This presentation outlines a business plan for opening a coffee shop in Bangladesh. It discusses the background of coffee shops, how they originated in the Middle East and became popular in Europe in the 17th century. The presentation then provides details of the proposed coffee shop such as its location in Uttara, vision to deliver customer satisfaction through quality and service. It analyzes the financial feasibility including startup costs, sources of funding, sales prices, and break even analysis. Finally, it discusses the marketing strategy targeting youth and discusses managing the coffee shop with trained employees.

1. Welcome To
MY Presentation

2. Presentation Topics:
Any kind of Business plan.

3. Background of the Business:
Coffee shops or coffeehouses
have been in use since the 16th
century, particularly in the Middle
East, where Turkish coffee was
drunk and men played board games
or read books and listened to music.
The first coffeehouse was opened
in 1530 in Damascus. In the 17th
century, coffee houses were seen in
Europe and became very popular.
In recent year, Coffee shops are also very popular
in Bangladesh, specially Dhaka & Chittagong city.

4. Background of the Business:
Location: Initially, at Uttara.
Our sloganVision:
Our vision is to be the leading food
and beverage service provider in
Bangladesh by delivering total
customer satisfaction through, Quality,
Cleanliness, and Friendly staff.

5. Financial feasibility:
Start-up cost.
Item Amount (TK.)
Rent (for first month) 20,000
Modernize fee (Impression, Calm-Comfortable-Soft mood, light,
music, painting)
30,000
Furniture fee: (Sofa, Bar counter, Tables and Chair) 60,000
Equipment fee: (Coffee machine, Coffee mill, Air conditioning,
Water treatment, Cash register)
1,90,000
Supplies fee (Coffee Snack, coffee cups, Napkin forks and Knives
etc.)
15,000
Utilities fee (for first month) 10,000
Advertising fee (for first month) 5,000
Total (Approximately) 3,30,000

6. Financial feasibility:
Sources of fund.
Personal.
Friends & Family.
Bank Loan.

7. Financial feasibility:
Sales price (50-120) based on different types of Coffee and its
ingredients.
Break even:
Fixed cost: 520,000tk
Variable cost: 30,000tk
Unit produced: 3000tk
Per unit variable cost: variable cost/unit produced
=30,000/3,000
=10tk

8. Financial feasibility:
Break even volume = (520,000/80-10) = 7428 units
Break even sales = 7428*80 = 5,94,240tk.

9. Marketing:
•Middle class and upper middle class youth
•Students, House wives and youngsters
•People who value a great cup of coffee
•Seeks to target not just the youth but
anyone who is "young at heart”.
•Medium Price Band
“Third Place" away from the home and
college or workplace for the young and
the young at heart.
Refresh Coffee has its
main consumer base in
the age group of 15 to 45
or above years.
SEGMENTATION TARGETING
POSITIONING

10. Marketing:
Promotional Strategy.
1) Word of mouth publicity
2) Bill-board
3) Electronic & Print media
4) Barter deals with other brands

11. Management:
Manager
Accountant
Human Resource
(Training & Service)
Physical Training to employee:
Smile, Manner, Balance, Talking skill, Operation of the coffee
machine.
Skill training to employee:
Familiar with our product, Coffee culture, Proper reaction,
Inner decoration, Never judge a person by his appurtenance,
Cooperation & Leadership.

12. Conclusion about Coffee shop :
Coffee is the drink of choice for many people across the world. Every
morning million of people rely on their morning fix to get going for the
day.
Existing coffee market size in Bangladesh worth BDT 600mln+.
Contribution of brewed coffee is almost two-third of the market while
the instant coffee market counts for the rest of the market.

13. Conclusion about Coffee shop :
If the proposed chain coffee shop is opened here in
Bangladesh, it will face two types of competition one is direct
and another is indirect competition.
At present, there are more or less 50 premium coffee cafés
in Bangladesh which happen to cater a mammoth market of
almost 160 million consumers which clearly indicates that
there is a huge portion of the market still waiting to be
exploited. Among these 50 cafés, only 4 international chain
coffee shops are currently operating along with some local
premium independent coffee cafés.