Showtime Networks would be a good potential distributor for the film because they have experience distributing similar thriller genres that deal with bullying and crime stories. Showtime Networks distributes films and TV shows like Scream and Bang Bang You're Dead, which the film is based on. They understand how to market and distribute this type of film. While self-distribution could allow keeping all profits, it would be very time consuming without the industry connections that distributors have.

1. What kind of media institution might
distribute your media product and why?

2. What is distribution?
• Distribution is the method to get your product into
many distribution channels to the ultimate end-
user/purchaser. It is the process of making a
product available for use or for consumption by a
consumer.
• The distributor may set the release date of the film
and also the method which the film will be
marketed or made available for viewing – they will
represent your film at festivals and markets.
Distribution companies

3. Distribution Companies
Warner bros.
20th Century Fox
Columbia Pictures
Universal Pictures

4. • Showtime Networks is a distribution company of the film Bang Bang
You’re Dead, a film which ours is based off of. This film is a thriller film
and does feature a bullied teenager. They have also distributed for
‘Scream’. Our film is of bullying but also of mental stress, murder and
crime, like Scream and Bang Bang You’re Dead. As well as these films,
they also distribute thriller TV shows such as Dexter and Homeland.
• I think that Showtime Networks would be interested in our film firstly
due to that they distribute many thriller genre films and TV shows. It’s
also not just a story of bullying, it has a much deeper backstory which I
think they would find interesting. They have also dealt with a film like
ours before and would know how to distribute and market it. They
would know the best ways how to help market ours, I think that with
this knowledge already it would make them quite interested in our film
as it would attract them.

5. UK Audience
• Our film definitely does appeal to UK audiences
as it is set in the UK, with British actors and a
British school system. However it does not only
appeal to UK audiences, it also appeals to a wider
audience around the world because bullying
happens all over the world. Bullying is a relatable
subject to many world wide so can appeal.

6. Marketing
• There are many possible ways our film could be marketed. Film posters are a
good way to get people to notice our film. The posters could be placed outside
cinemas and could attract people who like thriller type films, getting our film
attention. Another way we could promote the film is by asking radio stations to
mention the film whilst broadcasting as many people would be listening, gaining
more attention to our film. They could slightly mention the name of our film so
people could then go and search up the film.. We could promote our film to bus
companies and have our posters plastered on the sides of buses, which a lot of
people would see. Posters for our film could be featured in newspapers or
magazines with no writing about the film, just the poster alone. This would firstly
get many people to see the poster and then people might go and research the
film to see what it is about.
• Another good way we can market our film is to have an advert in phone games.
Many phone games have pop up ads, so we could have the name of our film or
a still from the film pop up in games, and if people click on it, it would take them
to information about our film. A last release strategy is to have a quick ad/still of
our film show up in adverts on TV. It could just be a quick 10 second advert of
the film title with an image in the background or the title of the film with a scene
from the film going on, like a teaser trailer.

7. Self Distribution
• Self distribution is where ourselves would distribute our
film. With self distribution, we can have full rights of our
film so we can choose where it is shown. We would
also keep all sales money which would usually be
given to distribution companies because we would be
doing it ourselves. However, self distribution s very
time consuming and it would also be hard to distribute
as distributions companies may have connections with
buyers so they could easily get our film distributed to
them. We would also have to be careful when self
distributing because you have to make sure you are
keeping the rights to your film.