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Final presentation
The group presented a business development proposal for a coffee shop called Coffee Spot Café. The café will offer a variety of coffee drinks, teas, and homemade snacks at reasonable prices in a friendly atmosphere. The goals are to become well-known locally and potentially expand to other locations. The café will be run as a sole proprietorship by the group and located rent-free in Uttara, with a startup cost of 97,500 Taka. To break even, the café needs to sell 5,417 cups of coffee.
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Final presentation
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- 2. Business Development Proposal forCoffee Shop.
- 4. Submitted to, MD. EliasAli Faculty of SMUCT, Dept. AMMT Submitted By Nazmul Haque -132011524 Shuvon Hasan -132011521 Rasel Miah -132011522 Parvez -132011517
- 5. Our missionis to will provide a friendly, comfortable atmosphere where the customers can receive quality food, drinks, and service at a reasonable price. Our café will offer a variety of choices to the customers. Cappuccinos, lattes, smoothies, regular coffee, soft drinks, and tea of all sorts will be available. The café will also serve daily-style breakfast sandwiches with the freshest ingredients, Barger , chicken role rolls, coffee cake, and other tasty treats.
- 6. Coffee SpotCafé will be open from 09:00 A.M. to 08.00 P.M. Sunday-Saturday.
- 7. Short-term goal:Use the quality of our service and advertising to soon become well-known throughout Connersville. Long-term goal: Expand the business to other locations and include catering. Strategy: Work hard to have the best-tasting coffee, treats, and service in town and surrounding areas.
- 8. Strengths: Reasonableprices, wide variety of coffee and drinks, a lot of home-made treats Weaknesses: Turn down in the economy, start-up costs, new business, no reputation Opportunities: Job opportunities for the many unemployed in, catering. Threats: Gas stations, Electricity, and other local restaurants.
- 10. The locationof Our business will be where Uttara sonargaoan janapath road sector 12, house11, Plot B5 Street in Connersville. They have recently built a small room towards the front of the building where my coffee shop will be. We will not have to pay rent and this will eliminate around 20,000tk that I had planned on purchasing a building with.
- 12. Our businesswill be run as a sole proprietorship. All debits and liabilities of this business will be Our responsibility. We will pay personal income taxes on the profits made. This will make accounting much simpler. With having a sole proprietorship, We can also deduct Our business losses to the extent of my total income that we may have from all sources.
- 13. For dailyaccounting, the system We will use will be QuickBooks Pro. We will use Myers for our tax accountant, and We will be responsible for periodic financial statement analysis.
- 14. Target Market:Our target market will be to anyone who enjoys coffee, but We will mainly target people age 18 and older, both male and female, and who are of the working class. The total population of Uttara is 15,411, and the number of males and females are about the same. There are 11,813 residents over the age of 18. Competition: Our major competitors would be Boishakhi Restora which is located on Uttara opposite our Café shop, And near other café shop.
- 15. Market Trends:Coffee is the drink of choice for many people across the world. Every morning millions of people rely on their morning fix to get going for the day. The World Agriculture’s estimate of the 2015/16 world coffee production has increased to 128.6 million bags, up 4.9 million bags from its June 2016 estimate.
- 16. We willdo as much as We can to get my business name known throughout café shop. We plan to make flyers to put on cars that have our business name, logo, and address on them. It will also list the day of opening and will state that if you bring the flyer in through the first week of opening you can get 20% off any drink of any size. We will also have two coupons in the local newspaper for 60.00 off any purchase. We will have reasonable prices, but they will not be too high or too low.
- 17. Incorporating 40,000 Licenses and Permits 7,500 Insurance 15,000 Legal 5,000 Bean Grinder 20,000 Food supplies 10,000 TOTAL =97,500 TAKA
- 18. we willnot be applying for financing. We are plan on using our graduation money and some of the money We have saved in the bank. we have about 95,000 in our savings account. If something goes wrong, We have back-up money and more than enough for our start-up costs. We do not have to pay rent because my Uncle is the Owner of this building and is letting me use the room, cash register, telephone, and supplies for no cost. I hope that after a few years of being open that We have enough money to buy my own building.
- 19. Espresso Drinks •Americano •Breve •Cappuccino •Latte •Mocha •Macchiato Coffees •Daily Brew-Reg./Decaf. •OrganicFrench Roast •World Tour Blend Other Drinks •Hot Chocolate •Hot Tea •Chai Tea Latte •Kid’s Hot Cocoa •Fountain Drinks •Juice •White and Chocolate Milk
- 20. Bakery •Croissants •Bagels •Assorted Brownies andcookies •Pie and Cakes by the slice •Muffins •Cinnamon Rolls •Breakfast Sandwiches •Scones Smoothies •Fruit •Blended Ice Coffee Drinks Iced Drinks •Coffee •Jumpin’ Java •Iced Tea
- 21. PX=VX+FC+0 (whenprofit/Loss=0) Here, P=Sales Price/unit price X=Number/Quantity Variable cost unit FC=total fixed cost=97,500 .
- 22. PX-VX=FC X(P-V)=FC X=FC/(P-V) 97,500/(20-2) =5,416.67 We need to sell 5,417 cups of coffee to break even
- 23. Our factscame from the National Coffee Association of Bangladesh website Logoease.com helped me make my business logo We also received some ideas for my pricing and products from Starbucks. All pictures of my products came from google.com/images
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