A clear business plan about start-up a new coffee shop. Also a clear business plan of a start-up a cafeteria.

1. BUSINESS PLAN FOR
START-UP A CAFÉ
PRESENTED BY-
RAUNAK BISWAS (BBA, Sem
4)

2. CONTENT
 EXECUTIVE SUMMARY
 BUSINESS DESCRIPTION
 MARKET DEFINITION
 MARKET ANALYSIS SUMMARY
 PRODUCTS
 ORGANIZATION & MANAGEMENT
 MARKETING & SALES STRATEGY
 FINANCIAL MANAGEMENT
 APPENDIX
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3. EXECUTIVE
SUMMARY
My mission is to provide a friendly,
comfortable atmosphere where the
customers can receive quality food,
drinks, and service at a reasonable price.
My café will offer a variety of choices to
the customers like- cappuccinos,
espressos, regular coffee, soft drinks, and
tea of all sorts will be available.
The café will also serve deli-style
breakfast sandwiches with the freshest
ingredients, muffins, pastries, cinnamon
rolls and other tasty treats.
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4. BUSINESS
DESCRIPTION
 VISION: Our vision is to bring out people with
diverse interest & backgrounds together.
 MISSION: Our mission is a simple one. To be the
best café chain by offering a world class coffee
experience at affordable price.
 SHORT-TERM GOAL: Use the quality of our
service and advertising to soon become well-known
throughout Connersville.
 LONG-TERM GOAL: Expand the business to other
locations.
 STRATEGY: Work hard to have the best-testing
coffee, treats & service in town and surrounding areas.
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5. MARKET
DEFINITION
 TARGET MARKET: My target market will be to
anyone who enjoys coffee, but I will mainly target teenage
people and older, both male & female, and who are of the
working class and students,
 COMPITITION: My competitors would be CCDs and
other local cafes. But major is CCDs & college cafes in
nearby vicinity.
 MARKET TREND: Coffee is the drink of choice for
many people across the globe. Every morning millions of
people rely on their morning fix to get going for the day.
 In India recently the trend is increasing and more and more
urban population is switching to coffee over tea.
 Growth rate is of the market is around 20% annually and is
expected to remain in double digits over the next few years.
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6. MARKET
ANALYSIS
SUMMARY
MARKET
ANALYSIS
SEASONALITY
(All seasons)
SIZE
(Estimated
market of
over 1100 cr)
GROWTH
(40 % p.a)
POTENTIAL
(Incrementa
l growth
potential of
2250 cr)
GEOGRAPHI
CAL SPREAD
(All metros)
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7. PRODUCTS
EXPRESSO
DRINKS
 Americano
 Cappuccino
 Mocha
 Flat White
 Vienna
COFFEES
 Daily Brew
 Organic French Roast
 Irish Coffee
 Regular Black Coffee
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8. PRODUCTS
(Contd.)
OTHER DRINKS
 Hot Tea
 Green Tea
 Blended Tea
 Hot Chocolate
 White &
Chocolate Milk
 Juice
BAKERY
 Pastries
 Muffins
 Cinnamon Rolls
 Sandwich
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9. ORGANIZATION
&
MANAGEMENT
 My business will be run as a sole proprietorship.
 The coffee shop is planned to operate at 60
square feet space room available near Barasat
station.
 The coffee shop will be open with 3 working
staffs & 1 cashier cum accountant.
 The location of the shop is accessible to
supplier’s delivery van & waste removal.
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10. MARKETING&
SALES
STRATEGY
 I will do as much as I can to get my
business name known throughout the
locality. I plan to make flyers to put on cars
that have my business name, logo and
address on them. It will also list the day of
opening and will state that if you bring the
flyer in through the first week of opening
you can get 20% off any drink. I will also
have two coupons in the local newspaper
for 30% off any purchase over Rs. 250 to
create buzz. I will have reasonable prices,
but they will not be too high or too low.
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11. FINANCIAL
MANAGEMENT
START-UP COSTS
First Month Rent:
Rs 10000/- month
 Modernize Fee:
Rs 100000/-
 Furniture Fee:
Rs 60000/- (sofa, chair, tables)
 Equipment Fee:
Rs 180000/- (coffee machine, air conditioning, cash registers etc.)
 Supplies Fee:
Rs 20000/- (coffee snack, coffee cups, napkins, forks, knives etc.)
 First Month Utilities Fee:
Rs 8000/- (water, electricity fee)
 Advertising Fee:
Rs 5000/- (for first month)
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12. FINANCIAL
MANAGEMENT
(Contd.)
TOTAL START-UP COST
Rs.4,00,000/-
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13. FINANCIAL
MANAGEMENT
(Contd.)
OPERATING COST
Rs 8000/- for utilities per month include fuel,
water and electricity charges.
Rent of Rs 10000/- per month.
Employee salary for Rs 37000/- per month.
A supply cost of Rs 20000/- each month include
coffee, snacks, cups, napkins etc.
Advertising costs Rs 60000/- per year.
Insurance Rs 10000/- per year.
An estimated of Rs 81,543/- per month for total
operating costs.
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14. APPENDIX
 Coffee/Tea: Rs 50/- to Rs 150/- (Depends on the
flavour)
 Cake: Rs 60/- to Rs 300/- (Depends on the flavour)
 Snacks: Rs 45/- to Rs 250/-
[Estimated sell 125 cups coffee, 30 pieces of cakes
and 30 pieces of snacks]
 Daily revenue:
(75*125+150*30+125*30)= Rs 17,750/-
 Monthly revenue:
(17750*30)= Rs 5,32,500/-
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15. APPENDIX
(Contd.)
SALEAS TAX:
5% * Revenue= Rs 26,625/-
CITY PLANNING TAX:
1.5% * Revenue= Rs 7,988/-
TOTAL MONTHLY TAX
EXPENSE=
Rs 34,613
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16. APPENDIX
(Contd.)
MONTHLY COST:
Total Operating Cost= Rs 81,543/-
MONTHLY PROFIT:
Total Revenue- Total Cost- Taxes=
(Rs 5,32,500- Rs 81,543- Rs 34,613)
=Rs. 4,16,344/-
YEARLY PROFIT:
(Rs. 4,16,344*12)
= Rs. 49,96,128/-
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17. THANK
YOU