Café Coffee Day was founded in 1996 and has become India's largest coffee chain, pioneering the coffee bar concept. It has over 1450 cafes across India serving hot/cold coffee drinks and food. Café Coffee Day targets youth aged 15-45 and has become a popular hangout place. Its marketing strategy focuses on strategic locations, affordable pricing, and promotions through partnerships and loyalty programs to drive growth. While facing competition, Café Coffee Day maintains its leadership through quality service and expanding accessibility of cafes nationwide.
Marketing plan for healthy coffee. This coffee is made of wheat and contain no harmful effects of caffeine. Discusses the USP, segmentation, Positioning, Targeting 4Ps, Financial outlook and Risks.
Before you start writing your coffee shop business plan, spend as much time as you can to reading through some samples of a coffee shop or food and restaurant business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample coffee shop business plan example for you to get a good idea about how a perfect coffee shop business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/coffee-shop-business-plan-example
Marketing plan for healthy coffee. This coffee is made of wheat and contain no harmful effects of caffeine. Discusses the USP, segmentation, Positioning, Targeting 4Ps, Financial outlook and Risks.
Before you start writing your coffee shop business plan, spend as much time as you can to reading through some samples of a coffee shop or food and restaurant business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample coffee shop business plan example for you to get a good idea about how a perfect coffee shop business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/coffee-shop-business-plan-example
Description of the product or services offered:
ALLY SPORTS CAFE is a sports theme based cafe looking to attract the increasing number of people who love various sports. It will cater to the burgeoning upper middle class and sports enthusiasts especially of football and shorter versions of cricket (Twenty20). ALLY SPORTS CAFE is its fabulous sports cafe who is offering energy sports drinks and all sports whether indoor or outdoor games have separate place to sit and watch the glorious and live matches. It's the perfect spot to gather with friends to enjoy your favourite sporting events. Their highly sophisticated sound proof system makes you feel like you are actually at the game with healthy food.
Coffee Shop Business Plan Template. Excellent high quality documents in Word, Excel and PowerPoint for starting a Coffee Shop and writing a business plan.
If you have wanted to start a Coffee Shop this is for you.
More Info. and reviews at: https://www.fiverr.com/jssnetbay/deliver-a-coffee-shop-business-plan
By using these document you will easily learn how to make, write and create a business plan for starting a coffee shop.
The Business Plan covers the following sections:
I. Executive Summary 2
Financial Highlights 3
Objectives 3
Mission Statement 3
Keys to Success 4
II. Description of Business 4
Concept 5
Operations 5
Purchasing 5
Maintenance 6
Policies 6
Customer Service 6
III. Management & Personnel 7
IV. Marketing 8
V. Industry Analysis 10
VI. Market Analysis 11
VII. Property Analysis 12
Interior Build-out 12
VIII. Products and Services 13
IX. SWOT Analysis 14
X. Financial Analysis 15
Sales Forecast 15
Personnel Forecast 16
Startup Forecast 16
Startup Funding 17
Profit & Loss Forecast 18
Cash Flow Forecast 19
Balance Sheet Forecast 20
Year 1 Monthly Profit & Loss 21
Description of the product or services offered:
ALLY SPORTS CAFE is a sports theme based cafe looking to attract the increasing number of people who love various sports. It will cater to the burgeoning upper middle class and sports enthusiasts especially of football and shorter versions of cricket (Twenty20). ALLY SPORTS CAFE is its fabulous sports cafe who is offering energy sports drinks and all sports whether indoor or outdoor games have separate place to sit and watch the glorious and live matches. It's the perfect spot to gather with friends to enjoy your favourite sporting events. Their highly sophisticated sound proof system makes you feel like you are actually at the game with healthy food.
Coffee Shop Business Plan Template. Excellent high quality documents in Word, Excel and PowerPoint for starting a Coffee Shop and writing a business plan.
If you have wanted to start a Coffee Shop this is for you.
More Info. and reviews at: https://www.fiverr.com/jssnetbay/deliver-a-coffee-shop-business-plan
By using these document you will easily learn how to make, write and create a business plan for starting a coffee shop.
The Business Plan covers the following sections:
I. Executive Summary 2
Financial Highlights 3
Objectives 3
Mission Statement 3
Keys to Success 4
II. Description of Business 4
Concept 5
Operations 5
Purchasing 5
Maintenance 6
Policies 6
Customer Service 6
III. Management & Personnel 7
IV. Marketing 8
V. Industry Analysis 10
VI. Market Analysis 11
VII. Property Analysis 12
Interior Build-out 12
VIII. Products and Services 13
IX. SWOT Analysis 14
X. Financial Analysis 15
Sales Forecast 15
Personnel Forecast 16
Startup Forecast 16
Startup Funding 17
Profit & Loss Forecast 18
Cash Flow Forecast 19
Balance Sheet Forecast 20
Year 1 Monthly Profit & Loss 21
Coffee Culture in India (Industry Analysis)Aaditya Nagpal
This presentation was presented by me and my two friends for the subject Industrial Policy Planning.
It is about the indian coffee shop industry focusing on Cafe Coffee Day and the competition it faces
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
2. INTRODUCTION
• Founded in 1996
• India's largest coffee conglomerate, Amalgamated Bean Coffee Trading
Company Ltd
• Strives to provide the best experience to their guests
• Pioneer of the café culture and the first to launch the “coffee bar” concept in
India
• Network strength: 1450+ cafés in 172 cities/towns across India and growing
• First to roll out the ‗coffee bar‘ concept in India with its first café in
Bangalore.
• Outlets set up are based on the three formats -- cafe, lounge and square.
• Menu ranges from signature hot and cold coffees to several exotic international
coffees, tea, food, desserts and pastries and exciting
• merchandise such as coffee powders, cookies, mugs, coffee filters, etc. Is
available at the cafés
3. INTRODUCTION CONTD…
• CCD’s SBU
• – Coffee Day Fresh 'n' Ground
• – Coffee Day Xpress
• – Coffee Day Take away
• – Coffee Day Exports
• – Coffee Day Perfect
• – (FMCG Packaged Coffee) division
4. WHY CAFÉ COFFEE DAY
• Average Footfalls: 300 per café per day
• Average dwell time at café: 45 minutes
• Meeting place for 15-45 year olds
• A place where :Students frequently visit most after ―home
and workplace/college Friends and colleagues meet n groups
of 3 or more.
• One rejuvenates and are free to be themselves rather than a
place to be ―seen at‖
• The café is also the venue for business meetings (23% ),
celebrating special occasions (20%) or just plain ―Time Pass‖
(57%).
5. KEY TARGET AUDIENCE
• Major chunk of CCD customers falls within the age group of
20 to 30 which accounts for 59% of the overall percentage.
• The group comprises of mainly college going students and
young working professionals
Above 30
Above 19
16-19
20-24
25-30
12. FACTORS
• Political
Easy sourcing of coffee beans
Cost control because of Govt regulations
• Economic
Heavy coffee drinks in South India
Cheaper sourcing maintain quality
• Social
Targets youth and middle class
Affordable for a meeting place
13. FACTORS
• Technological
Wi-Fi facility at every outlets and music
Digital Marketing for promotions
• Environmental
Use Bio degradable products
• Legal
Ethical and based on customer delight
Less consumer complaints and quick customer service
14. THE MARKETING MIX
• PRODUCT
Consumer needs
• PLACE
Availability
• PRICE
Representing good value
• PROMOTION
Advertising
17. PRICING STRATEGY
• PSYCHOLOGY PRICING
Pricing the product as Rs 69, 79, 59 etc. rather than in the
multiples of ten to give a feel that the product less priced.
• LOCATION PRICING:
On the basis of outlets, prices have been positioned
• Café
• Lounge
• Square
• COMBO PRICING
Clubbing up two or more products on special occasions.
18. PRICING STRATEGY
• PREMIUMS PRICING
– Adding things like cream, chocolate sauce and
positioning as a premium coffees
• VALUE BASED PRICING
– Providing different variants in terms of prices by
altering the quantity to give a sense of affordability
20. Café Coffee Day Store Coffee parlors
where people can enjoy the coffee have
eatables and hangout with friends
Café Coffee Day Lounge Premium café
from Café coffee day target selected group
Café Coffee Day Square A unique Café
where variety of single origin coffee brews
from coffeegrowing countries are available
21. PROMOTION
• Started TVC and Print campaign at the end of 2012
• Co Branding in Movie and TV serials
• Sales Promotion Activities
– Combo Deal
– Happy Hours
– Privilege cards
– Redeemable coupons
• Through Interactive Media
• Held Contest around a Very Popular Programme
• Tie up lot of youth brands
22. DISTRIBUTION STRATEGY
• Easy accessibility
There is a Cafe Coffee Day outlet in every major city in
India and are easily accessible.
• Town locations
Customers in the smaller communities also enjoy good
quality coffee and snacks at affordable costs because the Cafe
has set up outlets in the towns of India.
• Distributors
The coffee produced on the Cafe’s farms, are distributed
through wholesalers and retailers to customers who wish to
use the coffee at home.
23. RECOMMENDATIONS
1. To improve the interiors and décor.
2. To have more and more tie-ups.
3. Only 50 % or less than 50 % people find Café Coffee
Day quality of service, ambience, pricing and location
to be very good which proves that still Café Coffee
Day need to do lot of homework in order to satisfy its
customers.
4. It should introduce a feedback form system in order to
know about the customers satisfaction level.
24. CONCLUSION
• 1. C.C.D. is the fastest growing Café in the country.
• 2. The major competitor undoubtedly Barista.
• 3. That Café Coffee day is planning to go international.
• 4. The other major things regarding service marketing is that
customers give top priority to the quality of the services /
products and ambience.
• 5. It is providing tough competition to its competitors by
satisfying its customers with great café experience.
• 6. “A lot can happen over coffee” message has touched the
hearts of youngsters who are the largest consumers of C.C.D.
25. REFERENCES
• Personal experience.
• http://www.casestudyinc.com/coffee-day-brand-strategy-
india
• http://www.pr-inside.com/india-food-and-drink-report-
qr2164244.htm
• http://en.wikipedia.org/wiki/Marketing
• http://www.cafecoffeeday.com/
• http://www.barista.co.in/users/index.aspx
Editor's Notes
CCD is present in every nook and corner of the country which includes Vienna, Austria and Karachi and plans to open across Middle East, Eastern Europe, Eurasia, Egypt and South East Asia in the near future