Rolling Greens is a startup mobile coffee shop with 2 vans operating in Taipei, Taiwan. The company is run by 4 partners - Sophie as CEO, Yoshiya as CMO, Jane as COO, and Limin as CFO. Their goal is to provide organic and fairtrade coffee and meals to office workers from morning to afternoon while breaking even within one year. They plan to operate in business areas like Neihu Technology Park and Dajia Riverside Park. The initial financial plan estimates costs of $2.38 million for the first year including vans, equipment, supplies, salaries, and insurance. Profits are forecasted to increase each year from $146,000 in year 1 to

1. Rolling
Greens
Mobile Coffee Shop
Startup Project
Sophie
Yoshiya
Limin
Jane

2. Contents
Company Profile
Product Introduction
Market Research
Financial Plan
Sales and Profit Forecasts
Q & A
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3. Company Profile
 We are Rolling Green Mobile coffee shop with 2
vans.
 Our company is a partner organization with 4 persons.
 The location we choose is the business areas in Taipei.
 Our main customers are office workers.
 We supply coffee and meals from morning to afternoon.
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4. Company goal :
 We aim at taking back the cost in one year.
 We hope getting more vans in the market in
the future.
Company Profile
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5. CEO
Sophie
Founder
CMO
Yoshie
COO
Jane
• 7+ Years Marketing/Sales Experience
• Masters In Marketing from NYU
• Proven track record of success
• Restaurant experience
• 9+ Years operations/sales
• Masters in Finance from Simone School
of Business
• Management experience
Advisory Board
CFO
Liming
• 20+ Years operations/HR
• Masters in Public Administration
from NCCU
• Management experience
Organizational Chart
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6. Product Introduction
 All coffees we use are organic coffees which fit
Fairtrade Certified.
 The places of our coffee beans produced include
Taiwan, Indonesia, Latin America, and Africa.
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7.  Our products include coffee, sandwiches and
desserts.
 Our desserts include cakes and muffins.
 We supply a preferential price only NT$99 of the
combination meal to buy a cup of coffee and a
piece of sandwich or dessert.
 We have 5 different kinds of the combination
meals.
Product Introduction
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8.  Coffee： NT$ 70-100 per cup
 Sandwiches：
 NT$ 50-100 (vegan)
 NT$ 60-120 (meats)
 additional pay NT$ 10 with a egg
 Desserts：
 Cakes NT$ 70 up per piece
 Muffins NT$ 70 per piece
Product Introduction: Price
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9. What we need
 Business License
 GPS
 Garbage and recycling bin
 Allowable location
 Security deposit
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10. Market Opportunity
0
1
2
3
4
5
6
7
8
9
Average(KG)
1.22
2.1 1.33
9.0
2012/2013 World Coffee Consumption (Per-
person)
Worldwide Korea Taiwan N Europe
Resource: ICO(international coffee organization）
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11. SWOT Analysis
Strength
Fast , Cheap ,
Can move any time
Weakness
Difficult to storage food
Opportunities
Easy to catch people
attention
Threats
Weather
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12. Operation plan
Neihu technology park Ren'ai Road
Working days
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13. Operation plan
Dajia Riverside Park
Holidays
Songshan Cultural and
Creative Park
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14. Promotion
 Buying a cup of coffee can get a piece of free cake
or dessert in the first month of starting the shop.
 Buying a combination meal can get one point,
collecting 10 points can get a cup of free coffee
under NT$60.
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15. Financial Plan
Item Cost (NTD) %
Van*2 600,000 38
Coffee machine*2 200,000
Mini Fridge*2 50,000
Ice maker*2 30,000
Sandwich maker*2 10,000
Bean Grinder (Year) 240,000 20
Food supplies(Year) 240,000
Insurance(Yearly) 50,000 2
Salary (4 persons Yearly) 960,000 40
Total (1st Year) 2,380,000 100
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16. Financial Plan
1,200K, 50%
400K, 17%
780K, 33%
1st Year Startup
Partner
Friend
Loan
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17. Sales Forecast: Turnover
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2016
$7,200,000
2017
$9,600,000
2018
$12,000,000

18. Sales and Profit Forecast
Mobile Coffee Shop
(NTD) 1st Year 2nd year 3rd year
Cost 2,380K 2,228K 2,128K
Sales revenue
per month
600K 800K 1000K
Total expense
per month
280K 320K 400K
Net profit
Per month
320K 480K 600K
Net profit (year) 1,460K 3 ,480K 5,072K
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19. Conclusion
 Buy Directly from Farmer
 Buy Local, Eat Local
~Reduce carbon footprint~
 Fairtrade Coffee
 Organic coffees
World Trade
~ Make it Fair~
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Rolling Green Mobile coffee shop

20. We make our life and the earth more health!
Rolling Green Mobile coffee shop
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21. Thank You!
Questions?
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