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AUDIENCES ,[object Object],[object Object]
Audiences ,[object Object],[object Object],[object Object]
AUDIENCES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The hypodermic syringe model - mass audience theory ,[object Object],[object Object]
Some examples ,[object Object]
[object Object],[object Object]
The Cultivation theory  mass audience theory  ,[object Object],[object Object],[object Object],[object Object],[object Object]
The two step flow mass audience theory ,[object Object]
Preferred, Negotiated and Oppositional Reading ,[object Object],[object Object],[object Object],[object Object]
 
Uses and Gratifications – active audiences ,[object Object],[object Object]
USES AND GRATIFICATION ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Reception analysis ,[object Object]
THE AUDIENCE AND THE TEXT ,[object Object],[object Object],[object Object],[object Object]
Exercise ,[object Object],[object Object],[object Object]
Narrative and ‘positioning’ the audience ,[object Object],[object Object],[object Object]
Stars and representatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
Stars and representatives ,[object Object],[object Object],[object Object],[object Object]
Expectation and Pleasure ,[object Object],[object Object],[object Object],[object Object]
EMOTIONAL ENGAGEMENT ,[object Object]
Targeting the audience ,[object Object],[object Object],[object Object]
 
Targeting the audience ,[object Object],[object Object]
 
 
Targeting the audience ,[object Object],[object Object],[object Object],[object Object]
 
Target audience – research a tabloid and broadsheet newspaper ,[object Object],[object Object],[object Object]
Targeting the audience ,[object Object],[object Object]
 
Life Style Mags ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object]
[object Object]
 
 
[object Object]
Maslow’s:  ‘Hierarchy of Needs’ (1943) One humanist psychologist who is constantly referred to in the study of Communication is Abraham Maslow  He believed that human actions and emotional behaviours are governed by ‘motivation’. This involves fulfilling our needs.  Maslow believed that you have to satisfy basic needs before you can be aware of and fulfil higher ones  Justify your answers and give examples. KS5 NSD Decide which needs are most basic, which are the highest,
Physiological / Survival Needs Safety Needs Maslow’s:  ‘Hierarchy of Needs’ (1943) Social Needs Love and Belonging Esteem Needs Self Actualisation KS5 NSD
Physiological / Survival Needs Safety Needs Maslow’s:  ‘Hierarchy of Needs’ (1943) Social Needs Love and Belonging Esteem Needs Self Actualisation KS5 NSD

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  • 43. Maslow’s: ‘Hierarchy of Needs’ (1943) One humanist psychologist who is constantly referred to in the study of Communication is Abraham Maslow He believed that human actions and emotional behaviours are governed by ‘motivation’. This involves fulfilling our needs. Maslow believed that you have to satisfy basic needs before you can be aware of and fulfil higher ones Justify your answers and give examples. KS5 NSD Decide which needs are most basic, which are the highest,
  • 44. Physiological / Survival Needs Safety Needs Maslow’s: ‘Hierarchy of Needs’ (1943) Social Needs Love and Belonging Esteem Needs Self Actualisation KS5 NSD
  • 45. Physiological / Survival Needs Safety Needs Maslow’s: ‘Hierarchy of Needs’ (1943) Social Needs Love and Belonging Esteem Needs Self Actualisation KS5 NSD