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Small Business Management
Our coffee shop, Caféclick, aims to provide quality food, drinks and service at reasonable prices in a friendly environment. Caféclick will offer a variety of coffee drinks, teas, smoothies and baked goods. It will be located in New Gulghast Colony Chungi No. 6 in Multan, Pakistan. Caféclick recognizes the need for a strategic plan to ensure profitability as a start-up business focusing on the coffee market. The plan addresses the company's mission and vision, products, market strategy, positioning, costs and supporting documents.
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- 2. Small Business Plan Presented to:prof. Ali Asad Presented by: Fatima Rani Daud Jilani Jasra Javed Usman Altaf Junaid Amir Zeeshan Sabir
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- 4. Content of businessplan:• Executive Summary • Logo + eco friendly environment • Situational Analysis • Products • Market Strategy • Positioning • Physical + skill training • Supporting Documents/Sources
- 5. Executive summary: • Ourmission is to will provide a friendly, comfortable atmosphere where the customers can receive quality food, drinks, and service at a reasonable price. • Our caféclick will offer a variety of choices to the customers. Cappuccinos, lattes, espressos, smoothies, regular coffee, soft drinks, and tea of all sorts will be available. • The caféclick will also serve deli-style breakfast sandwiches with the freshest ingredients, muffins, croissants, cinnamon rolls, coffee cake, and other tasty treats.
- 6. LOGO OF OURCOFFEE SHOP “express your feeling beyond your dream”
- 7. ECO Friendly Environment ofcaféclick
- 8. Location: • New GulghastColony Chungi no:6 Multan Pakistan
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- 10. Situational Analysis • caféclickis in its first year of business as a start-up business. It recognized the fact that a comprehensive, strategic plan is required to ensure profitability and success. caféclick offers verity in coffee. The market need is for coffee shop that provide refreshment, convenience and reasonable price charged. • Situational analysis also include • Project at glance • Market needs • SWOT analysis • Key to success
- 11. Project at glance •Shop name : caféclick • Product : Coffee • Location : Gulgasht Multan • Capacity : 4800 cups/month • Raw material : Coffee bean, Milk, Sugar, Cream, Ice- cream, Chocolate • Land : 5 Marla • Labor : 12 • Cost of Project : 45,00,000
- 12. Market need • Convenience: • the area of coffee shop is convenient for valuable customer because it is near to colleges and on BZU way. • Customer services : • servicing the customer with superior attention is what the employee are trained to provide • Competitive pricing : • the price of coffee is bit more than a traditional competitor like Nescafe. But far less than coffee culture and café coffee day.
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- 14. Objectives • Retain customersatisfaction • To provide eco friendly environment. • To provide different types of innovative products as per customer’s teats and preferences.
- 15. SWOT Analysis • Strength: Ensure quality of product Focusing on customer taste and preferences Pricing policy Convenient area Friendly environment • Weakness : • Turn down in the economy • start-up costs • new business • no reputation
- 16. SWOT Analysis• Opportunity: Developingnew product and services in future Job opportunities for the many unemployed in Pakistan, .
- 17. • Threats: Government rulesand regulation Gloria Jean's Coffees Multan, Masoom's Bakery and Cafe Key to success : • Convenience • Customer attention
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- 19. Products • Espresso Drinks •Americano • Breve • Cappuccino • Latte • Mocha • Macchiato Other Drinks •Hot Chocolate •Hot Tea •Chai Tea Latte •Kid’s Hot Cocoa •Fountain Drinks •Juice •White and Chocolate Milk Coffees •Daily Brew-Reg./Decaf. •Organic French Roast •World Tour Blend
- 20. Products Continued • Bakery •Croissants • Bagels • Assorted Brownies and cookies • Pie and Cakes by the slice • Muffins • Cinnamon Rolls • Breakfast Sandwiches • Scones Smoothies •Fruit •Blended Ice Coffee Drinks Iced Drinks •Coffee •Jumpin’ Java •Iced Tea
- 21. Marketing strategy • Vision: • To make well known coffee shop of the city • Mission : • To save the world from mediocre coffee. • Purpose : • to deliver an unbeatable coffee experience. • Punch line : • “express your feeling beyond your dream”
- 22. • Target market: Middle class, students, professionals, and youngsters who like refreshment in their busy schedule Children who love sweet and cold coffee • Advertisement : In local news paper Store front display
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- 24. Positioning • Caféclick:competitive edgeis based on customer taste and preferences. There is exestitiing competitors in the market so its difficult to survive in market so we more focus on youngsters and students and for those we provide entertainment source like customer play musical instruments in our shop.
- 25. Marketing mix • Pricing: Caféclick:pricing scheme will be based on a competitive pricing model with other similar product providers • Distribution: Caféclick: products will be dispended from our one and only shop. • Promotion : our shop is located in traffic area so it will significantly increase visibilities. • Customer services : we provide products base on customer’s taste and preferences
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- 27. Total Startup Costof our business plan: • . • 45,00,000.
- 30. Supporting Documents/Sources • My factscame from the National Coffee Association • Logoease.com helped me make my business logo • All pictures of my products came from google.com/images • Also use Google maps to select our shop location