The document outlines plans for a new café called Coffee Spot Café. It will provide quality coffee, drinks and food at reasonable prices in a comfortable atmosphere. The café aims to become well-known in the local area and eventually expand to other locations and catering. It will face competition from gas stations and other restaurants but sees opportunities in the growing coffee market and unemployed workforce. The café will be located near a mall and offices to target customers.

2. Executive Summary
• Our mission is to will provide a friendly, comfortable
atmosphere where the customers can receive quality food,
drinks, and service at a reasonable price.
• Our café will offer a variety of choices to the customers.
Cappuccinos, lattes, espressos, smoothies, regular coffee, soft
drinks, and tea of all sorts will be available.
• The café will also serve deli-style breakfast sandwiches with
the freshest ingredients, muffins, croissants, cinnamon rolls,
coffee cake, and other tasty treats.
• Coffee Spot Café will be open from 6:00 A.M. to 6 P.M.
Sunday-Saturday.

3. Goals and Strategies
• Short-term goal: Use the quality of our service
and advertising to soon become well-known
throughout Connersville.
• Long-term goal: Expand the business to other
locations and include catering.
• Strategy: Work hard to have the best-tasting
coffee, treats, and service in town and
surrounding areas.

4. SWOT Analysis
• Strengths: Reasonable prices, wide variety of coffee
and drinks, a lot of home-made treats
• Weaknesses: Turn down in the economy, start- up
costs, new business, no reputation
• Opportunities: Job opportunities for the many
unemployed in Connersville, catering
• Threats: Gas stations, McDonalds, Brian’s Bookstore,
and other local restaurants SWOT Analysis

5. Location
• The location of my business will be in
kurukshetra sector 17. Near kessel mall.
• Because lots of youngster and families come
there for shopping and entertainment.
• It is also near to MC building lots of people
come there for official purpose..
• Main market is very near to it.

6. Market Analysis
• Target Market: My target market will be to anyone who
enjoys coffee, but I will mainly target people age 18
and older, both male and female, and who are of the
working class.
• Competition: In Kurukshetra other than café coffee
day no other coffee bar is open, so no more
competition is there.
• Market Trends: Coffee consumption in India has
increased from 55,000 tones to 75,000 tones in the last
three years. India is sixth largest producer of coffee in
world coffee retail formal is growing at 10 to 12 percent a
year Organized coffee retail business-Rs 25 bn.

7. Menu Design

8. Hot Coffee
 Espresso Rs60
 Macchiato Rs45
 Cappuccino Rs40
 Café Latte Rs70
 Chococinno Rs60
 Café Mocha Rs80
 Irish Coffee Rs80
Cold Coffee
 Sweet Mint Rs90
 Cold Sparkle Rs90
 Brandied Banana Rs90
 Tropical Iceberg Rs100
 Iced Eskimo Rs100
Granitas
 Blood Orange Rs40
 Cool Blue Rs35
 Pineapple Crush Rs40
 Emerald Ice Rs40
 Ruby Surprise Rs45
Ice Creams
 Vanilla Rs40
 Chocolate Rs50
 Butterscotch Rs50
 Seasons Best ----
Smoothies
 Mango Colada Rs80
 Strawberry
Colada Rs100
Cremosas
 Litchi Rs
 Ginger Spice Rs
 Pina Colada Rs
Quick Bites
 Samosa Rs10
 Puff Rs10
 Veg-Pizza Rs90
 Chesse-Pizza Rs130
 French Fries Rs60
 Kathi Roll Rs60
 Wraps Rs60
MENU

9. Cremosas
Granitos
Smoothies

10. Product Serving Size
• Hot Coffee ------ 150 ml
• Cold Coffee ------ 250 ml
• Smoothies ------- 150 ml
• Granitas ------- 250 ml

11. Start Up Cost
RENT -1,00,000 P.A
LAIBRARY COST-1,50,000 P.A
SPORTS HALL COST-1,50,000 P.A
WAITER’S SALARY-
(6000 x 4)2,88,000 P.A
ELECRICITY BILL-50,000 P.M
REPAIR & MAINTAINANCE-30,000 P.A
RAW MATERIAL-40000 P.M
ADVERTISEMNET EXPENSES- 50,000 P.A
FIXTURES & FURNITURE-5,00,000
TOTAL-13,58,000

12. SOURCE OF FUND
• TOTAL COST-13,58,000
• RESERVE-1,42,000
• CAPITAL:
• VANDNA VERMA=300000
• DIWAKAR SAINI=300000
• VIKAS SINHMAR= 300000
• ABHISHEK SINGH=300000
• PRITI VERMA=300000

13. Interior

14. Café Library
Some Key Points:
• Monthly membership pack Rs400
• One hour charge Rs30
• Annual pack Rs4500
• Only magazines and newspapers

15. Café Play Mania
Some Key Points:
• Games included:
• Snooker
• Table tennis
• Air hockey
• carom
• Per hour charge Rs150
• Monthly membership pack for Rs2,000
• Annual membership for Rs20,000

16. Merchandising:
• Caps
• T-Shirts
• Bags
• Mugs
• Coffee Filters
• Coffee Powders
• Coffee Mints
• Pens

17. Marketing Plans
• Distribute pamphlet in local newspapers
• Adds on local cable TV channels
• Posters in city, sectors, university, NIT and colleges etc.
• Hoardings around the city