This document discusses various topics related to ethics in entertainment and media. It defines entertainment and provides examples of different types. It then discusses key ethical issues and considerations regarding the portrayal of violence, product placement, stereotypes, and pushing boundaries. It also outlines principles of ethics for journalists and broadcasters such as trust, truth, impartiality and serving the public interest. The document examines ethics at the intersection of entertainment and news programming and debates around censorship and influencing media content.

2. Ethics is about what is good and how we
should think about good:
 Logic is about truth
 Aesthetics about beauty
 Ethics is about goodness.

3.  The concept of Entertainment is a form of
activity that holds the attention and interest
of an audience, or gives pleasure and delight
It can be an idea or a task, but is more likely
to be one of the activities or events that have
developed over thousands of years
specifically for the purpose of keeping an
audience's attention.

4.  The concept of Entertainment is a kind of
activity which gives a recreation or allows
people to entertain themselves in their free
time. People may make their own type of
entertainment, like when they unexpectedly
invent some games; participate with
enthusiasm in an activity which they find
enjoyable.

5.  Types of Entertainment;
 Banquets
 Music
 GameS
 Reading
 Comedy
 Performance
 Theatre
 Cinema and Film
 Dance
 AnimalS
 Circus
 Magic
 Street Performances
 Parades
 Fireworks
 Sports
 Fairs
 Expositions
 Shopping

6.  An important aspect of entertainment is the
audience, which turns a private recreation or
leisure activity into entertainment. The
audience may have a passive role, as in the
case of persons watching a play, opera,
television show, or film; or the audience role
may be active, as in the case of games, where
the participant/audience roles may be
routinely reversed.

7. 1. Ethics is also known as moral philosophy. It
is a branch of philosophy that addresses
questions about morality such as:
 good and evil
 right and wrong
 virtue and vice
 justice and crime etc.

8.  Work Ethics
This is how a business or company thinks you
should act and behave. This will most likely
include; being polite, being professional,
treating everyone with respect, not talking down
to people and working as a team.
 Personal Ethics
The strong belief that you should act or behave
in a certain way. This could be anything from
good table manners to the way you speak to
other people or even the way you react to others

9.  Ethics is similar to morals except that morals
have more to do with right and wrong, and
ethics is your beliefs or the company’s beliefs
rather than what is right or wrong.
 Ethics means different things to different
people depending on what their ethics usually
are, but there is no wrong or right ethic as we
are all different with our own opinions and
beliefs which we should all respect.

10.  Meta-ethics is about the theoretical meaning and
reference of moral propositions and how their truth
value (if any) may be determined;
 Normative ethics is about the practical means of
determining a moral course of action;
 Applied ethics is about how moral outcomes can be
achieved in specific situations;
 Moral psychology is about how moral capacity or moral
agency develops and what its nature is;
 Descriptive ethics is about what moral values people
actually abide by.

11.  Honesty
 Objectivity
 Integrity
 Carefulness
 Openness
 Respect for intellectual property
 Confidentiality
 Responsible publication
 Responsible mentoring

12.  Respect for colleagues
 Social responsibility
 Non-discrimination
 Competence
 Legality
 Animal care
 Human subject protection

13.  Violence and sex. The depiction of violence and
sex, and the presence of strong language. Ethical
guidelines and legislation in this area is common
and many media (e.g. film, computer games are
subject to ratings systems and supervision by
agencies.
 Product placement. An increasingly common
marketing tactic is the placement of products in
entertainment media. The producers of such
media may be paid high sums to display branded
products. The practice is controversial and
largely unregulated.

14.  Stereotypes. Both advertising and
entertainment media make heavy use of
stereotypes. Stereotypes may negatively
affect people’s perception of themselves and
others or promote socially undesirable
behavior. The stereotypical portrayals of men,
affluence and ethnic groups are examples of
major areas of debate.

15.  Taste and taboos. Entertainment media often
questions of our values for artistic and
entertainment purposes. Normative ethics is
often about moral values, and what kinds should
be enforced and protected. In media ethics, these
two sides come into conflict. In the name of art,
media may deliberately attempt to break with the
existing norms and shock the audience. That
poses ethical problems when the norms
abandoned are closely associated with certain
relevant moral values or obligations. The extent
to which this is acceptable is always a hotbed of
ethical controversy.

16.  Trust
Trust is the foundation of Broadcasting. It is independent and
impartial.
 Truth and Accuracy
Broadcasting seeks to establish the truth of what has
happened and are committed to achieving due accuracy.
Accuracy is not simply a matter of getting facts right; when
necessary, it is the weigh of relevant facts and information to
get at the truth.
 Impartiality
Broadcasting is impartial to all subject matter and will reflect a
breadth and diversity of opinion of people output as a whole,
over an appropriate period, so that no significant strand of
thought is knowingly not reflected or under-represented.

17.  Editorial Integrity and Independence
The broadcasting is independent of outside
interests and arrangements.
 Serving the Public Interest
Its main aim is to serving the public interest. It
seeks to report stories of the audiences interest.
 Fairness
Output will be based on fairness, openness,
honesty and straight dealing.

18.  Transparency
It will be transparent about the nature and
provenance of the content offered. Where
appropriate identity of the person who has
created it will be given and use labeling to help
online users make informed decisions about the
suitability of content for themselves and their
children.

19.  Stealing copyright and credit for intellectual
property
 Intercepting private e-mail
 Display of pornographic material
 Deliberately giving the public wrong
information
 Misuse of research material
 Improper commercial/ personal use of
network
 Stealing credit information

20. An Ancient Misunderstanding
Cop TV: Entertainment, Infotainment or News?
Artists see the world differently.
Eugene O’Neill’s plays the power to move.
Sultan Abd. Samad building tributes to human
intellect’s – do more.
Weather information as aesthetic quality.
Whether the media are a force for dignifying
humanity or debasing it is largely in the
hands of those who own and work in them.

21.  Entertainment and news meeting somewhere in
the middle.
 Audience love it, better than reruns or sameness
of a game shows.
 A risky combination? – a possibility of abuse of
an unsuspecting audience exists – confuse?
 These shows are free to bypass accuracy,
fairness, balance etc. and to focus on more
sensational elements to gather larger rating vs.
Tolstoy basic aim of the audience.
 Haunting pictures of starvation from
 the Third World that launched international relief
efforts.

22.  Arts and Entertainment
 Artists are not restricted to telling the literal truth.
 How much truth should the audience expect from entertainment?
 Comedy Central Network fake news shows, a comedy that take
younger people in US to believe!
 1951 Amos and Andy was condemned NAACP being stereotyped.
 (The National Association for the Advancement of Colored People
(NAACP) is a civil rights organization in the United States, formed
in 1909 as a bi-racial endeavor to advance justice for African
Americans )
 Subtle methods to influence entertainment programming and
direct censorship.
 Delay in live broadcast to bleep out ‘fleeting expletives’
 An Ancient Misunderstanding