Julio Armenta is exploring developing his personal brand in sports broadcasting. He has a passion for baseball and the Houston Astros dating back to childhood. His goal is to work for the Astros organization in some capacity in sports broadcasting. He provides an analysis of his skills, experience and education. He also outlines his professional goals, networking plan, and areas for professional development to pursue a career in sports media.

1. PERSONAL BRAND EXPLORATION
Julio Armenta
Project & Portfolio I: Week 1
June 6, 2023

2. Hello everyone, I’m Julio Armenta. I’m born &
raised in Houston, TX. I’ve been in the US Army
for the last 13 years. Being from Houston, I grew
an avid Astros fan. My whole life I’ve wanted to
be involved with baseball, whether I was a
player, coach, or even spectator. I’ve been in
fantasy sports leagues for a decade & felt my life
would be more fulfilled working for a field I’ve
had a passion for since a child. With social
media growing , I realized that one day I will
work for the Houston Astros in sports
broadcasting team. Whether it’s on camera or off
,I would love to be a member of the sports
organization I’ve supported since birth.
IDENTITY
Me with former
Astros General Manager

3. PROFESSION
Potential Job Titles:
• Sports Anchor
• Sports Announcer
• Sports Commentator
BRAND ARCHETYPE - When I
work, I tend to think outside the box. I
look at every situation & look at how
can I make this the most effective
method. I will embarrass myself if it
means I accomplish a task. It may be
the least common method, but it’s a
new way that can approached. Kaye
Putnam’s “Brand Personality Quiz”.
Sports Broadcaster for Major League Baseball

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
HR Manager
Outreach Plan:
• I will practice interviewing myself in the mirror
• I will send my resume on Zip Recruiter
• I will call once every other day to verify on a followup
interview (Zip Recruiter)
FOX News Network, LLC.
HR Manager
Outreach Plan:
• I will send them 1 graphic design assignment I’ve
completed attached to my resume on LinkedIn
• I will message the HR Manager via LinkedIn
• Before initiate contact I will look up their LinkedIn profile
and see what their professional accomplishments are.
(Linked In)
Ultimate Fighting
Championship (UFC)
Outreach Plan:
• I will learn more about how their company has an effect
on the sports world
• I will submit my resume through the SportTechie
website
• I can drive on site to see what the status is on my follow
up interview. (Zip Recruiter)
SportTechie
HR Manager

5. GOALS
Short Term: (2025)
• Specific goal you want to achieve in short term.
‣I would like to be hired by the Houston Astros
Sports Media Department.
Mid Term: (2026)
• Specific goal you want to achieve in mid term.
‣I would like to start my own Sports Channel
through social media.
Long Term: (2027)
• Specific goal you want to achieve in long term.
‣I would want to do an on field interview at the
World Series with my Sports Channel.

6. SKILLS ANALYSIS
https://www.onetonline.org/link/summary/27-3011.00
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
SOFT
HARD
Operate Control Consoles
Presentation Software
Email Software
Documenting Recording Info.
SOFT
HARD
Performing/ Working with the Public
Use Analytical Software
Adobe Creative Cloud
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Music or Sound Editing Software Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert

7. I will present the most authentic sports
program to my viewers by never favoring a
team or player ever.
I
PROMISE

8. CREDENTIALS
Work Experience:
• US Army-HR Sergeant (2010-Present)
• Gringo’s Tex-Mex - Supervisor (2016-2021
• Le Meridien Hotels - Hotel Bar Lead
Bartender (2021-2022)
Education:
• General Studies, B.S., Central Texas College
(Dean’s List)
• Sports Broadcasting, B.S., Full Sail University (Tentative 2025)
Awards:
• Army Commendation Medal (2014)
• Army Achievement Medal (2010, 2011,
2013, 2015, 2016, 2018)
• Warrior Leader’s Course (2018)

9. COMPETITION
George Falkowski
Industry Experience:
• Sports Anchor 1996-2013
Education:
• Kean University
• Emerson College
Leadership Experience:
• Teaches at Kean University
• Adjunct Professor at Kean University
Skills and Proficiencies:
• Free lance reporter
• Studio Sports Broadcaster
• Features Producer
YOUR NAME
Overall Online Presence:
• 500 + connections, banner image is customized, does
have a professional headshot, does have a detailed
profile, 0 published articles, not active on other social
media, their LinkedIn URL is not customized
• Grade: Superior?, 90 out of 100
Industry Experience:
• 1998 - Present
Education:
• Syracuse University
• University of Maryland
Leadership Experience:
• Play-by-Play Announcer for the Houston Astros
Skills and Proficiencies:
• Play-by-Play Announcer
• Fill-in announcer for various other sports during the
offseason
Overall Online Presence:
• 256 connections, No banner image customized, No
professional headshot, not a detailed profile, 0
published articles, Not active on other social media,
their LinkedIn is not URL customized?
• Grade: Poor, 10 out of 100

10. COMPETITION
Julio Armenta
Noteworthy Experience:
• Decade experience in Office 365
• Experience in Public Speaking
Various
Industry Experience:
• 6 Months Sports Broadcasting School
Education:
• Central Texas College
• Full Sail University
Skills and Proficiencies:
• Highlight Reel Announcer
• Video Editor
• Novice in Adobe Cloud
Overall Online Presence:
• 8 Connections, No banner image customized has
professional headshot , not too detailed profile, 0
published articles, is active on other social medias,
Linked In URL is not customized
• Grade: Poor, 10 out of 100
Education:
• Full Sail University Students (No Alums)
Leadership Experience:
• ?
Skills and Proficiencies:
• ?
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor 0 out of 100
Industry Experience:
• Linked In Accounts weren’t clickable

11. BRAND POSITION
I am the Astromaniac, that is my social media
persona. I am passionate about my baseball team
that it almost drives me crazy. My endearing love
for baseball we be shared from the screen to my
viewers.
“THE ASTROMANIAC”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• National Sports Media Organization
‣ June 24th - 25th 2023 Winston-Salem, NC
• Associated Press Sports Editors
‣ July 9th-12th Las Vegas, NV
Digital Marketing
• Primary Content: I will create sports broadcasting content
(highlights, interviews, podcasts)
• Primary Tools: I will use Instagram, YouTube, Snapchat. I
will start at once month and work my way to daily.
• Website: I will use it to promote myself and my brand by
getting more exposure to viewers and companies.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor that has at least a decade of
experience in the field. They should have experience in
freelance broadcasting/ writing
Formal Education
• Sports Broadcasting, B.S. Full Sail University
• Tentative 2025
Technical Skills
• Analytical Software
• Music / Sound Editing Software
• Project Management Software
Soft Skills
• Public Speaking
• Time Management
• Writing
• Time Management

14. Julio Armenta
Baseball fans hate how ESPN & various TV Networks have 15 minute
blocks of conversation for the NFL or NBA in the middle of Baseball
season.I’m Julio Armenta & I’m going to tell you how my social media
platform only talks baseball. The only sport we celebrate is baseball. The
only breaking stories are the ones told on the diamond & I want to bring
back honest heartfelt Baseball Broadcasting.

15. RESOURCES
Brand quiz - kaye putnam: Psychology driven brand strategist. Kaye
Putnam
| Psychology DrivenBrand Strategist. (2023, May 23).
Https://www.kayeputnam.com/jbrandality-quiz/
David, J. P. (2017). Chapter 1. In How to protect (or destroy) your
reputation online: The essential guide to avoid digital damage, lock down
your brand, and Defend Your Business. essay, Career Press.
Online reputation management (2020 guide): BrandYourself.
BrandYourself.com. (n.d.) https://brandyourself.com/online-reputation-
management