Case presentaion on accenture, marketing management.
•Download as PPTX, PDF•
1 like•576 views
Accenture is a multinational management consulting, technology services and outsourcing company. It is consistently ranked on the Fortune Global 500 list and has 87 of the top 100 Fortune companies as clients. Accenture is differentiated in the marketplace through trusted client relationships, industry differentiation, its global footprint, technology leadership, and operational excellence. The company should maintain its leading edge over competition through strong leadership, well-timed strategies, and effective marketing campaigns that reinforce its reputation as a global leader in consulting and outsourcing.
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (15)
Similar to Case presentaion on accenture, marketing management.
Similar to Case presentaion on accenture, marketing management. (20)
More from Mohammad Abdullah
Recently uploaded
Recently uploaded (20)
Case presentaion on accenture, marketing management.
- 3. Brief Overview It is a Multinational management consulting, technology services and outsourcing company Consistent of Fortune Global 500 list, known for innovative marketing campaigns and having 87 of top fortune 100 companies as it's clients . Its Founded in 1953 and it name was “Andersen Consulting”, but due to some conflict between channel members, on January 2001 its was formed “Accenture”. Headquarters in Dublin, Ireland. World’s largest consulting firm. 3
- 4. Accenture is uniquely differentiated in the marketplace through there. Differentiate in Marketplace Trusted client relationships Industry differentiation Global footprint Technology leadership Operational excellence 4
- 5. ACCENTURE BUSINESS Accenture businesses includes: 5
- 6. What have been the key success factors for Accenture? LEADERSHIP & GOVERNANCE Strong leadership is a key to long-term success at Accenture. TIMING One large success factor for Accenture has been its timing. STRONG ADVERTISING CAMPAIGNS 6
- 7. Where is Accenture vulnerable? What should it watch out for? Being challenged by low cost providers. Facing growing pressure from strong local companies. The very nature of outsourcing is risky. sometimes difficult to predict or difficult to control. 7
- 8. What recommendations would you make to senior marketing executive going forward? What should the company be sure to do with its marketing? maintain its leading edge over the stiff competition. Marketing Survey. Accenture is to keep up its high reputation for being a global leader in the outsourcing, information technology, and business consulting arenas. Accenture is to continue being a market leader 8
- 9. 9
Editor's Notes
- They serve more than 80 percent of the Fortune Global 500 and 94 of the Fortune Global 100. They are proud that 97 of their top 100 clients have been clients for at least 10 years. They are known for the depth of their knowledge across more than 40 industries, and more than half of Accenture people have certified industry skills or are aligned with a specific industry. They have a broad global footprint aligned around three geographic regions North America, Europe and Growth Markets and serve clients in more than 120 countries. They have a privileged position in the ecosystem and are the number one partner of many key players, including SAP, Oracle, Microsoft, HP and Salesforce.com. They run Accenture itself as a high-performance business.
- Operations and function strategy to help their clients envision and execute industry-specific strategies that support enterprise-wide transformation. Accenture Consulting orchestrates and brings together the best of Accenture from across the organization, and has primary responsibility for building and sustaining long-term client relationships. Combine their capabilities in digital marketing, analytics and mobility to help clients unleash the power of digital to transform their businesses. They help clients use digital technologies to deliver more meaningful and relevant customer experiences. Harnesses the power of technology to drive innovation, deliver cutting-edge solutions and increase productivity. They transform, build and operate IT infrastructure and business processes on behalf of clients to help improve their productivity and performance.
- Leadership is everything. It is about balancing the long-term vision with current reality, being eager to learn every day, being open to new ideas and technologies, and being at ease with ambiguity and complexity in a fast-changing environment. TIMELINE Accenture is a great success story by any measure. The company’s history has been more than 60 years in the making from the earliest days as a pioneer in the new world of information technology in the 1950s to its position today as a Fortune Global 500 industry leader. STRONG ADVERTISING CAMPAIGNS Accenture launched an advertising campaign in 2000 to promote it. The result was a 350% increase in the number of firms considering Accenture's services.
- Accenture is being challenged by low cost providers. Accenture is facing growing pressure from strong local companies, such as EDS, IBM, and other traditional IT players. The very nature of outsourcing is risky. Issues pop up that are sometimes difficult to predict or difficult to control Accenture defines itself as "a global management consulting, technology services and outsourcing company. Accenture can mobilize the right people, skills, and technologies to help clients improve their performance.
- As the recommendation to the marketing executives, we would ask them to become more aggressive and creative in making change and operate with other relating divisions to launch the promotion or marketing strategies that work together. Make the marketing survey regarding the current consumer’s preference towards Accenture’s product versus other competitor’s and analyzing the result. There are some recommendations that senior marketing executives should focus on. The first key proposition for Accenture is to keep up its high reputation for being a global leader in the outsourcing, information technology, and business consulting arenas. Accenture is to continue being a market leader; it must make a strong effort to retain and keep strong leaders within its organization and keep them satisfied.