This document outlines a film production company called Elegance Pictures. Their target audience is young adults aged 16-23 as their film will address themes of drugs and depression that this age group commonly faces. Their unique selling points include providing a helpline for audiences and giving opportunities to young filmmakers. Their logo is an eagle to represent the precision they take in filmmaking. Marketing strategies include social media promotion and posters in public transit areas. They aim to produce films in the British Social Realism genre to realistically portray life situations.

1. OUR FILM PRODUCTION
By Victor Mubiru, Harry Wolfe, Lina Akter, Saja Kamareddine

2. PRODUCTION NAME
•Elegance Pictures

3. TARGET AUDIENCE
• One of the reasons we have chosen this age group is because the issue which
arises in BSR films are very similar to what the young adults aged 16-23 go
through. Therefore, we believe that our film will be suitable for this age group as the
theme of our film is drugs with depression. This means that because young adults
have a lot of pressure on them such as making big decisions which could have a
massive impact on their life like going to university and the pressure of teachers
telling them to get good grades does sometimes lead young adults to use drugs as
a way out.

4. BRAND IMAGE & UNIQUE SELLING
POINT
• One of the ways which makes Elegance Pictures great and different from other
organisations is that because of the theme of our film, we have our oun help line for
those who are affected by some of the topics in the film. We will provide a number
they can call from both landline and mobile so that if they need help we can provide
that. We have been inspired to do this as Channel 4 also provide this service for
their audience and they have now become one of the biggest broadcasting
channels in the UK.
• Another way in which our company stands out from other film productions is
because we give young people the opportunity to show themseleves to why they
can be good film makers as film makers tend to be around the ages of 40-50. We
will do this by giving the opportunity to the first 10 people who like and share our
page on social media.

5. LOGO
• We have decided that an eagle was the most effective logo of representing the film
company.
• The reason for this is because eagles tends to be powerful, majestic animals who
takes precision when taking attacking their pray. In Elegance Pictures, we take the
absolute care and precision in the films we create for our audiences. Therefore we
believe, like an eagle takes pride in attacking their prey and strategizing their attack.
We as a company also take pride in creating our short films in order to ensure that
the audience enjoys the entire film.

6. WEBSITE
• On this website we’ve been able to provide platform so that viewers are able to
communicate with others. The website itself helps for the viewers to get a better
understanding of what the production company is, why we make films etc.
• About Us – This is essential to have on the website because, it explains in further detail
about the film company.
• Updates – This would help the viewer to receive recent information about what the film
company are currently working on.
• Portfolio – Lately, the portfolio is to show the wide ranges of films, the company can produce.

7. PROBABLE
CLIENTS
Film 4- This production
company is a possible client as
most of the films shown on their
TV channel are BSR and our
short film could be the perfect
fit for Film 4.
British Film Institute- The
British Film Institute is another
client as they are willing to
offer funding into our film to
ensure that our film has the
proper tools required.

8. TYPES OF FILMS TO BE
PRODUCED
• Within our film company we will not focus on one specific film genre however we will try
create our films in the style of BSR. This is so that we can base our films on real life
situations that people can relate to in order to leave a big impact on the audience.

9. MARKETING STRATEGIES & TIE-
INS
• One of the ways in which we advertise our film is through social media. We will
create Facebook, Instagram and Twitter to upload snippets and trailers so that the
film will be exposed to our audience as our target audience are quite young which
means that they are more like to use social media instead of reading the
newspaper. Another way in which we promote our film is by putting poster in train
stations and bus stops. This is because our audience are more likely to travel by
buses and trains as they are young and don not have much money to be able to
afford a car of their own or travel by private rental cars such as taxi or uber. In
addition to this we will also make sure that, on our social media page we do give-
aways to the first ten page who like and share our page in order to engage out
target audience, and to get them involve in promoting our film.

10. MARKETING STRATEGIES & TIE – INS 2
• Another in which we will promote our film is by creating a website. This is because
when we upload the snippets and the trailer of our film, we will add a link along so
that customers can go on the website and find out more information about the film
such as when it will be released and which channel would be broadcasting the film.
In addition to this, on the website we will also add our social media so that those
who have seen our website but doesn’t follow us on social media will be able to get
our names and follow us on Facebook, Instagram and Twitter for more updates.

11. VENUE
• The British Independent Film Awards- this award ceremony is to reward upcoming
film directors for their best and most ground-breaking films and short films. This
company identifies and promote different talents within the film community in order
to bring talent to the public.