The document provides an introduction and strategic management plan for Ambrosia Café, a coffee and milk tea establishment located in Batangas, Philippines. It outlines the company's vision, mission, values, and objectives to provide refreshing beverages and a comfortable experience for customers. It also includes an external analysis using PESTEL and five forces frameworks, an internal analysis of resources and capabilities, and a SWOT analysis. Finally, it defines three goals and associated objectives, KPIs, and strategies to introduce new menu items, increase sales and market share, and boost customer loyalty through a rewards program over the next year.

6. STRATEGIC
MANAGEMENT PLAN
FOR AMBROSIA CAFE

7. 7
Your Coffee Shop
INTRODUCTION OF THE COMPANY
• Established in 2018, Ambrosia Café is a coffee and milk tea
establishment that operates in the food and beverage industry.
The name of the café draws inspiration from Greek mythology,
representing a heavenly delicacy. The founders, fueled by their
deep affection for coffee and milk tea, aspired to spread their
enthusiasm and offer individuals a momentary respite from their
concerns through refreshing beverages.
• Recognizing the deep-rooted coffee culture in Batangas,
Ambrosia Café caters to the preference of
Batanguenos/Batanguenas by offering Barako coffee, a local
specialty. The café believes that each sip of coffee, brewed with
love, has the power to alleviate daily stress, sadness, and
burdens.
Ambrosia Café

8. 8
Your Coffee Shop
INTRODUCTION OF THE COMPANY
Ambrosia Café
• Ambrosia Café takes pride in being an active participant in the
vibrant food and beverage community. They invite customers to
explore their diverse collection of coffee and milk tea, featuring
variations inspired by different countries. One notable offering is
the customizable coffee with foaming creamer, allowing
customers to enjoy not only the taste but also the visually
appealing designs.
• Overall, Ambrosia Café endeavors to provide an enjoyable and
comforting experience, combining the beauty and warmth of
coffee and milk tea in a welcoming atmosphere.

9. 9
Your Coffee Shop
INTRODUCTION OF THE COMPANY
Ambrosia Café
Industry: Food and Beverage Industry
Market: Customers who enjoy coffee and milk teas would be the
primary target market for Ambrosia Café. People who need coffee
to stay awake and alert, such as students, workers who work
night shifts and overtime, and children who enjoy milk teas.

10. 10
Your Coffee Shop
OFFICERS AND ROLES
Marketing and Sales Head
Kristle Joy Dimayuga
Finance and Administration Head
Clark Andal
Operation Head
Rinalyn Ebanez
CEO
Angelika Bongay

11. 11
Your Coffee Shop
VISION,
MISSION, and
VALUES

12. 12
Your Coffee Shop
VISION, MISSION, and VALUES
Ambrosia Café aspires to be the leading
café in Lipa City, Batangas by providing
refreshments and relaxation to those who
want to be happy and relax for a short period
of time by drinking coffee and milk tea.

13. 13
Your Coffee Shop
VISION, MISSION, and VALUES
To create coffee that allows people to
feel as if they have traveled the world by
offering different menus inspired by
different countries.

14. 14
Your Coffee Shop
VISION, MISSION, and VALUES
• Eco-friendly by using paper cups, or
biodegradable cups and paper bags for
packaging.
• Cleanliness
• Feel at ease
• Comfortability
• Brings people closer together
• Refreshments

15. 15
Your Coffee Shop
II. EXTERNAL ANALYSIS (PESTEL ANALYSIS)
POLITICAL ECONOMIC SOCIO-CULTURAL TECHNOLOG
• Tedious requirements
of setting up a
business
• Strict government
regulations regarding
food safety and
hygiene, labor laws,
and taxes.
• High inflation rates may
impact both customers’
ability to purchase our
products and the
purchasing power of our
ingredients.
• Supply chain disruptions,
because some of our
ingredients are imported
form other countries, there
may be some delivery
delays that will impact our
business operations.
• Culture and lifestyle of the
community can impact the
company’s target market
and menu offerings
• Changes in customers
behavior and preferences
can impact demand for
certain types of food and
beverages.
• Advancemen
technology
• Adaptation o
innovated so
media platfo

16. 16
Your Coffee Shop
II. EXTERNAL ANALYSIS (PESTEL ANALYSIS)
SOCIO-CULTURAL TECHNOLOGICAL ENVIRONMENTAL LEGAL
e
r
• Culture and lifestyle of the
community can impact the
company’s target market
and menu offerings
• Changes in customers
behavior and preferences
can impact demand for
certain types of food and
beverages.
• Advancement of
technology
• Adaptation of
innovated social
media platforms
• High cost of
environmentally
friendly practices.
• Increased
awareness of
environmental
issues
• Natural disasters
increasing the
possibility of
delaying business
operations.
• Compliance with
the labor laws,
heath and safety
regulations, and
food labelling
laws is essential
for Ambrosia
Café.

17. 17
Your Coffee Shop
FIVE FORCES ANALYSIS
THREAT OF NEW ENTRANTS
ENTRY BARRIERS HIGH MEDIUM LOW
ECONOMIES OF SCALE ✔
NETWORK EFFECT ✔
SWITCHING COSTS ✔
CAPITAL REQUIREMENTS ✔
GOVERNMENT POLICY ✔

18. 18
Your Coffee Shop
FIVE FORCES ANALYSIS
POWER OF SUPPLIERS
BARGAINING POWER OF SUPPLIERS HIGH MEDIUM LOW
CONCENTRATION OF SUPPLIERS ✔
SWITCHING COSTS OF BUYER ✔
SUPPLIERS’ PRODUCTSARE DIFFERENTIATED ✔
SUPPLIERS’ PRODUCTS DO NOT HAVE
SUBSTITUTES
✔
THREAT OF FORWARD-INTEGRATION ✔

19. 19
Your Coffee Shop
FIVE FORCES ANALYSIS
POWER OF BUYERS
BARGAINING POWER OF BUYER HIGH MEDIUM LOW
FEW BUYERS WITH LARGE PURCHASE ✔
PRODUCTS ARE STANDARDIZED ✔
SWITCHING COSTS OF BUYER ✔
THREAT OF BACKWARD INTEGRATION ✔

20. 20
Your Coffee Shop
FIVE FORCES ANALYSIS
THREAT OF SUBSTITUTES
THREAT OF SUBSTITUTES HIGH MEDIUM LOW
SUBSTITUTES CAN OFFER ATTRACTIVE PICE ✔
BUYER SWITCHING COSTS TO SUBSTITUTE IS LOW ✔

21. 21
Your Coffee Shop
FIVE FORCES ANALYSIS
RIVALRY AMONG COMPETITORS
INTENSTY OF RIVALRY HIGH MEDIUM LOW
NUMBER OF COMPETITORS ✔
DEGREE OF PRICING POWER ✔
PRODUCT DIFFERENTIATION ✔
BARRIERS TO ENTRY ✔
INDUSTRY GROWTH RATE ✔
EXIT BARRIERS ✔

22. 22
Your Coffee Shop
INTERNAL ANALYSIS
RESOURCES CAPABILITIES COMPETENCIES
• Physical location near
market
• Skilled and trained
workers
• Sufficient financial
resources
• Updated machineries and
equipment’s
• Eco-friendly supplies
• Provides excellent
customer services
• Has streamlined
operation
• A quality and service-
oriented organization
• Strong brand reputation
• Ability to innovate and
adapt to changing market
trends
• Compliant with labor
laws, health and safety
protocol.

23. 23
Your Coffee Shop
SWOT ANALYSIS
STRENGTHS WEAKNESSES
• Physical location near the market.
• Strong brand reputation
• Updated machineries and equipment.
• Streamlined operation.
• Eco-friendly supplies.
• Provides excellent customer service.
• Sufficient financial resources
• Ability to innovate and adapt to changing
market trends.
• Compliant with labor laws, health and
safety protocol.
• Can offer sustainable packaging and
energy efficient equipment.
• Lack of online presence
• Having a limited geographical reach
OPPORTUNITIES THREATS
• Growing e-commerce market. • Decreasing disposable income

24. 24
Your Coffee Shop
SWOT ANALYSIS
• Compliant with labor laws, health and
safety protocol.
• Can offer sustainable packaging and
energy efficient equipment.
OPPORTUNITIES THREATS
• Growing e-commerce market.
• Increasing awareness of environmental
issues.
• Utilization of digital marketing to attract a
wider audience and customers.
• Trend of digital loyalty programs such as
gaining points for every order.
• Diversification of product offerings
• Decreasing disposable income
• High inflation rates impact customers’
purchasing power
• Changing in customers’ behavior and
preferences.
• Natural disasters delaying business
operations
• Intense competition from major and
minor competitors
• High cost of environmentally friendly
practices
• High cost of implementing food safety
and hygiene regulation.

25. 25
Your Coffee Shop
SWOT ANALYSIS w/ strategies
S-O STRATEGY S-T STRATEGY
• Leverage the strong brand reputation and
excellent customer service to attract a wider
audience and increase brand awareness
through digital marketing, including social
media and targeted advertising
• Offer sustainable packaging and energy-
efficient equipment to align with the
increasing awareness of environmental
issues, which can differentiate the business
from competitors and appeal to customers
who prioritize sustainability.
• Diversify product offerings to cater to
changing customer preferences and expand
the business's appeal to a wider range of
customers.
• Implement a digital loyalty program, which
can encourage repeat business and
• Offer cost-effective products without
compromising on quality to attract price-
sensitive customers.
• Offer promotions and discounts to counter
the impact of decreasing disposable income
and high inflation rates on customers'
purchasing power to attract price-sensitive
customers.
• To mitigate the impact of natural disasters
delaying business operations, the business
can develop a disaster recovery plan that
outlines the necessary steps to be taken in
the event of a natural disaster. This can
include backup equipment and supplies,
alternate locations, and communication
protocols.
• . To offset the high cost of environmentally

26. 26
Your Coffee Shop
excellent customer service to attract a wider
audience and increase brand awareness
through digital marketing, including social
media and targeted advertising
• Offer sustainable packaging and energy-
efficient equipment to align with the
increasing awareness of environmental
issues, which can differentiate the business
from competitors and appeal to customers
who prioritize sustainability.
• Diversify product offerings to cater to
changing customer preferences and expand
the business's appeal to a wider range of
customers.
• Implement a digital loyalty program, which
can encourage repeat business and
incentivize customers to try new products,
while also providing valuable data for the
business to analyze and improve its offerings.
compromising on quality to attract price-
sensitive customers.
• Offer promotions and discounts to counter
the impact of decreasing disposable income
and high inflation rates on customers'
purchasing power to attract price-sensitive
customers.
• To mitigate the impact of natural disasters
delaying business operations, the business
can develop a disaster recovery plan that
outlines the necessary steps to be taken in
the event of a natural disaster. This can
include backup equipment and supplies,
alternate locations, and communication
protocols.
• . To offset the high cost of environmentally
friendly practices and food safety and
hygiene regulations, the business can
implement cost-saving measures such as
energy-efficient equipment, waste reduction
initiatives, and efficient supply chain
management.

27. 27
Your Coffee Shop
incentivize customers to try new products,
while also providing valuable data for the
business to analyze and improve its offerings.
friendly practices and food safety and
hygiene regulations, the business can
implement cost-saving measures such as
energy-efficient equipment, waste reduction
initiatives, and efficient supply chain
management.
W-O STRATEGY W-T STRATEGY
• Develop a website to increase our visibility
and reach in the expanding e-commerce
market.
• Create a social media campaign that
demonstrates our love and care for Mother
Earth, such as by supporting farmers,
participating in tree planting, and using
biodegradable or recyclable materials.
promoting our products on various social
media platforms.
• Our cafe can collaborate with various
businesses to expand our distribution
channel.
• Provide product discounts and share them on
social media platforms so that customers can
still purchase them
• Conducting online market research to
determine customer preferences and needs.
• Prepare for natural disasters by establishing
a backup supplier or developing an online
store.

28. III. STRATEGY
FORMULATION

29. 29
Your Coffee Shop
Goal 1: To introduce three the new and innovative menu items that
meet customer preferences by the end of 2023.
OBJECTIVES KPI STRATEGIES
MARKETING:
To reach at least 50,000
potential customers through
social media ad campaign
by the end of July.
Number of social media
followers and engagement
rates.
1. Run targeted ads on
social media platforms,
such as Facebook and
Instagram, that offer a
discount or a special
promotion for customers
who try the new menu
items. This will attract
price-sensitive customers
who are looking for value
deals.

30. 30
Your Coffee Shop
Goal 1: To introduce three new and innovative menu items that
meet customer preferences by the end of 2023.
OBJECTIVES KPI STRATEGIES
SALES:
To increase the sales
revenue from new menu
items by 25% within 6
months.
Sales revenue from new
menu items
1. Offer unique promotions
and discounts to specific
customer segments to
drive sales of new menu
items.
2. targeting existing
customers with
personalized offers to
encourage them to try
the new menu items.
3. Offering value-driven
pricing for the new menu
items to encourage sales
volume.

31. 31
Your Coffee Shop
Goal 1: To introduce three new and innovative menu items that
meet customer preferences by the end of 2023.
OBJECTIVES KPI STRATEGIES
PRODUCTION:
Increase the production
capacity of the kitchen by
30% to accommodate the
production of the new menu
items within 6 months.
Production
Capacity
Utilization Rate
1. optimize the production
process.
2. Utilize technology to
increase production
efficiency and output.

32. 32
Your Coffee Shop
Goal 2: To achieve a 15% increase sales revenue and a 20% increase
in market share over the next year.
OBJECTIVES KPI STRATEGIES
MARKETING:
To increase brand
awareness by 20% and
attract new customers
through digital marketing
campaigns and social media
presence in the next 6
months.
Brand score awareness 1. Offer promotions and
discounts for customers
who follow the café on
social media.
2. Develop engaging and
visually appealing social
media content that
showcases the
restaurant and the new
menu items.

33. 33
Your Coffee Shop
Goal 2: To achieve a 15% increase sales revenue and a 20% increase
in market share over the next year.
OBJECTIVES KPI STRATEGIES
SALES:
Increase the average order
value by 10% within the
next 6 months
Average order value 1. Train employees to
upsell and cross-sell
effectively by providing
product knowledge and
sales techniques.
2. Create combo deals
and bundle promotions
to encourage customers
to try new products

34. 34
Your Coffee Shop
Goal 2: To achieve a 15% increase sales revenue and a 20% increase
in market share over the next year.
OBJECTIVES KPI STRATEGIES
PRODUCTION:
Reduce waste by 20% and
energy consumption by 15%
within the next 6 months.
• Waste reduction
percentage
• Energy efficiency ratio.
1. Offer sustainable
packaging
2. Implement a waste
reduction program by
using energy-efficient
equipment.

35. 35
Your Coffee Shop
Goal 3: To increase customer loyalty by 30% within the next 6
months through a customer loyalty program.
OBJECTIVES KPI STRATEGIES
MARKETING:
To increase customer
enrollment in the loyalty
program by 50% within the
next 3 months
Loyalty program enrollment
rate
1. Promote the loyalty
program in the café
social media channels
to reach a wider
audience and
encourage enrollment
2. Send personalized
emails to existing
customers to inform
them about the loyalty
program and its
benefits, and encourage
them to enroll.

36. 36
Your Coffee Shop
Goal 3: To increase customer loyalty by 30% within the next 6
months through a customer loyalty program.
OBJECTIVES KPI STRATEGIES
MARKETING:
To increase customer
enrollment in the loyalty
program by 50% within the
next 3 months
Loyalty program enrollment
rate
3. Promote the loyalty
program in the café through
in-store signage and
promotional materials.
4. Create a referral program
that rewards loyalty program
members for referring their
friends.

37. 37
Your Coffee Shop
Goal 3: To increase customer loyalty by 30% within the next 6
months through a customer loyalty program.
OBJECTIVES KPI STRATEGIES
SALES:
To increase the sales
revenue from loyal customer
by 20% within the next 6
months.
Sales revenue 1. Offer rewards and
incentives to loyal
customers.
2. Train staff to upsell
menu items and
encourage loyal
customers to try new
menu items and
specials.
3. Offer personalized
promotions and
discounts to customers
enrolled in the loyalty
program.

38. 38
Your Coffee Shop
Goal 3: To increase customer loyalty by 30% within the next 6
months through a customer loyalty program.
OBJECTIVES KPI STRATEGIES
PRODUCTION:
Improve order accuracy and
speed for loyalty program
members by 20% within 6
months.
Order processing time 1. Conduct regular training
sessions for the staff to
improve their skills and
knowledge.
2. Implement quality
control measures to
ensure consistent
product quality.
3. Offer feedback ad
incentives to encourage
staff to perform better.

39. IV. STRATEGY
IMPLEMENTATION

40. 40
Your Coffee Shop
Strategy 1: Run targeted ads on social media platforms, that offer a
discount or a special promotion for customers who try the new
menu items. This will attract price-sensitive customers who are
looking for value deals.
ACTIVITIES TIME LINE IN CHARGE BUDGET
Hold a tasting event June 25, 2023 Head of Marketing and
Sales
P 80 000
Run a social media
contest
June 26-30, 2023 Head of Marketing and
Sales
P 65 000

41. 41
Your Coffee Shop
Strategy 2: Offer unique promotions and discounts to specific
customer segments to drive sales of new menu items.
ACTIVITIES TIME LINE IN CHARGE BUDGET
Launch a new menu with limited
edition milk tea and coffee flavors
that are inspired by BTS at
discounted prices through
promotional deals such as buy
one, take one or including free
BTS photocards.
July 1-15, 2023 Head of Marketing
and Sales
P 40 000
Offering referral programs July 16-August
15, 2023
Head of Marketing
and Sales
P 50 000
Conducting menu tasting and
events
August 21, 2023 Head of Marketing
and Sales
P 50 000

42. 42
Your Coffee Shop
Strategy 3: Targeting specific customer segments that have
expressed interest similar menu items.
ACTIVITIES TIME LINE IN CHARGE BUDGET
Conducting market research to
identify specific customer
segments that have previously
shown interest in similar menu
items by surveying the feedback
of existing customers on the new
menu items and their preference.
Aug. 28 – Dec
29, 2023
Head of Marketing
and Sales
P 50 000
Offering customized menu items
programs
Jan. 8, 2024 Operation Head P 50 000