Starbucks India Communication Strategy- Has the details of the starbucks market worldwide and in India as of Dec 2014, the story of starbucks, the product price map, the product adoption life cycle, a swot analysis for starbucks , the positioning of starbucks , the value chain of starbucks, competitors of starbucks and the future aspects of starbucks in india
Starbucks India Communication Strategy- Has the details of the starbucks market worldwide and in India as of Dec 2014, the story of starbucks, the product price map, the product adoption life cycle, a swot analysis for starbucks , the positioning of starbucks , the value chain of starbucks, competitors of starbucks and the future aspects of starbucks in india
this presentation includes some information about tea industry in india and the most popular brands in india and their different marketing strategies they use.
Starbucks is making an entry into the India Coffee market by making a joint venture with TATA coffee Ltd.
A view on their marketing strategy and a generic view of the Indian Coffee market
Coffee Culture in India (Industry Analysis)Aaditya Nagpal
This presentation was presented by me and my two friends for the subject Industrial Policy Planning.
It is about the indian coffee shop industry focusing on Cafe Coffee Day and the competition it faces
The Chain Coffee Café segment has been burgeoning in India with several domestic and international brands making inroads to the market along with the widening of the café goers. with coffee becoming more of a fashion statement amongst the young and upwardly mobile.
Currently, there are approximately 100 café and bakery chain brands with an estimated 3,200 outlets spread across various cities in India.
The size of the organized café market is estimated to be 67 billion in 2014 and is projected to grow to 151 billion by 2020 at a CAGR of 15%.
The chain café market is approximately 27% of the total organized café market at 18 billion in 201 and is estimated to be 36% of the total organized market by 2020. The chained café market is estimated to grow at a CAGR of 20%.
this presentation includes some information about tea industry in india and the most popular brands in india and their different marketing strategies they use.
Starbucks is making an entry into the India Coffee market by making a joint venture with TATA coffee Ltd.
A view on their marketing strategy and a generic view of the Indian Coffee market
Coffee Culture in India (Industry Analysis)Aaditya Nagpal
This presentation was presented by me and my two friends for the subject Industrial Policy Planning.
It is about the indian coffee shop industry focusing on Cafe Coffee Day and the competition it faces
The Chain Coffee Café segment has been burgeoning in India with several domestic and international brands making inroads to the market along with the widening of the café goers. with coffee becoming more of a fashion statement amongst the young and upwardly mobile.
Currently, there are approximately 100 café and bakery chain brands with an estimated 3,200 outlets spread across various cities in India.
The size of the organized café market is estimated to be 67 billion in 2014 and is projected to grow to 151 billion by 2020 at a CAGR of 15%.
The chain café market is approximately 27% of the total organized café market at 18 billion in 201 and is estimated to be 36% of the total organized market by 2020. The chained café market is estimated to grow at a CAGR of 20%.
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Edit project A STUDY OF ENQUIRY RESPONSE LEAD TIME AND CAPACITY UTILIZATION AT PEEKAY STEELS PVT. LTD - Summer Internship Project
Project nameA STUDY OF ENQUIRY RESPONSE LEAD TIME AND CAPACITY UTILIZATION AT PEEKAY STEELS PVT. LTD - Summer Internship Project
May 2017 – Jul 2017
Project descriptionAnalyzed the Existing Enquiry Response System and found its Problems and reasons for delay in getting quotation from Clients and Suggestions are Submitted with the Operational Manager. also studied the Capacity utilization at the Machine Shop, a section where final Boring, Drilling, Phasing took place under Production Department. Worker, Machine and Helper Utilization are Calculated based on the Time data.
See project A STUDY OF ENQUIRY RESPONSE LEAD TIME AND CAPACITY UTILIZATION AT PEEKAY STEELS PVT. LTD - Summer Internship ProjectSee project
Edit project Ratio Analysis: Indian Coffee Industry
Project nameRatio Analysis: Indian Coffee Industry
Jan 2017 – Apr 2017
Project descriptionIndia had a tremendous history of coffee consumption and production. Commercial plantations
of coffee started in India during the 18th century. Over the years, the Indian coffee industry has
earned a distinct identity on the coffee map of the world.. India is today home to 16 unique
varieties of coffees sourced from 13 distinct coffee growing regions; most of them in the
southern part of the country. The different varieties of Indian coffees are well suited for cappuccinos and espressos alike and have no parallel in any other coffee growing nation
globally.
This Project, I took 5 Indian prominent Coffee Producers. we analysed their ratio analyses with the industry trend. the ratio analyses is an important tool to asses the finanacial status of the Organizations. the companies that I took are
CCL Products
TATA Coffee
BBTCL
Nilgiri Estate
Coffee Day.
Bread Factory. How to Make Bread. Bread Making Plant. Indian Bakery FoodAjjay Kumar Gupta
Bread is a staple foodstuff, which is made and eaten in most countries around the world. Bread products have evolved to take many forms, each based on quite different and distinctive characteristics. Over the centuries craft bakers have developed our traditional bread varieties using their accumulated knowledge as to how to make best use of their available raw materials to achieve the desired bread quality. In some countries the nature of bread making has retained its traditional form while in others it has changed dramatically.
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Plan for setting up coffee powder manufacturing business
1. Plan for setting up Coffee
Powder Manufacturing Business
presented by
V VIJAY KUMAR
113158
2. Coffee - History
• Coffee culture in India started with a muslim saint
Baba Budan in 1670
• He smuggled seven coffee seeds from Yemen to
Mysore and planted the on chandragiri hills in
Karnataka
• Later they did spread to other parts of Karnataka ,
Nilagiris , and Kerala
• In 1942 , Indian government decided to regulate
export of coffee under Coffee Board of India
3.
4. Coffee market in India
• India, the world's sixth-largest coffee exporter, may turn a net importer the next decade, Tata
Coffee Managing Director Hameed Huq said.
• Domestic consumption is growing five-six per cent a year, while production is stagnating,
watchers said. “Domestic per capita consumption is at 90g a year; even if the consumption
goes up to 270g per person a year, the country will turn a net importer the next decade.”
• Consumption in India is estimated at 125,000 tonnes a year against a production of 315,000
tonnes. For 2013-14, production is estimated at 311,000 tonnes, a decline of two per cent
from a year ago.
• In 2012-13, India exported 308,916 tonnes, a decline of 10.3 per cent compared to 2011-12.
• The market for coffee outlets in India was estimated at around $190 million last year and is
expected to grow by around 30% over the next five years
5. Production (in tonnes) Consumption (in tonnes)
2009-10 289600 120300
2010-11 302000 108400
2011-12 314000 113480
2012-13 315000 124000
2013-14 311000 N/A
6. The graph above shows how coffee is slowly penetrating in to Tea market in India
•India is largely a tea-drinking country
•Domestic consumption of coffee is rising at about 5%-6% every year, while tea
consumption is increasing only at about 2% annually, according to government data
released earlier this year.
•Over 80% of visitors to Indian coffee retail chains are below the age of 40
Coffee vs Tea
7. Existing Brands
There are about 75 registered coffee brands in India of which
majority are local brands. When it comes to market share the
dominant players are
• Nescafe
• Tata Coffee
• Bru
8. SWOT analysis
• Strengths
excellent growing conditions and hence wide availability of crop
Reasonably cheap machinery
technical expertise of labour is not much required
Good export market
• Weakness
High production when compared to domestic market
Well established players and brands
Places suitable for coffee cultivation in India are to one end of map. Hence sales involve a lot of transport
• Opportunity
Vast export market
Penetration into Tea market
Youth preferring coffee over Tea
• Threats
Replacement by other beverages
Climatic conditions change which may badly effect coffee production
9. Threats to the business
Well established
market of
Nescafe sunrise
bru
Suppliers upper hand
Distance concerns
Tea market
Other beverages
Branded Coffee stores
Suppliers favouring
existing brands
Gives them upperhand in
bargain
Coffee store chains
STARBUCKS COSTA CAFÉ
Are destroying
traditional coffee
consution
10.
11. Raw materials
• Two of the 50 known species of coffee beans dominate the
beverage coffee industry.
• Coffee arabica varieties, grown primarily in Latin America,
India, and Indonesia, are relatively mild in flavor and,
consequently, bring a higher price. They are also relatively
expensive to harvest, since individual coffee cherries must
be hand picked at their peak of ripeness. They form 90% of
total coffee produced across the world
• Coffee robusta varieties, grown mainly in Africa, India, and
Indonesia, have a harsher flavor, but they are cheaper to
grow since they can be harvested over a range of ripeness
and are more resistant to diseases and insects. Because of
their more attractive price, the robustas are widely used in
the manufacture of instant coffees.
13. • CLEANING & BLENDING OF GREEN COFFEE
The first step is thorough cleaning of defective beans, & separation
of nails, stones, dirt & dusts. Blending of beans is carried out before
roasting by installing volumetric feeders at the outlet of the silos.
Through this process various kinds of blends are obtained
depending on the taste and demand of the market.
• ROASTING & GRINDING OF GREEN COFFEE
Roasting of coffee beans develops the flavor & aroma which
depends on various physical & chemical changes which occur during
roasting. Degree of roast & roasting temperature are very
important and plays an important role in deciding the flavor and
colour of the final product.
• Ground coffee is then packaged in air free and aroma preserving
packets
14. Machinery Requirements & Technical
Specifications
• Coffee beans extractor for extracting beans out of coffee seeds
Capacity : 4 kg/ hr
Power rating : 0.8 kw
• Centrifuge
Dimensions : 3000 litres
Capacity : 10 kg/hr
Power rating :1.5 kw
• Roaster
Capacity : 20kg /hr
• Grinder
Capacity : 15kg/hr
Power rating : 1.2 kw
• Packaging machinery
Capacity :2000 packs / hr
Power rating : 2.5 kw
16. Machinery expenses
Machinery Cost ( in INR) No. of units
Coffee beans
extractor
45,000 5 225000
Centrifuge 55,000 2 1,10,000
Coffee bean roaster 5,00,000 2 10,00,000
Grinder 82,000 2 1,64,000
Packaging
Machinery
6,50,000 1 6,50,000
Total machinery
cost
21,49,000
17. • Coffee is manufactured into 250gm packets
• No. of packets manufactured in an hour = 80
• Price on each Packet = 40 rs
• Assume a day has 8 working hours and an year
has 250 working days
• Total packets manufactured = 250*8*80
=1,60,000
18. • Estimates of Production
• Installation Capacity = 1,60,000 units /year
• Unit price = 40rs
Year % utilization
of installed
capacity
Sales (in
units)
Sales (in
rupees)
1st year 50 80,000 32,00,000
2nd year 75 1,20,000 48,00,000
3rd year 90 1,44,000 57,60,000
4th year 100 1,60,000 64,00,000
19. • Land
Land requirement : 10 ,000 sq.m or 2.5 acres
nearly
Lease rates : 6.5 lacs per annum / acre
Lease period :20 yrs
Land rentals per year 16.25 lacs
Building Construction cost : 35 lacs
20. Fixed Assets
Asset Value (in INR)
Land 16,25,000
Building 35,00,000
Machinery 21,49,000
Furniture , electrical and plumbing works 2,00,000
Total 74,74,000
Depreciation on fixed assets is 10 %
Depreciation on value of fixed assets is Rs. 7,47,000 per year
21. Working Capital
• Raw Materials
• Coffee seeds = 30 rs/kg
• Requirement = 1,00,000 kg /year
• Total cost = 30,00,000 /year
Designati
on
Number Annual
pay
Total
Manager 1 5,00,000 5,00,000
Accounta
nt
1 3,60,000 3,60,000
Technicia
ns
20 2,40,000 48,00,00
0
Gaurds 3 60,000 1,80,000
Staff and labour :
WORKING CAPITAL :
Amount ( in INR)
Raw Material & utilities 30,00,000
Labour 11,60,000
Total 44,60,000
Year Utilization
of capacity
Cost of
production
1st 50% 15,00,000
2nd 75% 22,50,000
3rd 90% 27,00,000
22. 1st year 2nd year 3rd year
Cost of production 15,00,000 22,50,000 27,00,000
Administrative expenses 11,60,000 11,60,000 11,60,000
Utilities expense 87,303 96,033 105,636
Office expenses 7,759 6,875 6,265
Promotional expenses 198,335 359,979 272,712
Proffesional fee 49,584 68,178 89,995
Total administarative expenses 262,983 2,451,065 2,394,607
Total sales expenses 1,131,491 1,225,533 1,197,304
Cost of production 2,332,383 4,407,326 5,251,674
Expected sales
64,00,000 96,00,000 1,15,20,000
Gross profit before intrest 4,171,377 5,192,674 6,268,326
Total financial
expenses expenses
rental 1,625,000 1,625,000 1,625,000
intrest on debt 1,409,831 1,409,831 1,409,831
Depreciation 747,000 747,000 747,000
Operating profit 389,546 1,410,843 2,486,495
Preliminary expenses written off 500,000 300,000
Profit before taxation 389,546 910,843 2,186,495
Provision for taxation 53,236 170,319 393,059
Profit after tax 336,310 740,524 1,793,437
Less dividend on sharing capital 318,248 477,929 693,745
Retained Profits 18,062 258,447 1,099,692
PROFITABILITY
PROJECTIONS
23. Fixed and Variable costs
Particular Fixed cost Variable cost
Rental 16,25,000
Depreciation 74,700
Salaries & wages 11,60,000
Utilities 87,303
Raw materials 30,00,000
Office expenses 7759
Promotional expense 198,335
Professional fees 49584
total 29,17,043 32,85,638
24. Liabilities 1st year 2nd year 3rd year Assets 1st year 2nd year 3rd year
Accounts payable 56778 153333 662488 Cash
35,000 123,000 465,000
long term debt 5000000 5000000 5000000 accounts recievable 351240 542380 772660
share holders equity 1825400 2237600 2834480 finished goods inventory 200000 350000 500000
Retained earnings
18,062 258,447 1,099,692
Raw material inventory 250000 380000 700000
Debts 1460000 1370000 1065000 Land 1625000 1625000 1625000
Total equity 1825400 2237600 2834480 Building & infrastructure 3600000 3600000 3600000
machinery 2149000 2149000 2149000
Total liabilities 8310240 8869380 10661660 furniture 100000 100000 100000
Intangible assets 500000 600000 750000
Total assets 83,10,240 88,69,380 10,661,660
Balance Sheet
25. Break even Analysis
• Fixed costs per unit = 18.23 rs /unit
• Variable costs per unit = 20.53 rs/ unit
• Contributions per unit = SP/unit – V.C/unit
= 40-20.53 = 19.47rs/unit
• Break even point = fixed cost / (contribution / unit)
= 29,17,043 / 19.47
= 149822 units