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ethics of broadcasting


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ethics of broadcasting

  1. 1. Presented by: Mann jott
  2. 2.  A medium that disseminates via telecommunications. It is the act of transmitting speech, music, visual images, etc., as by radio or television.
  3. 3. Ethics is about what is good and how we should think about good: Logic is about truth Aesthetics about beauty Ethics is about goodness
  4. 4. 1. Ethics, also known as moral philosophy. It is a branch of philosophy that addresses questions about morality such as:o good and evilo right and wrong,o virtue and viceo justice and crime etc.
  5. 5.  Work ethics You may have heard of the term work ethics, this is how a business or company thinks you should act and behave. This will most likely include; being polite, being professional, treating everyone with respect, not talking down to people and working as a team. Personal ethics You may have your own ethics, which means that you may strongly believe that you should act or behave in a certain way; which could be anything from good table manners to the way you speak to other people or even the way you react to others.
  6. 6.  Ethicsis similar to morals except that morals is more to do with right and wrong and ethics is your beliefs or the companys beliefs rather than what is right or wrong. Ethicsmeans different things to different people depending on what their ethics actually are, but there is no wrong or right ethic as we are all different with our own opinions and beliefs which we should all respect.
  7. 7.  Meta-ethics : about the theoretical meaning and reference of moral propositions and how their truth values (if any) may be determined; Normative ethics about the practical means of determining a moral course of action; Applied ethics about how moral outcomes can be achieved in specific situations; Moral psychology about how moral capacity or moral agency develops and what its nature is; Descriptive ethics about what moral values people actually abide by.
  8. 8.  Honesty Objectivity Integrity Carefulness Openness Respectfor intellectual property Confidentiality Responsible publication Responsible mentoring
  9. 9.  Respect for colleagues Social responsibility Non discrimination Competence Legality Animal care Human subject protection
  10. 10. The ethics of journalism is one of the most well-defined branches of media ethics, primarily because it is frequently taught in schools of journalism. Topics covered by journalism ethics include: News manipulation. News can manipulate and be manipulated. Governments and corporations may attempt to manipulate news media; governments, for example, by censorship, and corporations by share ownership. The methods of manipulation are subtle and many. Manipulation may be voluntary or involuntary. Those being manipulated may not be aware of this. Truth. Truth may conflict with many other values.  Public interest. Revelation of military secrets and other sensitive government information may be contrary to the public interest, even if it is true. However, public interest is not a term which is easy to define.
  11. 11.  Privacy. Salacious details of the lives of public figures is a central content element in many media. Publication is not necessarily justified simply because the information is true. Privacy is also a right, and one which conflicts with free speech. Fantasy. Fantasy is an element of entertainment, which is a legitimate goal of media content. Journalism may mix fantasy and truth, with resulting ethical dilemmas. Taste. Photo journalists who cover war and disasters confront situations which may shock the sensitivities of their audiences. For example, human remains are rarely screened. The ethical issue is how far should one risk shocking an audiences sensitivities in order to correctly and fully report the truth. Conflict with the law. Journalistic ethics may conflict with the law over issues such as the protection of confidential news sources. There is also the question of the extent to which it is ethically acceptable to break the law in order to obtain news. For example, undercover reporters may be engaging in deception, trespass and similar torts and crimes.
  12. 12. Issues in the ethics of entertainment media include: Violence and sex .The depiction of violence and sex, and the presence of strong language. Ethical guidelines and legislation in this area are common and many media (e.g. film, computer games) are subject to ratings systems and supervision by agencies. Product placement: An increasingly common marketing tactic is the placement of products in entertainment media. The producers of such media may be paid high sums to display branded products. The practice is controversial and largely unregulated. Stereotypes: Both advertising and entertainment media make heavy use of stereotypes. Stereotypes may negatively affect peoples perceptions of themselves or promote socially undesirable behaviour. The stereotypical portrayals of men, affluence and ethnic groups are examples of major areas of debate.
  13. 13.  Taste and taboos. Entertainment media often questions of our values for artistic and entertainment purposes. Normative ethics is often about moral values, and what kinds should be enforced and protected. In media ethics, these two sides come into conflict. In the name of art, media may deliberately attempt to break with existing norms and shock the audience. That poses ethical problems when the norms abandoned are closely associated with certain relevant moral values or obligations. The extent to which this is acceptable is always a hotbed of ethical controversy.
  14. 14.  Trust Trust is the foundation of the Broadcasting. It is independent and impartial . Truth and Accuracy Broadcasting seeks to establish the truth of what has happened and are committed to achieving due accuracy. Accuracy is not simply a matter of getting facts right; when necessary, it is the weigh of relevant facts and information to get at the truth. Impartiality Broadcasting is impartiality to all subject matter and will reflect a breadth and diversity of opinion of people output as a whole, over an appropriate period, so that no significant strand of thought is knowingly unreflected or under-represented.
  15. 15.  Editorial Integrity and Independence The broadcasting is independent of outside interests and arrangements. Serving the Public Interest Its main aim is to serving the public interest. It seek to report stories of the audiences interest . Fairness Output will be based on fairness, openness, honesty and straight dealing.
  16. 16.  Transparency It will be transparent about the nature and provenance of the content offer . Where appropriate, identity of the person who has created it will given and use labelling to help online users make informed decisions about the suitability of content for themselves and their children.
  17. 17.  Stealing copyright and credit for intellectual property Intercepting private e-mail Display of pornographic material Deliberate public wrong information Misuse of research material Improper commercial/ personal use of network Stealing credit information.