Here you can find the Simple business plan for the new emerging Coffee Shop for the budding management students for reference.

1. BUSINESS PLAN
ON
COFFEE SHOP

2. FIRSTUP
CONSULTANTS 2
Propreitors
Akash V 1911009
Rishi Govind C 1911079
Venkatraman
MBA I (B)
Thiyagarajar School of Management,
Madurai

3. FIRSTUP
CONSULTANTS
EXECUTIVE SUMMARY
 Our mission is to provide a friendly, comfortable
environment where customers can receive quality
foods and drinks in Economic price range.
Café will provide various types of coffee according
to the choice of the customers.
Along with coffee , customers can also enjoy with
kick starters.
Operating time of the shop is 9: 00 am to 9 : 00 pm.
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4. FIRSTUP
CONSULTANTS
PRODUCT DESCRIPTION
Coffee Varieties
Americano - Shot of Espresso with hot water
Lattle -On Espresso with steamed milk
Café Macho - Lattle with chocolate flavor and cloud of whipped cream
Cappuccino - An Espresso with a thick layer of foam steamed milk
Frappe - A cold coffee
Macchiato - Layered coffee
Espresso - Pure coffee
Greek coffee -Thicker
Filter coffee -Dark roasted Coffee
Instant coffee -Soluble coffee
Iced coffee -Coffee served with Ice
Irish coffee -Whisky with coffee
Kick Starters
Burgers, Sandwich, Pizza, French fries and Wraps 4

5. FIRSTUP
CONSULTANTS
MARKETANALYSIS - COMPETITION ANALYSIS
Location : Kaalavasal, Madurai.
Our main local competitors are
The Side Walk – Classy Shop (Expensive)
POD - Our Edge over others:
Economic Shop
Hi- Tech Infrastructure
More Varieties of Coffees and Starters
Friendly Environment
Parking Facility
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6. FIRSTUP
CONSULTANTS
SWOT ANALYSIS
Strength Weakness
Reasonable Prices, New Business
Wide Variety of Coffees No Reputation
Opportunity Threat
High Exposure Leading Coffee shops
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7. FIRSTUP
CONSULTANTS
MARKETING PLAN
Marketing Strategy : Differentiation and Cost Leadership
STP ANALYSIS:
Segmentation : Demographic and Geographic Segmentation
Targeting : Youngsters , Working people and Families
Positioning : Quality rich shop with fair price
MARKETING MIX:
Product : Coffee and Starters
Price : Moderate Price range (Price Sensitive Persons)
Place : Kalavasal, Madurai (Heart of the City)
Promotion : Social Media , Billboards etc.
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8. FIRSTUP
CONSULTANTS
OPERATION PLAN
Equipment's:
Espresso Grinder, Coffee Brewers, Hot water Dispenser, Reach in
Refrigerators , Ice machine , Sandwich Maker , Oven and Electric Stove.
Assets:
Building Infrastructure, Fully furnished Furnitures and Air Conditioners.
Supply :
Milk, Smoothie Mixtures, Fresh Coffee beans
Labor :
12 Labors which Includes 5 chefs and 6 waiters and 1 Supervisor
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9. FIRSTUP
CONSULTANTS
HUMAN RESOURCE PLAN
Labour :
12 Labours
5 chefs
6 waiters and
1 Supervisor
Physical Training :
Smiles
Manners
Good posture for long time
Balance
Operation of Coffee Machine
Communication Skill
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10. FIRSTUP
CONSULTANTS
FINANCIAL PLAN
Predicted Budget (Monthly)
Particulars: Amount (Rs.)
Sales: 7,20,000
Variable Cost:
Direct Labour: 1,90,000
Supplies: 1,70,000
Contribution margin: 3,60,000
Fixed cost:
Administration expense: 20,000
Machienery: 15,000
Rent 40,000
Upgradation Cost 84,000
NET INCOME: 2,01,000
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