The document outlines a business plan for a cafe that will serve food and beverages like charcoal burgers and coffee. It will be located in commercial areas to earn a profit by catering to trends. Though smaller than major chains, the target market is capable of large customer volumes. Competitors include Starbucks, The Coffee Bean & Tea Leaf, and Dome Cafe. The plan proposes a partnership structure with roles in marketing, management, and finance. It provides details on products, strategy, employees, funding, forecasts, and references.

3. A. Food and beverages
Charcoal burger Black coffee

4. B. Entertainment
Live band Stand up comedy

5. WHERE?
Comercial areas

6. WHY?
• Earn profit
• In trend/high in demand
• Offer variety to the market

8. HOW BIG IS THE MARKET?
• Less than most major coffee shop franchises, but still capable of
attracting large amounts of customers.
• Revenues: RM 10.5M/year, considerably less than major coffee shop
franchises, but highly successful in Malaysia.
• An average of 3 shops in 50 metre-radius in large cities, average of 2
shops in a small town.

9. CUSTOMERS
• The majority group: students, workers and foreigners.
• The income: RM800-1000/m
for students, RM3500+
workers & foreigners.
• The location:
densely populated
areas, most
universities' vicinity.

10. COMPETITORS
• Starbucks Coffee, obviously.
• The Coffee Bean & Tea Leaf
• DÔME Café.

11. COMPETITORS, STRENGTH
• Starbucks Coffee: a billion-dollar franchise.
• The Coffee Bean & Tea Leaf: better drinks than Starbucks Coffee,
personal preference.
• DÔME Café: good coffee, decent but hearty meals.

12. COMPETITORS, WEAKNESS
• Starbucks Coffee: price.
• The Coffee Bean & Tea Leaf: marketing.
• DÔME Café: price and marketing.

14. Our product
• Drinks: coffee, tea, Italian sodas, smoothies, juice and cocoa
• Deli items: Charcoal burger, sandwiches etc.
• Organic

15. Sales strategy
• Quality service & products
• Friendly staff
• Black & White themed interior
• Waiters wearing tuxedo

16. Advertising & Promotional Activity
• Local print and broadcast media.
• Direct mail, discount card.
• Sampling.

18. Legal structure
• partnership
- share profit
- easy to establish
- more ideas
- cost effective

19. Roles of members
• Market analyst (Ameer)
- study information
- reports & presentations
• Manager (marketing strategies) (Yu Xuan)
- identify strengths of product
- sales strategy
- pricing
- promotions

20. • Manager (management strategies) (Nurina)
- identify the business' legal structure
- identify the lower and mid-level employees
• Financial planner (naim)
- Manage the finances (investment capital, future investment, forecasted sales)

21. Mid-level employees
• Supervisor
• Store manager

22. Lower level employees
• Barista (important)
• cashier
• Cleaner
• dishwasher
• Chef (Chef & sous chef)

24. FUNDING REQUIREMENTS
• Amount of money needed to start the business.
-300k
• Capital invested by owners.
• Amount of loans from lenders.

25. Important Assumptions
• strong economy, without major recession.
• No drastic changes in technology.

26. Break-even Analysis
• An analysis to determine the point at which revenue received
equals the costs associated with receiving the revenue.

27. Forecasted sales
• Profit figures over the next 3 years
- sale 150k
- profit 100k
• How to split profit or losses among the owners
-devide equally

28. REFERENCES
• Book
-Hamel, G. and Prahalad, C. (1994). Competing for the future. Boston, Mass.: Harvard Business School Press.
• Newspaper article
-Coy, P. (2014). Network Admins Wanted: New Ideas for Filling 'Middle-Skill' Jobs. Business Week.
• Internet
- the Guardian, (2012). So what does a market analyst do, exactly?. (online) Available at:
http://careers.theguardian.com/why-consider-career-in-market-analysis (Accessed) 13 Nov. 2014.

29. • Blog
-Roberts, J. (2014). Brilliant B2B Marketing Examples: What Made These People and Companies Our 2014
Bright Bulb Winners Read more: http://www.marketingprofs.com/opinions/2014/26440/briliant-marketing-examples-from-
marketingprofs-2014-bright-bulb-b2b-award-winners#ixzz3IxQfMi2n. (Blog)Marketing Profs. Available at:
http://www.marketingprofs.com/opinions/2014/26440/briliant-marketing-examples-from-marketingprofs-2014-bright-bulb-
b2b-award-winners (Accessed) 13 Nov. 2014.
• E-Book
-Ritson, N. (n.d.). Strategic Management. 2nd ed. [ebook] BookBoon. Available at:
http://bookboon.com/en/strategicmanagement-ebook# (Accessed 13 Nov. 2014.)