Quality café and bakery aims to be the best café in the area by providing a relaxing environment for customers to socialize and enjoy high-quality coffee, bakery products, and art. The café plans to invest 1 crore with 90 lakhs as equity and 10 lakhs as a loan. Key strategies include trained baristas, loyal customers, and a prime location near students. The café offers a variety of coffee drinks and bakery items and aims to position itself as the number one shop through excellent customer service and quality products.

1. Quality café and bakery
Crafted with dedication, served with
devotion

2. Introduction
• Coffee Shop With The Twist Of Art in the products served.
• Unique Coffee House; comfortable seats, pleasant light,
relaxing music, free Wi-Fi will help the customers to relax
from the daily stresses.
• International taste with the pleasure of art.
• Enjoy your favorite coffee with art.

3. Objective
• To Be selected as the "Best in the area. "
Mission STATEMENT
• Create a unique place where customers can socialize
with each other in a comfortable and relaxing
environment while enjoying the best Coffee and
other Bakery products.

4. Our vision
• To position ourselves as a number one shop with a strong
presence.
Our mission
• To provide perfect, delicious, affordable coffee and
excellent, reliable services to the customer.
• To set and maintain the highest standard of quality and
ethics in everything we do.
• Operating our business using the highest employee
safety and health standards.

5. Keys to success
• Employee training to ensure the best coffee
preparation technique.
• Highly trained and friendly staffs.
• Strategies to build a solid base of loyal customers as
well as maximizing the sales.
• Prime location with a dynamic student population,
heavy pedestrian by the site.

6. Capital
• Rs 1 crores.
• 90 Lakhs equity.
• 10 Lakhs loan.
How Do We Generate Profit
• Basically serving the quality product.

7. Finance
• Quality café being a small business has a estimated
investment up to 1 crore .
• 90 lakhs equity- 10 lakhs per each.
• 10 lakhs loan from the bank.

8. FINANCIAL SPENDINGS
Particulars Amount
Food 4 lakhs
Salary (first month) 4 lakhs
Decoration 3 lakhs
Land & Building 40 lakhs
Furniture & Machinery 10 lakhs
Lights and sound system 2 lakhs
Advertisement 50 thousands
Costumer Service 2 lakhs
TOTAL-65,50,000

9. THREATS
• Quality café is going to be a new venture in our
location so it will be extremely difficult for us to
generate profit in the first month of its opening.
• We will have to bear all the expenses of the first one
or two months from our total equity.

10. Strategy & implementation
Financial Strategy
• Equal distribution of profit among partners.
• Low cost of capital
• Reduce variable cost through efficiency
gains.

11. Our Products
Coffee -
Instant Coffee
Canned coffee, Chock full o'Nuts, Farmers Union Iced Coffee, Folgers, Kenco
Moccona, Mr. Brown Coffee, Nescafé, Sanka.
Nepali Organic Coffee
- More than 40 companies involved
- According to National Tea and Coffee Development Board (NTCDB), more
than 55 percent of the total production is consumed in the domestic market
- Sales and promotion of our national brand like Johnny Gurkha Blend Coffee,
Jalpa Gold / Espresso, Annapurna Organic Coffee, Royal Everest Coffee,
Lalitpur Organic Coffee etc.
- Arabica & Robusta (Bourbon and Typica are the known varieties for the
specialty quality with in the Arabica which are the major variety grown
in Nepal.)

12. contd..
Coffee milk
-Drink similar to chocolate milk, however Coffee Syrup is used
instead of chocolate.
Espresso - Espresso is a concentrated beverage brewed by forcing a
small amount of nearly boiling water — about 86 to 95 °C (187 to
203 °F) — under pressure through finely ground coffee beans. Espresso
often has a thicker consistency than coffee brewed by other methods, a
higher concentration of suspended and dissolved solids, and crema.

13. Contd..
Cappuccino
- Cappuccino is a coffee-based drink prepared with
espresso, hot milk, and steamed milk foam. A
cappuccino differs from a caffè latte in that it is prepared
with much less steamed or textured milk than the caffe
latte with the total of espresso and milk/foam making up
between approximately 150 and 180 milliliters
Mocha
- Mocha pot, a stove-top coffee maker which
produces coffee by passing hot water
pressurized by steam through ground coffee
in a lower pressure than an espresso maker.
Café mocha
- A café mocha is a variant of a caffè latte. Like a latte, it is
typically one third espresso and two thirds steamed
milk, but a portion of chocolate is added, typically in the
form of a chocolate syrup, although other vending
systems use instant chocolate powder. Mochas can
contain dark or milk chocolate.

14. Contd..
Liqueur coffee-
- Coffee brew with a 25 ml shot of liqueur.
- This brew is usually served in a clear, clean, pre-
heated, liqueur coffee glass with the coffee and
cream separated for good visual and taste effect.
- The liqueur of choice is added first with a teaspoon of
raw cane sugar mixed in. The glass is then filled to
within an inch of the top with good, strong, fresh
filter coffee. Fresh, chilled, additive free, slightly
whipped cream is then poured carefully over the back
of a cold teaspoon, so that it floats on top of the
coffee and liqueur mixture. The sugar is required in
the coffee mixture to help the cream float.
Flat white-
- A flat white is an espresso coffee with a similar
proportion of coffee to milk as a caffè latte and a
cappuccino, the main difference being the texture of
the milk and (in some regions) the number of
espresso shots.

15. Bakery Items
Doughnuts
cookies
Cupcakes

16. Policies and Practices
i. Harassment –free work environment- All the staffs
will get environment where everyone is equal.
ii. Non-discrimination policy- No one in the company
Should discriminate other employees.
iii. Fair treatment-grievance procedure- Action will be
taken against the employee if needed.
iv. Flexible work hours
v. Safe and pleasant work environment

17. HUMAN RESOURCE
• The service of the senior clients is a cornerstone for
Quality café and Bakery.
• This core value will be achieved only through the
dedication and overall ability of the service and
personnel management kitchen and support staff of
the organization

18. POLICIES AND PRACTISES
iv. Flexible work hours- Employees will be given a
environment where they can work anytime they wish.
The employee should complete their work.
v. Safe and pleasant work environment- The employees
will be working in safe place where no one is being
discriminated.

19. BENEFITS
-Average salary of seven thousands in the starting year
and commission structures will keep quality café and
bakery’s employees happy in their jobs.
-In addition, quality café and bakery will offer its
employees medical, dental, life vision and disability
insurance as well as paid vacations, occasional absences,
holidays and an employee assistance program.
-Quality café and bakery will also offer employees a 401
(K) plan.

20. Career Opportunities
Sales
• We will seek the one who can handle responsibilities
• Specific responsibilities include:
• Development of new accounts
• Constructing proposals
• Conducting presentations related to sales
• Maintaining an accurate databases of sales
• Attending regular meetings in the matter of
discussion

21. Career Opportunities
Administrative
• A successful applicant must have an excellent customer
service, attitude and the ability to deliver exceptional
service to both internal and external customers.
Kitchen
• All levels of experience are desired for our food service
department, ranging from dishwashers to different
chefs.

22. CAREER OPPORTUNITIES
House keeping
• All the levels of the hygiene, working techniques and
experience are desired for our cleanliness. The
hygienic one will be preferred. The workers working
in this department must recognize the fact that only
the clean things are caught by the eyes. The
understanding of keeping a food clean is desired for
all the workers working in this department.

23. CAREER OPPORTUNITIES
Security
• We will seek a healthy and strong one for this
department of Quality Café and Bakery. The members
working in this department must be below the age of 37
years and must be above the age of 22 years. The
members in this department must have appropriate
height and should the honest towards their duty and
responsibilities. The members must have a polite talking
style and the good behavior, which will help us to make
our customers happy.

24. Strategy & implementation
HR Strategy
• Acquiring competent employees.
• Acquiring friendly enthusiastic staffs to make
customers feel welcome and appreciated.
• Motivation to effectively utilize employees.
• Open communication
• Pay for performance.
• Promote ethical behavior.
• Friendly working environment

25. MARKET ANALYSIS
1. Strength:
• Ensure quality of product
• Focusing on customer taste and preferences
• Pricing policy
• Friendly environment
2. Weakness:
• Start-up cost
• New Business
• No reputation

26. MARKET ANALYSIS
3. Opportunity:
• Introduce online/ telephone order system
• Developing new product and services in future
• New machines of coffee maker are introduce in market
• Job opportunities
• Artistic talents will be displayed
4. Threats:
• Existing competitors

27. Marketing strategy
• Market Analysis:
– Target Market: Our target market will be to anyone who
enjoys coffee. Our target will be middle class, students,
professionals and youngsters who like refreshment in their
busy schedule and as well as children who love sweets and
cold coffee.
– Market Trends: Coffee is the drink of choice for many
people across the world. Every morning millions of people
rely on their morning fix to get going for the day. In Nepal
recently the trend is increasing and more and more urban
and semi urban population is switching to coffee over tea.

28. Assess the market place
Competitor strengths and weaknesses
Whether new competitors are entering the
marketplace, or existing ones are leaving
The product or products that your competitors
rely on for most of their revenue
Ways to overcome the threat of substitute goods

29. MARKET ANALYSIS
• Hardest things is to break the patterns of people.
Many of potential customers will already have their
regular.
• If they are quite happy there then why would they
visit you?
• Why would they take the risk to come into your
shop instead of their usual? After all, they don't
know it can be better until they have tried it.

30. MARKET ANALYSIS
• The thing people hear about you: They have heard
great things about shop.
• Attractive shop : Coffee shop looks so good from the
outside they just can't resist.
• Free coffee! : This is likely to be one of the most
powerful marketing tools. Walk around town and
give people a voucher for a free coffee. Don't say
much, just mention that we have opened and to
celebrate we would like to offer a free coffee.

31. Develop Marketing Program
Marketing
Program
PRICE
PLACE
PROMOTION
PRODUCT

32. Strategy & implementation
Marketing Strategy
• Free Wi-Fi
• Discount coupon at special events
• Live music and art show
• Holiday happenings(holiday specials and
events)
• Today’s Special(let customers know daily
specials easily on our fb page)
• Discount scheme for daily coffee drinkers

33. Strategy & implementation
Sales Strategy
To speed up the customer service, at least two
employees will be servicing customers-one
employee will be preparing the customer’s order ,
the other will be taking care of the sales
transactions. All sales data will be logged into the
computerized system which will be later analyzed
for marketing purposes. At the same time,
customer retention program will be used to make
sure that the customers are coming back and
spending more at our coffee bar.

34. Strategy & implementation
Pricing strategy
We will be focusing on “markup pricing” or “cost-plus”
pricing where all the costs associated with producing a
cup of coffee is calculated and certain margin will be
added and finally we will have per cup price.
Our focus will be on providing a significantly higher
quality, better tasting coffee which will differentiate us
i.e. quality café and bakery from our incumbent
competitors.

35. CUSTOMER SERVICE
• Customer are the cornerstone of quality café
and bakery, so the service which are given to
the customers are very important.
• All the employee of this café will be
dedicated and determined to make the
customers happy.

36. CUSTOMER SERVICE
• The workers must have such qualities:
• Tactical.
• Patience.
• Empathy.
• People oriented.
• Attention to deal.
• Positive attitude.

37. Customer service
Know Your
Product
Communication
Anticipate
Guest Needs
Friendly Staff
Comfortable
Seating
Great Decor

38. Quality café and bakery
Crafted with dedication,
served with devotion