1. Assignment on business plan
for A Coffee house
Submitted to:
Farzana Salam
Business organization lecturer
department of CSE
Submitted by:
Md. Tamjid Hasan Jim
CSE Department
ID : 201911053253
Batch : 53
2. Page
1 Cover photo
2 Executive Summary
3 SWOT Analysis
4 Market Analysis
5 Market strategy
6 Logo for this coffee house
7 Products
8 products Continued
9 Start-up Costs
10 Total startup costs
11 Operating costs
12 Physical training
13 Skill Training
14 Employer
15 Employ pay
Price & Revenue
16 Government texes
Monthly profit
17 Funds Borrowed
Pay for Loan
18 Supporting Documents/ Sources
4. Executive Summary
•My mission is to will provide a friendly,
comfortable atmosphere where the customers
can receive quality food, drinks, and service
at a reasonable price .
•My café will offer a variety of choices to the
customers. Cappuccinos, lattes, espressos,
smoothies, regular coffee, soft drinks, and tea of
all sorts will be available.
•The cafe will also serve dell-style breakfast
sandwiches with the freshest ingredients,
muffins, croissants, cinnamon rolls, coffee cake,
and other tasty treats.
•Coffee Spot Café will be open from 6:00 A.M, to
4 P.M. Sunday.
5. SWOT Analysis
•Strengths: Reasonable prices, wide
variety of coffee and drinks a lot of
home-made treats.
•Weaknesses: Turndown in economy,
start-up costs, new business, no
reputation.
•Opportunities: Job opportunities for
the many unemployed, catering.
Threats: CCDs, Barista, Starbucks,
McDonalds and other local cafes.
6. Market Analysis.
•Target Market: My target market will be to anyone who
enjoys coffee but I will mainly target people age 15 and
older, both male and female and who are of the working
class and students.
•Competition: My competitors would be CCDs. Barista,
Starbucks McDonalds and other local cafes. But major is
CCD and college cafes and restaurant in nearby vicinity.
• Market Trends: Coffee is the drink of choice for many
people across the word. Every morning millions of rely on
their morning fix to get going for the day.
•In Bangladesh recently the trend is increasing and more
and more urban and semi-urban population is switching to
coffee over tea.
•Growth rate is of the market is around 20 % annually and is
expected to remain in double digits over the next decade.
7. Marketing Strategy
I will do as much as I can to get my
business name known throughout the
locality, I plan to make flyers to put on
cars that have my business name, logo,
and address on them. It will also list the
day of opening and will state that it you
bring the flyer in through the first week of
opening you can get 20% off any drink of
any size. I will also have two coupons in
the local newspaper for 35% off any
purchase over 100 taka to create buzz. l
will have reasonable prices, but they will
10. Coffees
•Daily Brew- Reg
/Decaf.
•Organic French Roast
•World Tour Blend
Products Continued
Bakery
• Croissants
• Bagels
Assorted brownies and cookies
• Pie and cakes by the slice
• Cinnamon rolls
• Breakfast Sandwiches
Smoothies
• Fruit
• Blended Ice Coffee Drinks
11. START-UP
COST
•First Month Rent: 10000/- month
•Modernize Fee: 1,00,000 Taka . (Impression calm,
comfortable, soft mood, light music, painting make guests
feel at home)
•Furniture Fee: About 60,000 Taka Sofa >Bar counter>
Tables> Chairs Equipment Fee : About 1.80,000 Taka
Coffee machine Coffee-mill, Air conditioning Stereo, Cash
registers Water treatment……..
•Supplies Fee: Coffee Snack, Coffee cups, Napkin Forks
and Knives etc 20000 Taka.
•First Month Utensils Fee: Water and Electricity Fee
8000 Taka
•Advertising Fee for first month : 5000 Taka
13. OPERATING COSTS
•8000 Taka for utilities per month included
fuel, water and electricity charges.
•Rent of 1,20,000 Taka each month.
•Salary for 37,700 per month.
•A supply cost of 20000 Taka each month
included coffee, snacks, cups, napkins.
•Advertising costs of 60,000 Taka per
year.
•Insurance of 10,000 per year.
•An estimate of 81,543 Taka per month
for total operating costs.
15. SKILL TRAINING
•Familiar with our product
•Coffee culture
•Proper reaction
•Inner decoration
•Never judge a person by
his appearance
•Cooperation &leadership
17. EMPLOYEE PAY
•Waiter & Waiters & Casher & Coffee maker =per hour 15 Taka
•Manager =per month 7,500 Taka
•Account =per month 5,000 Taka
Total monthly pay 37,000 taka
PRICE & REVENUE
•Coffee: 5o to 150 Taka ( Depends on the flavor)
•Cake: 60 to 300 Taka (Depends on the flavor)
•Cookie: 45 to 250 Taka
•Estimated Sell 125 cups coffee, 30 pieces of cakes and 30 pieces of
cookies.
•Monthly Revenue = 17,750×30=5,32,500
•Day revenue =(75×125)+(150×30)+(125×30) =17,750 Taka
18. Total Monthly tax expense 34,613 taka
TR-TC-Taxes = 5,32,500 - 81,543 -34,613
= 4,16,344 Taka
GOVERNMENT TAXES
•Sales tax
•5% Revenue = 26,625 Taka
•City planning tax
MONTHLY PROFIT
Monthly Cost:
•Total operating cost 81,543 Taka
Monthly Profit:
•1.5% Revenue = 7,988 Taka
19. FUNDS BORROWED
•4,00,000 Taka from Bangladesh Bank
•1 years
•Internet rate is 12.50% Taka
•Monthly payment 37,500 Taka
PAY FOR LOAN
•Monthly payment 37,500 Taka
•Monthly profit 4,16,344 Taka
•Monthly Remain 4,16,344 – 37,500
= 3,78,844 Taka
20. Supporting
Documents/Sources
•My facts came form National Coffee
Association of Bangladeshi website
•My friend helped me make my business
logo
•I also received some ideas for my pancing
and products from starbuks and CCD
•www.ccd.in / www.starbuks.in
•All picture of my products came from google and my
personal USD card.
