The document proposes opening a coffee club business in Karachi, Pakistan. It outlines the business plan, including objectives to provide quality coffee and a welcoming environment at reasonable prices. Financial projections estimate startup costs of Rs. 12,00,000 with monthly revenues of Rs. 5,62,500 and net profits starting in the first year. The summary concludes by thanking the reader.

1. “In the name of ALLAH the most Gracious and the most Merciful,
and may the peace and blessing be upon the messenger of
ALLAH and upon his family and companions and whoever has
been guided to the right path.”

2. TITLE

3. ABSTARCT
• The purpose of this study is to attain an insight idea of how to organize a
business plan that works in Pakistan, despite the many loopholes present
on almost every loophole.
• Drinking coffee is becoming way of life gradually here in Pakistan. this is
precisely why we intend the opening of coffee club in Pakistan’s city of
lights, Karachi. It is based on partnership.
• This report contains vision, values and principle and management
functions of business plan of coffee club.

5. 5th Commercial Ln ،Zamzama Commercial Area
Phase 5,
LOCATION

6. EXECUTIVE SUMMARY
 Our mission is to provide a friendly, comfortable atmosphere where the
customers can receive quality food, drinks, and service at a reasonable
price.
 Our cafe will offer a variety of choices to the customers. Smoothies, regular
coffee, soft drinks, and tea of all sorts will be available.
 Our moto is to serve coffee 7 days a week from 7:30 A.M. to 11 P.M.

7. COFFEE CLUB BUSINESS PLAN
• COFFEE CLUB BUSINESS PLAN explains that Every day, millions of
people stops for an espresso-based coffee drink
• Coffee club is determined to become a daily necessity for local coffee
addicts.
• Coffee club will offer its customers the best prepared coffee within few
seconds in the area.

8. OBJECTIVES:
o Make distinctly great coffee at a reasonable price.
o Create a welcoming environment where people can talk and mingle.
o Treating employees and customers with upmost respect.
o Create a solid concept in the industry and track performance
o Become selected as the “Best New Coffeehouse in the area” by the local
restaurant guide.
o Turn in profits from the first month of operations.

9. COMPANY DESCRIPTION
• Coffee club offers a superior coffee product, fresh juices, the finest
tea drinks.
• Our design style is different from all other coffeehouses, with a
different look.
• The Coffee Club staff members are highly trained and experienced.
• We use the highest quality equipment and ingredients to deliver
a noticeably superior product.

10. COMPANY OWNERSHIP
The legal form of ownership is going to be a
partnership so that we will have the combined
capital to start up a business.

11. FOUNDERS
• Coffee club has a long career as an entrepreneur and marketing
executive.
• Our main founders of coffee club business are
1)
2)
3)

12. MISSION STATEMENT
• Our Coffee club strives to create a welcoming environment for both
our customers and employees.
• Our goal is to be the Coffee club of choice for the local urban
community with new innovation.
• We strive for quality with a comfortable and inviting environment.
• Customer service will be our main purgative cause purpose of
business is to create a customer.

13. “A happy customer is like a
person with Flu. Every room they
enter they infect everyone
else.”

14. KEY SUCCESS FACTORS
• A dynamic use of social network for publicity.
• Employee training to insure the best coffee preparation techniques.
• Marketing strategies aimed to build a solid base of loyal customers, as
well as maximizing the sales of high margin products, such as
espresso drinks.
• A superior-tasting product backed by a unique quality store.
• A relaxing, upscale interior design.

15. GOALS AND STRATEGIES
• Short-term goal: Use the quality of our service and advertising
to soon become well-known throughout Karachi.
• Long-term goal: Expand the business to other locations and
include catering.
• Strategy: Work hard to have the best-tasting coffee, treats, and
service in town and surrounding areas.

16. SWOT ANALYSIS
Strengths:
• Reasonable prices
• wide variety of coffee and drinks
• Ensure quality of product
• Friendly environment
Weaknesses:
• Turn down in the economy
• start-up costs
• new business
• no reputation

17. SWOT ANALYSIS
Opportunities:
• Job opportunities for the many unemployed in Karachi
• Catering
• Introduce online order system
Threats:
• Government rules and regulations

18. LEGAL STRUCTURE
o All debts and liabilities of this business will be our responsibility.
o We will pay personal income taxes on the profits made. This will
make accounting much simpler.
o With having a Partnership, we can also deduct our business losses
to the extent of our total income that we may have from all
sources.

19. ACCOUNTING AND LEGAL
We will use (Name of the person) for our tax accountants, and
(Name of the person) will be responsible for periodic financial
statement analysis.

20. MARKET ANALYSIS
• Target Market: Our target market will be to anyone who enjoys coffee,
but we will mainly target people age 18 and older, both male and female,
and who are of the working class.
• Competition: Our major competitors would be Espresso which is
located on Khayaban-e-Shahbaz, Commercial Area Phase 6 Defence
Housing Authority. One of the strengths of Espresso would be that they
serve coffee along with selling books.
• Market Trends: Coffee is the drink of choice for many people across
the world. Every morning millions of people rely on their morning fix to
get going for the day.

21. MARKETING STRATEGY
Overall, our strategy is to maintain a constantly high customer
count by leveraging our appeal to five groups of potential
customers.
a. Affluent local residents
b. Tourists
c. Local business people
d. Students
e. Travelers passing through

22. PRODUCTS
Coffees
•Cold Coffee
•White Chocolate Latte
•Vanilla Cappuccino
•Hot Coffee
Other Drinks
•Hot Chocolate
•Holiday Spice Cocoa
•Chai Tea Latte
•Kid’s Hot Cocoa
•Fountain Drinks
•Juice
•French Vanilla Cocoa
Smoothies
•Espresso Choco -Malt
•Double Dutch Chocolate
Smoothie
•Vanilla Smoothie
•Mocha Smoothie

23. FINANCIAL PLAN
• Sales growth will be a minimum of 15% annually, margins excellent,
profits at approximately 20% – 25%, cash flow adequate.
• Marketing will remain below 5% of sales.
• The company will invest residual profits into financial markets or
real estate.
• Future cash investments will use NPV projections to achieve
maximum return with limited risk.

24. TOTAL STARTUP COSTS TO OPEN
Rs 12,00,000/-

25. START-UP COST
o First Month Rent: Rs 60,000/- month
o Modernize Expense/Advertising Expense:
Rs 5,45,000/- (impression: calm, comfortable soft mood, light music,
painting make guests feel at home)
o Furniture Expense: About 1,30,000/- (Sofa, counter, tables and chairs)
o Equipment Expense: About 4,00,000/- (Coffee machine , Coffee mill, Air
conditioning , Stereo, Cash registers, Water treatment)
o Supplies Expense: (Coffee cups Napkin and spoons etc) Rs 50,000/-
o First month utensils/Water and Electricity Expense: Rs 15,000/-

26. PRICE & REVENUE
o Coffee Rs 150/- to Rs 250/- (Depends on the flavor)
o Estimated Sell 125 Cups Coffee.
o Day Revenue = 150*125 = Rs 18,750/-
o Monthly Revenue = 18,750*30 = 5,62,500/-

27. PROJECTED PROFIT AND LOSS
We project high net profits starting in the first year. Our growth rate is
based upon industry averages, factoring in the local conditions.
 We expect growth of 15% annually for the first three years before
leveling off at the 800 – 900 customers per day average traffic rate.
Our margins are very good. This is due in large part to the low direct
cost of sales as well as the low operating costs in general for coffee
club.

28. COMPANY SUMMARY
Coffee club launching its first branch located in Karachi, Pakistan.
Coffee club will offer residents and visitors a totally new style of
coffeehouse – one offering a uniquely flavorful coffee drink and a
comfortable, upscale environment at which to socialize, relax or work.
 The company summary contains the basic details of our company such
as :
1. VARIETY
2. LOCATION
3. EXPANSION

29. SOME USEFUL TIPS
Try to give a relax and friendly atmosphere as people would come and sit
with a thinking to get a calm and quiet atmosphere.
Try to avoid loud music and speakers.
Use soft paint colors indoor to give a soft touch to environment.
Place some books at a specific corner for self reading.
Don’t use hard material furniture as it’s not comfortable

30. CONCLUSION
The major achievement of this report is the ability to understand the know-
how and how the things work in from root level to the extremes.
It tells us that you have to be very faithful and loyal towards your work, no
matter whosoever you lie in the loop, and you must understand that one
dismantling in your duty, can lead a disastrous result.

31. THANK YOU