The document discusses the estimation of microbial cell mass and growth, defining microbial growth as the increase in the number of microorganisms through asexual methods. It outlines methods for measuring microbial growth, including direct counts using counting chambers, electronic counters, and viable counting methods such as spread and pour plates, alongside indirect methods like dry weight analysis and turbidity measurements. Additionally, it details the advantages and limitations of each counting method and highlights the importance of viable cell counts for assessing active microbial populations.