The document presents a business plan for a coffee shop called The Sip of Glory located in Islamabad, Pakistan. The executive summary introduces the coffee shop and its focus on providing a variety of coffee options and an eco-friendly environment. The situational analysis section then describes conducting market research to understand customer needs and performing a SWOT analysis. It also provides details on the project, including the location, capacity, and costs. The marketing strategy section discusses the vision, mission, target market, and advertising and promotion approaches. Finally, the financial projection section calculates the break-even point.

1. Presented on:
Business Plan for
Coffee Shop
PRESENTED BY:
Raja Haseeb
Hanif Bugti

2. CONTENTS
Executive Summary
01
Situational Analysis
02
Marketing Strategy
03
Financial Projection
04

3. Executive Summary:
 The Sip of Glory is a Coffee shop located at F10/Markaz near family Park, Islamabad.
The Sip of Glory serves all types of coffee to provide refreshment. We focus all type of
customers such as Youngsters, mature, Children, professionals etc. it also serves
verity in coffee and new Innovations with coffee.
 It Adopt eco friendly environment for our coffee shop. There are eco friendly furniture
use in Coffee shop.

4. Situational Analysis:
The sip of Glory is in its first year of business as a start-up business. It recognized the fact
that comprehensive, and success. The SIP of glory offers verity in coffee. The
market need is for coffee Shop that provide refreshment, convenience and
reasonable price charged.
Situational Analysis also include
 Project at glance
 Market needs
 SWOT analysis
 Key to success

5. Project at Glance
SHOP NAME: THE SIP OF GLORY
PRODUCT: COFFEE
LOCATION: F10/MARKAZ ISLAMABAD
CAPACITY: 5000 CUPS/MONTHS
RAW MATERIAL: COFFE BEAN, MILK, SUGAR, CREAM, ICE-CREAM, CHOCOLATE
LAND: 2000 SQ.FT
LABOUR: 15
COST: 5000000

6. Product Description:
 Sip of Glory unique roasting style flavored coffee
 Cold coffee with chocolate
 Coffee with cinnamon stick
 Hot coffee
 Coffee with cream
 Black coffee
 Sugar free

7. Market Need:
 Conveniences
The area of coffee shop is convenient for valuable customer because it is in commercial
Area and near to university area.
 Customer services
Servicing the customer with superior attention is what the employee are trained to
provide.
 Competitive pricing
The price of coffee is bit more than a traditional competitor like Nescafe. But far less
than coffee culture and café coffee day.

8. Objectives:
 Increasing sales by 30% in a year
 Retain customer satisfaction
 To provide eco friendly environment.
 To provide different types of innovative products as per
customer’s taste and preferences.

9. SWOT Analysis
 Strength
 Ensure quality of product
 Focusing on customer taste and preferences
 Pricing policy Convenient area Friendly environment
 Weakness :
 Existing competitors, Limited range of coffee
 Difficult to maintain

10. Continuous
 Opportunity :
 Introduce online/ telephone order system
 Developing new product and services in future
 New machines of coffee maker are introduce in market
 Threats :
 Government rules and regulation
 Key to success
• Convenience
• Customer attention
• Pricing policy

11. Marketing Strategy:
 Vision :
To make well known coffee shop of the city
 Mission
To save the world from mediocre coffee.
 Purpose :
To deliver an unbeatable coffee experience.
 Punch line :
“Express your feeling beyond your dream”
 Target market :
• Middle class, students, professionals, and youngsters
• Who like refreshment in their busy schedule
• Children who love sweet and cold coffee
 Advertisement :
• In local news paper
• Store front display

12. Positioning:
 The Sip of glory is based on customer taste and preferences.
There is Existing competitors in the market so its difficult to
survive in market so we more focus on youngsters and
students and for those we provide entertainment source
like customer play musical instruments in our shop.

13. Marketing Mix:
• Pricing:
Our pricing scheme will be based on a competitive pricing model with other
similar product providers.
• Distribution:
Our products will be dispended from our one and only shop. we provide
home delivery.
• Promotion :
Our shop is located in traffic area so it will significantly increase visibilities.
• Customer services :
We provide products base on customer’s taste and preferences.

14. Financial Projection
 Break Even Point
B.E.P (in RS.) = Total F.C / Contribution * sales
= 900000 / 1500000 * 2400000
= Rs.1440000 p.a

15. THANK YOU