This business plan summarizes the key elements for starting a coffee shop, including products offered, target market, competition, management structure, and financial projections. The coffee shop aims to be a leading provider of high-quality coffee and tea in a friendly environment. It will target local working professionals ages 18+. The plan outlines coffee and drink options, identifies main competitors, and provides strategies for marketing, operations, and attracting customers. Financial projections estimate startup costs, monthly expenses, and projected profit over the first 6 months, with anticipated increased sales and profits over time.

1. BUSINESS PLAN
Coffee shop

2. Executive summary

3. About of our Business
A coffee shop is a kind of restaurant that sells coffee & tea.
→ Our Vision:
• To be a leading integrated coffee shop service group in country by delivering consistent
quality product and excellent customer focused service.
• To sell coffee in a fast, friendly environment that appeals to pride conscious health minded
consumers.
→Our Mission:
• Attaining best in class productivity and efficiency.
• Building our brand also.
• Reinventing the business continuously through technology and innovation.
• Reinforcing “The new way coffee shop” by living our values every day.
• Expand the business to other location

4. Products

5. Espresso Drinks:
• Americano
⚫ Breve
•Cappuccino
• Latte- Mocha
⚫ Macchiato•
Coffees:• Regular Coffee · Hot Coffee· Cold CoffeeOreo Blend CoffeeChocolate Coffee⚫ Black Coffee• Kit-Kat
Coffee⚫ World Tour BlendOther Drinks:•Hot Chocolate•Hot Tea•Kid's Hot Cocoa ⚫Juice•DrinksO•White and
Chocolate Milk

6. Market analysis

7. Target Market:
My target market will be to anyone who enjoys coffee, but I will mainly target people age 18 and older, both
male and female, and who are of the working class. The total population of Connersville is 15,411, and the number of
males and females are about the same. There are 11,813 residents over the age of 18
Competition:
My major competitors would be Prantho's Coffee which is located on Central Avenue in Amberkhana. One of
the strengths of Prantho's Coffee would be that they serve coffee and cakes. They have also been in Connersville since
2016 and they are well known. People may also be brand loyal to their coffee.
SWOT Analysis
Strengths: Reasonable prices, wide variety of coffee and drinks, a lot of home-made treats
Weaknesses: Turn down in the economy, start-up costs, new business, no reputation currently in present market.
Opportunities: Job opportunities for the many unemployed, catering
Threats: CCDs, McDonalds, and other local restaurants

8. Marketing plan

9. 1.Customer Attraction
Good Environment & Weather
• Decoration
• Membership Card
Discount
• Coupons
• WifiO
2. Market promotion:
Posters: Poster can help us attract attention of customer in an unconscious state while are travelling on road or
walking. Pamphlets, flyers put inside newspaper or supplied at door step can be of great help.• Advertisement:
Local Newspaper advertisement would help in raising awareness as well as credulity of the coffee-shop, as
Newspaper are being read by mass population and is also trusted upon the facts portrayed by newspaper.
Online Advertising: Photo and video promotion on Facebook and YouTubecan give extra mileage to viral
marketing.

10. Management plan

11. HRM is defined as the process of managing employees in a company and it can be involved hiring, firing,
training and motivating employees. An example of human resource management is the way in which a
company hires new employees and trains those new workers.
Management:1. Manager has to work full time from opening hours to closing hours.
II. Creative Coffee Artists have to work 6hours each of them. III. Waiters have to
work 6hours each of them in 2 groups.

12. Operating plan

13. • Our mission is to will provide a friendly, comfortable atmosphere where the customers
can receive quality food, drinks, and service at a reasonable price.
Our café will offer a variety of choices to the customers. Cappuccinos, espressos, regular
coffee, soft drinks, and tea of all sorts will be available.
• Coffee Spot Café will be open from 8:00 A.M. to 10:00.P.M. 7 Days in a Week.O

14. Organization

15. Automatic Drip Coffee Makers.A
High-Quality Espresso
Machine.An Industrial Coffee
Grinder.Milk and
Water.Refrigeration
System.Containers, Pumps and
Assorted Miscellaneous. Ovens,
Toasters, and Devices Used for
Cooking.• Security System.O

17. Financial plan

18. Partnership and investment:We have four partners and from the beginning of our business to
till now we take all the decisions together. Each of the partners invests 2 lakh taka and our total
investment was 8 lakh taka.The basic purposes of financial projections are:• Establish the profit
potential of the business, given reasonable assumptions •Determine how much capital the
company needs and how it will be used • Demonstrate the business can generate the cash to
operate and re-pay loans

19. Financial Statement Amount: we started our
business by investing 8 Lakh Taka.
• 1.Fixed Cost:Security: 300000 Tk
Decoration: 150000 TkEquipment:
150000 Tk Total Fixed Cost:
600000 Tk
• 2. Variable Cost:House Rent:
1*8000 = 8000 TkWaiters: 8*4500
= 36000 Tk Manager: 1*10000 =
10000 Tk Cre. Coffee Art.: 26000
12000 Tk Raw material 30000 Tk
Electricity bill: 2000*1= 2000 Tk
Wifi bill: 20001 = 2000 Tk Total
cost 100000 Tk (per month)

20. 3. Financial condition of our business: We have calculated a calculation of 6 months of our business. First two
months we don't get any profit but next month we Break-even point our cost and profit. Day by day we increased
our sales and we get profit from our business. We are hopeful that the profit will be increased more and more in
future.
Notes: We assumed we have 100 cup of coffee on an average on daily basis for first
month and it will increase next every month. We set our profit 30 taka on every cup of
coffee and it will increase every year

21. Conclusion:We planned and started our business with a lot of
expectation. Our business is running now. For a successful
planning, we are getting profit from our business. Though it is
small but we are hopeful that our sell and profit will be increased
more in future. From the experience of our business we can say,
for a successful business, planning is very important.O

22. Thank you