job as
an entertainer type is to keep the energy and
excitement level up. Keep people having fun in what
their doing
Sportscaster

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Jason Williams
Outreach Plan:
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• I will follow up Bi-weekly
None
Director Human Resources at
ESPN
Bill Herold
Outreach Plan:
• I will add him on linked in and send a message
reaching out
• My initial contract with Bill will be through LinkedIn
• I will follow up weekly
Director at WZZM TV-13
Grand Rapids
Iraida Morillo Outreach Plan:
• I will continue to hone my craft in school to prepare to
contact her
• The method of communication I will use to reach out
initially will be Linkedin
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE
Director of Human Resources at
FOX Television Stations
Orlando

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Land a job somewhere in America ON AIR.
‣Within the first year after I graduate .
Mid Term: (2030)
• Shift more into a media personality
‣Now with enough film on tape its time to start
making the big time connections to further my
career
Long Term: (2040)
• Get hired at one of the big sports media companies
as a media personality.
‣Become a household name in sports media
and establish myself as a star

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Technical Skill 1
SOFT
HARD
Novice / Adept / Expert
Adobe Creative suite Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Time management Novice / Adept / Expert
Use of photoshop
SOFT
HARD
Novice / Adept / Expert
Video editing Novice / Adept / Expert
Listening Novice / Adept / Expert
Public Speaking Novice / Adept / Expert

7. I use my strong work ethic and social
leadership skills to create a fun and
successful environment in sportcasting
PROMISE

8. CREDENTIALS
Work Experience:
• Interned at March Madness 2023
• Worked in customer service in furniture
warehouses for 3 years
Education:
• 29 month Program Dan Patrick School of
Sportscasting
• Sports Broadcasting, B.S., Full Sail University (Exp. 2025)
Awards:
• Customer Pickup trainer at Loves
Furniture
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Xzayver Curry
Industry Experience:
• Still in school
Education:
• Dan Patrick School of sportscasting
Leadership Experience:
• Head Busboy/Dishwasher at last job
• Captain of Summer League Basketball team
Skills and Proficiencies:
• Video editing- X endorsements
• On Camera Talent- X endorsements
• Communication Skills- X endorsements
Carson Parker
Overall Online Presence:
• Good presence on Linked in 36 connections far
superior to me currently
• 50/100
HEADSHOT HEADSHOT
Industry Experience:
• Still in school
Education:
• Dan Patrick school of sportscasting
Leadership Experience:
• Customer pickup/ warehouse trainer at Loves Furniture
• Coached youth Basketball and referred
Skills and Proficiencies:
• On Camera Talent- X endorsements
• Sports writer- X endorsements
• Communication and people skills- X endorsements
Overall Online Presence:
• No linked in activity yet
• Active on twitter not other social medias
• 0/100

10. COMPETITION
Ben Bosscher
Noteworthy Experience:
• Was apart of the TV studio sports team in Highschool
• Emcee for a minor league baseball team
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Writes for Defianttakes.com
• Emcee for a minor league baseball
team
Education:
• Attending Central Michigan University
Skills and Proficiencies:
• ON camera work
• Sideline reporting
• Podcasting
Overall Online Presence:
• Many connections on linked in
• Active on twitter and Instagram promoting his work
• Published articles and podcasts
• Superior Online presence
Industry Experience:
• In school
Education:
• Full Sail University Dan Patrick School of Sportscasting
Noteworthy Experience:
• Interned for March Madness 2023 in Orlando
• Coached kids basketball
Skills and Proficiencies:
• On camera talent-
• Video editing -
• Podcasting -
Overall Online Presence:
• No linked in activity yet
• Active on twitter not other social medias
• 0/100

11. BRAND POSITION
My job as a sportscaster is to inform you and
entertain you while delivering accurate unbiased
information
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Executive Management Level operations in sports
broadcasting IL session
‣ 6/9/2023| Full Sail Campus
• The evolution of television commercials IL session
‣ 6/16/2023 | Full Sail Campus
• Lets start with a business plan IL session
‣ 6/23/2023 | Full Sail Campus
Digital Marketing
• Primary Content the first content I will produce will be a
sports podcast as well as different articles about football and
basketball will be published
• Primary Tools: I will use Social Media platforms such as
TikTok, Twitter, Instagram, and Reddit
• Website: I will use my digital portfolio website to showcase
my work and tell people why I do what I do
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would like a mentor that has spent a long time in the
industry and really knows the ins and outs of the
business
Formal Education
• Full Sail University Dan Patrick School of sportscasting
Technical Skills
• Complete Photoshop tutorial to improve my skills
• Continue to hone my skills in the studio throughout my
time at Fullsail
• Continue to advance my Skills in Adobe Creative cloud
Soft Skills
• Keep writing sports articles and publishing to get reps in
• Appear on podcasts to further my conversational skills
• Improve my active listening skills through conversations
in day to day life

14. Carson Parker
You know How sportscasters sometimes just don’t have the energy and just
cant get you excited for a game? Well, what I do is start every broadcast like
it’s the last time I will ever talk about sports and put my whole heart into
every day I am at work. Those who work with me never have a dull moment
I want to make everyone’s day better one smile at a time.
Picture of You
Goes Here

15. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager