Coffee Zone is proposing to open a coffee shop in Multan that will offer a variety of coffee drinks and an eco-friendly environment. The business plan outlines executive summaries, situational analyses, marketing strategies, and financial projections over five years. Coffee Zone aims to increase sales by 30% annually, retain customer satisfaction, provide innovative products based on customer preferences, and offer a convenient location near colleges. The plan proposes competitive pricing, advertising in local newspapers, and focusing on young students and professionals as the target market.

1. National College of Business & Economics
Presented by:
Group no: 4
Name
Muhammad Imran
Mian Ali Ahsan
Saqib Yousaf

2. Presented To
Atif Khan Koari
Presented by
M.Imran
Saqib yousaf
Mian Ali Ahsan

3. Presented on:
Business
plan for
Coffee Shop

4. “COFFEE ZONE”
Express your feelings
beyond your dream

5. Content of business plan for
coffee zone shop
• Executive summary
• Situational analysis
• Marketing strategy
• Financial projection
• Implementation control

6. Executive summary
Coffee Zone shop is a
located at Goal Bagh near Factory shop
Multan.coffeezone shop serves all type of
coffee to provide refreshment.
Expression focus all type of customers
such as youngsters, mature, children,
professionals etc. it also serves verity in
coffee and new innovations with coffee.It
adopt eco friendly environment for our
coffee shop. We serve coffee in clay cup.
There are eco friendly furniture use in
coffee shop.

8. LoGo

10. Situational Analysis
coffee zone is in its first year of business as a
start-up business. It recognized the fact that a
comprehensive, strategic plan is required to ensure
profitability and success. Coffee offers verity in coffee.
The market need is for coffee shop that provide
refreshment, convenience and reasonable price
charged.
Situational analysis also include
• Project at glance
• Market needs
• SWOT analysis
• Key to sucess

11. Project at glance
Shop name : coffee zone shop
Product : Coffee
Location : Gulgasht Multan
Capacity : 4800 cups/month
Raw material : Coffee bean, Milk, Sugar, Cream, Ice-
cream, Chocolate
Land : 1000 sq.ft
Labor : 4
Cost of Project : 2815000

12. Product description
• Expression’s unique roasting style flavored coffee
• Cold Coffee with chocolate ice-cream
• Coffee with cinnamon stick
• Hot coffee
• Black coffee
•Sugar Free French Vanilla Coffee Creamer

13. Product description
Cold Coffee with chocolate ice-cream
Ingredients:
Instant Coffee powder - 2 tbsp
Sugar - 4 tbsp
Cold Milk - 3 cup
Icecream- 5 to 6 scoops
Chocolate syrup as needed
Hot water - 3 tbsp

14. Product description
Coffee with cinnamon stick
Ingredients:
Cinnamon sticks
Pot hot coffee
Whipped cream
Cinnamon, for garnish

15. Product description
Hot coffee:
INGREDIENTS
Coffee2 tsp
Sugar1 tbsp
Milk1 cup

16. Product description
Sugar Free French Vanilla Coffee Creamer
370 Milliliters Carnation Fat Free
Evaporated Milk
2 Teaspoons Organic Mexican
Vanilla
½ Teaspoons Organic Bee Pollen
6 Pinches Ground Nutmeg
12 Grams Stevia
INGREDIENTS

17. Product description
•Black coffee Magic :
INGREDIENTS
10 ounces hot black coffee
1⁄4teaspoon chocolate
extract
1⁄4teaspoon hazelnut
extract
1⁄4teaspoon rum extract
Splenda sugar substitute

18. Presented By:
ALI IMRAN

19. Market need
• Convenience :
the area of coffee shop is convenient for
valuable customer because it is near to colleges and on
BZU way.
• Customer services :
servicing the customer with superior attention
is what the employee are trained to provide
• Competitive pricing :
the price of coffee is bit more than a
traditional competitor like Nescafe. But far less than coffee
culture and café coffee day.

20. Objectives
• Increasing sales by 30% in a year
• Retain customer satisfaction
• To provide eco friendly environment.
• To provide different types of innovative products as
per customer’s teats and preferences.

21. SWOT Analysis
• Strength :
Ensure quality of product
Focusing on customer taste and preferences
Pricing policy
Convenient area
Friendly environment
• Weakness :
Existing competitors
Limited range of coffee
Difficult to maintain

22. • Opportunity :
Introduce online/ telephone order system
Developing new product and services in future
New machines of coffee maker are introduce in
market
• Threats :
Government rules and regulation
 Key to success
• Convenience
• Customer attention
• Pricing policy

23. Marketing strategy
• Vision :
To make well known coffee shop of the city
• Mission :
To save the world from mediocre coffee.
• Purpose :
to deliver an unbeatable coffee experience.
• Punch line :
“express your feeling beyond your dream”

24. • Target market :
 Middle class, students, professionals, and youngsters
who like refreshment in their busy schedule
 Children who love sweet and cold coffee
• Advertisement :
 In local news paper
 Store front display

25. Positioning
 coffee zone competitive
edge is based on
customer taste and
preferences. There is
exestitiing competitors
in the market so its
difficult to survive in
market so we more
focus on youngsters and
students and for those
we provide
entertainment source
like customer play
musical instruments in

26. Marketing mix
 Pricing:
coffee zone pricing scheme will be based on a competitive
pricing model with other similar product providers
 Distribution:
coffee zone products will be dispended from our one and only
shop. Later On we provide home delivery.
 Promotion :
our shop is located in traffic area so it will significantly
increase visibilities.
 Customer services :
we provide products base on customer’s taste and
preferences.

27. Annual forecasted Cost for five years
Particulars 2015-16 2016-17 2017-18 2018-19 2019-20
Plant efficiency 85% 87% 90% 93% 95%
(A) Variable cost
Other exp
Raw material 934000 1027400 1130140 1243560 1347470
Crocary 10000 12000 15000 17000 20000
Power & Water 18000 18000 18000 18000 18000
Total(A) 962000 1057400 1163140 1278560 1385470
(B)Fixed cost
Other F.C 900000 900000 900000 900000 900000
Interest 400000 400000 400000 400000 400000
M repairs 5000 5000 5000 5000 5000
Depreciation 32700 32700 32700 32700 32700
Total(B) 1337700 1337700 1337700 1337700 1337700
Total(A+B) 2299700 2395100 2500840 2616260 2723170

28. Forecasted sales for five year
Year Amount (Rs.)
2015-16 3400000
2016-17 4420000
2017-18 5746000
2018-19 7469800
2019-20 9710740

29. Implementation control
The purpose of coffee zone plan is to serve as guide for the
business. The following area will be monitoring to gauge
performance:
 Revenue: monthly and annual
 Expenses : monthly and annual
 Customer satisfaction